Canadian Electrical Wholesaler

Apr 1, 2019

SouthwireIn March 2018, Southwire announced the investment of more than US$9 million back into the lives of employees through one-time employee bonuses, expanded parental leave and a strengthened commitment to education through the Bridge Scholarship Program, a one-time opportunity for eligible hourly employees seeking to further their education through a two-year degree, four-year degree or technical certification. One year later, 64 employees have been awarded the Bridge Scholarship.  


“Building organizational capability is vital to maintaining our great culture and driving business results,” says Kelley Park, Executive Vice President of Human Resources. “We will continue to invest in and develop our workforce. Allowing our employees the chance to continue their education is just one example of that commitment.”


Southwire opened the Bridge Scholarship application for all eligible full-time, hourly employees in August. Three months later, nearly 200 employees had applied for the scholarship. The 64 recipients span 10 states, as well as Canada and Honduras.

“It was important that we were able to spread the money allocated for this program as far as possible,” says Jeanne Buchanan, Senior Director of Employee Resources. “We were excited about the amount of interest we received. Some of our employees never had the opportunity to go to college or continue their education, so this scholarship is a way to make those dreams come true.”

To many, this scholarship is a chance to accomplish a long-time goal.


“Receiving this scholarship opens more doors for me,” says Taff Goodman, Southwire Electrician and Bridge Scholarship Recipient (shown in photo). “After high school, I didn’t have the chance to go to college. Southwire taking the financial burden of going back to school gave me the confidence to challenge myself. There is only so much I can do without a degree, so continuing my education will allow me to take my career to the next level and be valuable to the organization.”


Recipients will begin to enrol in the summer or fall semester of this year. For more information about Southwire’s continued commitment to bettering the lives of employees and creating a culture of trust and inclusion, follow Southwire Community on Facebook.


Southwire Company, LLC is one of North America’s largest wire and cable producers and an emerging influence in the industrial electrical space. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools. For more on Southwire’s products, its community involvement and its vision of sustainability, visit www.southwire.com.

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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