Canadian Electrical Wholesaler

Dec 17, 2018

City ElectricOn December 11, City Electric Supply (CES) hosted an event for staff, family and vendors in Vaughan, Ontario to celebrate A landmark achievement of raising $100,000 to Make-A-Wish Canada (MAW), an organization that helps grant wishes to kids with life-threatening medial conditions.

Each of CES’ 68 branches were challenged to raise $500 through various fundraising activities all year round, such as the Rope for Hope Challenge, Pie-in-the-Face Contest, Silent Auctions, Charity Car Washes, Bar-B-Qs, etc. Most branches surpassed their target by doubling and tripling the goal amount. Through donations from generous vendors, customers and non-branch staff members, the company was able to collect $50,000, which amount was equally matched by company owner Thomas H. Mackie.


CES’ contribution to MAW will enable the charity to grant 10 children and their families, facing life-threating medical conditions, a wish close to their heart, giving them a reprieve from their hospital stay/visits, ultimately restoring a sense of childhood back to the children and instilling some normalcy in their lives. 

Everyone at the event — 141 adults and 37 kids — gained first-hand insight on MAW’s importance in the life of sick children, such as 16-year-old Stephanie, who was born with Omphalocele, a serious birth defect, where the intestine and other abdominal organs are outside the body. After numerous surgeries and hundreds of invasive treatments, Stephanie has defied all odds. Today, she is a happy young girl whose wish to go to Disneyworld was granted by this incredible charity.


Guests at the event were treated to a banquet dinner (sponsored by Premise LED) and raffle prizes of amazing gifts. The Wish Family was presented with a Dyson Cordless Vacuum Cleaner and gift cards. The young ones at this event enjoyed a free Powerplay Card of arcade games for the entire evening, along with surprise visits from Spiderman, Princess Belle, Star Wars Storm Troopers and jolly-ol’ Santa himself, who handed out $30 Toys R Us gift cards to each child’s delight.

On December 11, City Electric Supply (CES) hosted an event for staff, family and vendors in Vaughan, Ontario to celebrate raising $100,000 to Make-A-Wish Canada...

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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