Canadian Electrical Wholesaler

Mar 6, 2019

Eric TeacherLiteline Corporation has named Eric Teacher as Liteline's newest Regional Sales Manager — Specifications.

Eric brings to Liteline substantial experience in sales management and strategy, and will be promoting Liteline’s newest and most innovative products to the consulting community by engaging with electrical engineers and lighting designers on a daily basis.

After graduating from the University of Haifa with a Bachelor’s Degree in Marketing, Economics and Social Sciences, Eric began his sales career in the instrumentation industry and started his involvement with lighting applications in 1993. Eric graduated from Seneca’s Ontario Management Development Program with a diploma in Leadership and Business Management, and has been “Lighting Certified” through the NCQLP since 2012.

In appreciation for a rewarding career in lighting, Eric has been paying it forward by mentoring young professionals and giving back to the industry through his extensive involvement with the IES. He has been the sponsorship chair of the Toronto Section since 2012 and recently accepted the position of Vice President (which transitions to President in 2020). The IES Toronto Chapter recently acknowledged Eric’s dedication and contributions by honouring him with the prestigious “GG Cousins Award.”

Changing Scene

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  The Canadian Electrical industry is at the forefront of innovation. Our products help ...

 

 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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