Canadian Electrical Wholesaler

 November 13, 2018

AD RewardsThis past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion. For every 20,000 points redeemed, customers of electrical distributors were automatically entered into a draw where they had a chance to win one of two early bird prizes and one of four tiered prizes, with the grand prize valued at $20,000. For each distributor that had a winner from their branch, the branch was also awarded a prize.

In total, over $55,000 in prizes were awarded. (Shown in photo: $20,000 grand prize winner D & D Electric, a customer of Ideal Supply's Stratford, Ontario Branch.)

Congratulations to the following customers and branches: 


  • Grand Prize Winner ($20,000) — D & D Electric Ltd. — Ideal Supply, Stratford, ON 
  • Second Prize Winner ($10,000) — B.R. Électrique Inc. — Tradelco Inc., Quebec, QC 
  • Third Prize Winner ($5,000) — Kirby Electric — Ideal Supply, Stratford, ON 
  • Fourth Prize Winner ($1,500) — Canyon Industrial Electrical Services — E.B. Horsman & Son, Vernon BC 

The AD Rewards program also offered an early bird promotion, with these winners: 

  • Normand Côté Entrepreneur Électricien Inc. — Franklin Empire, Quebec, QC 
  • McVey Electrical — Gerrie Electric Wholesale Limited, Brantford, ON 

AD Rewards is one of two unique rewards programs offered by AD Canada to help members grow their business: 

  • the AD Rewards Customer Program maximizes profitability by incentivizing customers to purchase products from participating AD suppliers
  • the AD Rewards Inside Sales Program allows members to incentivize your Inside and Counter Sales personnel to sell participating AD supplier products

AD Rewards drives revenue and keeps customer loyalty high, enabling members to focus their resources on obtaining new clients. The program is easily customized: members select the AD suppliers that participate to help grow their business. The program is funded by a coalition of AD suppliers at no cost to members.

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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