Canadian Electrical Wholesaler

January 22, 2019

Arlington Appoints New Sales RepsArlington Industries has appointed Electra Sales as the company’s new sales representative for Saskatchewan, and TMC Sales for Manitoba, and the Northern Ontario Lakehead Region. Both appointments took effect January 2.

Electra Sales, led by Kirby and Brandie Kotylak, will be responsible for implementing and managing the Arlington business plan through Arlington’s selective distributor partners. The Electra Sales team can be reached at (306) 791-0266, or by email: This email address is being protected from spambots. You need JavaScript enabled to view it.

TMC Sales, led by Jason Thor, will also be responsible for implementing and managing the Arlington business plan through selective distributor partners. Jason and the TMC Sales team can be reached at (204) 837-5036, or by email This email address is being protected from spambots. You need JavaScript enabled to view it.

Both sales representatives have a proven track record and will be welcome partners to the Arlington sales family.

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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