Canadian Electrical Wholesaler

Apr 15, 2019

Roxanne LafondAs of April 12, 2019, Roxanne Lafond is now leading Electro-Federation Canada’s Quebec Region, supporting all activities and programs in the region.

Roxanne will work closely with the regional executive team, other members, and EFC staff to plan and implement industry events and tradeshows. She will also coordinate regional meetings, support EFC’s overall marketing communications efforts and will work closely with Young Professionals Network members to continue the strong momentum of activities in the region.


Roxanne has over 13 years of experience in event planning and marketing communications within all facets, including print, digital and social media platforms. Roxanne most recently worked at Standard Products in Marketing Communications. Roxanne can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it., 514-346-0059.


Roxanne replaces Susan Adler, who has decided to pursue another career opportunity.

Wholesale Sales - JanuaryWholesale sales increased for a second consecutive month, up 1.8% to $65.2 billion in January. While all subsectors reported higher sales, gains were concentrated in the motor vehicle and motor vehicle parts and accessories and the miscellaneous subsectors.

In volume terms, sales grew 1.7%.

Motor vehicle and agricultural supplies industries drive higher sales in January 

Sales in the motor vehicle and motor vehicle parts subsector grew 3.0% to $11.3 billion in January. 

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Changing Scene

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Omid NadiOmid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their Marketing management program.

“During my education I had a big interest in innovation, disruption, and data analytics,” he noted, which has influenced his career direction.

While he was in school, he spent four years in appliance sales, “that really gave me a foundation and an understanding of sales and communication.”

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