Canadian Electrical Wholesaler


November 12, 2018

Marketing AwardElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)

This program includes five categories: Event Trade Show, Digital Innovation, Integrated Marketing, Merchandising & Display, and Social & Sustainability Award. 

Previous winners have received benefits in promoting products, recognizing internal talent, bringing value to partners, using as a sales tool, providing positive feedback to frontline team members and supporting customers. 

This year’s winners include the following:

• Digital innovation, distributor over $50 million — WESCO
• Digital innovation, distributor over $50 million — Westburne
• Digital innovation, manufacturer over $50 million — Service Wire Co.
• Event trade show, manufacturer under $50 million — Rittal
• Event trade show, manufacturer over $50 million — Siemens
• Event trade show, distributor over $50 million — WESCO
• Integrated Marketing, manufacturer over $50 million (sponsored by Kerrwil) — 3M
• Integrated Marketing, manufacturer under $50 million (sponsored by Kerrwil) — Ideal
• Integrated Marketing, distributor over $50 million — Westburne
• Integrated Marketing, distributor under $50 million (sponsored by Kerrwil) — Bartle & Gibson
• Merchandizing and display, manufacturer over $50 million — Signify
• Merchandizing and display, manufacturer under $50 million — RAB Design
• Social & Sustainability, manufacturer over $50 million — Standard

Changing Scene

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This past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion.


 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

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