Canadian Electrical Wholesaler

 

November 12, 2018

Marketing AwardElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)

This program includes five categories: Event Trade Show, Digital Innovation, Integrated Marketing, Merchandising & Display, and Social & Sustainability Award. 

Previous winners have received benefits in promoting products, recognizing internal talent, bringing value to partners, using as a sales tool, providing positive feedback to frontline team members and supporting customers. 

This year’s winners include the following:

• Digital innovation, distributor over $50 million — WESCO
• Digital innovation, distributor over $50 million — Westburne
• Digital innovation, manufacturer over $50 million — Service Wire Co.
• Event trade show, manufacturer under $50 million — Rittal
• Event trade show, manufacturer over $50 million — Siemens
• Event trade show, distributor over $50 million — WESCO
• Integrated Marketing, manufacturer over $50 million (sponsored by Kerrwil) — 3M
• Integrated Marketing, manufacturer under $50 million (sponsored by Kerrwil) — Ideal
• Integrated Marketing, distributor over $50 million — Westburne
• Integrated Marketing, distributor under $50 million (sponsored by Kerrwil) — Bartle & Gibson
• Merchandizing and display, manufacturer over $50 million — Signify
• Merchandizing and display, manufacturer under $50 million — RAB Design
• Social & Sustainability, manufacturer over $50 million — Standard

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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