Canadian Electrical Wholesaler

 November 13, 2018

AD RewardsThis past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion. For every 20,000 points redeemed, customers of electrical distributors were automatically entered into a draw where they had a chance to win one of two early bird prizes and one of four tiered prizes, with the grand prize valued at $20,000. For each distributor that had a winner from their branch, the branch was also awarded a prize.

In total, over $55,000 in prizes were awarded. (Shown in photo: $20,000 grand prize winner D & D Electric, a customer of Ideal Supply's Stratford, Ontario Branch.)

Congratulations to the following customers and branches: 


  • Grand Prize Winner ($20,000) — D & D Electric Ltd. — Ideal Supply, Stratford, ON 
  • Second Prize Winner ($10,000) — B.R. Électrique Inc. — Tradelco Inc., Quebec, QC 
  • Third Prize Winner ($5,000) — Kirby Electric — Ideal Supply, Stratford, ON 
  • Fourth Prize Winner ($1,500) — Canyon Industrial Electrical Services — E.B. Horsman & Son, Vernon BC 

The AD Rewards program also offered an early bird promotion, with these winners: 

  • Normand Côté Entrepreneur Électricien Inc. — Franklin Empire, Quebec, QC 
  • McVey Electrical — Gerrie Electric Wholesale Limited, Brantford, ON 

AD Rewards is one of two unique rewards programs offered by AD Canada to help members grow their business: 

  • the AD Rewards Customer Program maximizes profitability by incentivizing customers to purchase products from participating AD suppliers
  • the AD Rewards Inside Sales Program allows members to incentivize your Inside and Counter Sales personnel to sell participating AD supplier products

AD Rewards drives revenue and keeps customer loyalty high, enabling members to focus their resources on obtaining new clients. The program is easily customized: members select the AD suppliers that participate to help grow their business. The program is funded by a coalition of AD suppliers at no cost to members.

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

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