Canadian Electrical Wholesaler

Aug 15, 2019

CEW 17 CS Molex Distribution 400Molex announced that its Distributing Excellence initiative has been revitalized with a new identity. The program that originally launched in the early 1990s continues to evolve to meet the unique talents, capabilities and assets each channel contact plays in Molex’s business.

“To show our appreciation and support for our distribution relationships, we relaunched our Distributing Excellence program to reflect the heart of our mission statement: ‘To be the preferred supplier of innovative products and solutions to our distribution contacts. Creating value for our end customers by combining our unique culture and capabilities with that of our distributors leading to superior, profitable growth for all.’,” said Mark Davies, senior manager - global distribution marketing, Molex.

The revised program focuses on ensuring that Molex distributors are equipped with the tools required to take Molex to market successfully. As well as the commitment to bring optimal seamless performance as a global team. That means:

  • Access to the complete Molex product portfolio, including acquisitions products.
  • Best-in-class New Product Introduction process.
  • Significant Co-op marketing and inventory scrap program.
  • Dedicated and Channel-neutral direct sales force.
  • Robust and extensive Global Design Registration scheme.
  • Elite and stable number of franchised distributors.

A three-pronged strategy drives the new identity. The Molex channel business is encompassed by Electronic, eCatalogue and Industrial Distributors. Collectively they sell millions of Molex products and solutions annually. The channel directly impacts the bottom line and significantly augments the marketing and sales force.


Wholesale Sales - JanuaryWholesale sales increased for a second consecutive month, up 1.8% to $65.2 billion in January. While all subsectors reported higher sales, gains were concentrated in the motor vehicle and motor vehicle parts and accessories and the miscellaneous subsectors.

In volume terms, sales grew 1.7%.

Motor vehicle and agricultural supplies industries drive higher sales in January 

Sales in the motor vehicle and motor vehicle parts subsector grew 3.0% to $11.3 billion in January. 

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Omid NadiOmid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their Marketing management program.

“During my education I had a big interest in innovation, disruption, and data analytics,” he noted, which has influenced his career direction.

While he was in school, he spent four years in appliance sales, “that really gave me a foundation and an understanding of sales and communication.”

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