Canadian Electrical Wholesaler

April 5, 2019

RobinsonSupply new logoB. A. Robinson Co. Ltd. is pleased to announce the rebranding of its wholesale and showroom businesses. The company’s wholesale locations will soon be branded Robinson Supply. The lighting and bath showrooms will be branded Robinson.

This change is part of the company’s ongoing commitment to simplify, standardize and modernize operations and customer service. A bold new wordmark and robin emblem pay tribute to the former robin logo – a well-loved mark developed in 1936 by founder Burt A. Robinson.

ROBINSON was operating under a number of different banners and decided to develop a single focus point through a unified name and brand. The new logo and name will roll out this year on store signage, trucks, company merchandise and company websites.

Loyalty to partners has always been a driving force in the growth of Robinson. While the sign on the front door may change, the Robinson values never will.

“We put a lot of care and thought into updating the name and logo,” says Shea Robinson, President. “To help uncover what the company brands mean to us and our partners, we went directly to customers, employees and suppliers for feedback. It’s these relationships that got us to where we are today as a company.”

“Throughout the rebrand process, it was important to all of us to take the time to reflect and honour our history while continuing to evolve as a brand and a business,” says Matt Robinson, VP Showroom Group.

An important element of ROBINSON success stems from its proud Canadian roots. The company has continually reinvested in the Canadian economy, expanding in the last two decades from eight to 32 branches and acquiring respected companies such as McDowell Electric (Manitoba) and Sescolite (Ontario).

Going forward, the wholesale and showroom brands will be referred to collectively as Robinson. Legally, the company continues to operate as B. A. Robinson Co. Ltd.

Go HERE for more information

LFI Innovation AwardsThe celebrated LFI Innovation Awards marked the opening this week of the 2019 Lightfair International Trade Show and Conference with a dramatic showcasing of the industry’s most innovative products and designs introduced during the last 12 months.

The 2019 awards and trade show opening mark the 30th anniversary of the world’s largest annual lighting and technology event. The 2019 awards saw entries spanning 14 categories, with each submission judged by an independent panel of lighting professionals. Winning entries exemplified the best in innovative design and thinking. 

Read More


Automation LabourforceBy: Thomas Donato, Rockwell Automation

We all are consumers. We all have expectations of quality and service.

When I talk to our customers, I do so with that experience and mindset. If we don’t deliver – we lose. Maybe not immediately, but eventually. It’s as simple as that.

I just lived through a great example of this. Every morning I use our blender. One of the parts broke, and the manufacturer made it quite difficult and cumbersome to get a replacement.

Read More

Changing Scene

  • Prev
At Electro-Federation Canada’s recent Annual General Meeting in Quebec City, the Nominating ...
Pilz Canada officially opened their Canadian Facility surrounded by Industry Partners, colleagues ...
Dr. Jayson Meyers, CEO of NGen — Next Generation Manufacturing Canada — will present on the topic ...
Last week, over 540 industry members and guests gathered at the EFC Conference in Quebec City, ...
Cree, Inc. has completed the sale of its Lighting Products business unit, Cree Lighting, to Ideal ...
Kelly Hanson has joined Ryan and Chris Maguire as agency Principal. Kelly has an extensive sales ...
AD, the contractor and industrial products wholesale buying/marketing group, reported a 7% increase ...
Legrand has promoted Scott Bausch to Vice President/General Manager for the Wiremold product ...
  The OmniCable Toronto branch recently completed its first customer order after opening ...
The Hannover Messe Trade Fair in Germany, held this year at the beginning of April, is the world’s ...


OmnicableOmniCable was founded in 1977 by partners with deep experience in the US electrical marketplace. With their clear understanding of the industry, they were able to identify an opportunity for the founding of a unique company. At the time, there was a disconnect between electrical distributors and electrical wire and cable manufacturers due to a growing demand that needed to be fulfilled under strict timelines.

The nature of the industry required a wide range of product types and configurations on a “just-in-time” basis. As a result, distributors were unable to stock enough cable products to meet the demands of their customers. 

Read More




BritechBritech Corp, one of Canadas largest heating cable companies has signed a formal agreement with Heat Trace Limited, of Cheshire, England. Heat Trace, founded in England in 1974, Heat Trace is one of the world’s leading industrial heat trace cable manufacturers.

The company is known mainly for innovative solutions in self-regulating high temperature heat tracing cables up to 275°C, their exclusive high temperature, 425°C, cut to length, industrial, in the field replacement for mineral insulated cables, and their high temperature Long Line heating cables that can be installed on pipes in one length up to 10 kilometers long.

Read More

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2019 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil