Canadian Electrical Wholesaler

November 12, 2018

AD WinnersOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success. AD Electrical members are live with 29 digital branches and can access over one million normalized and attributed SKUs through the AD eCommerce Solutions Program.

Canadian members were among honourees for the 2018 AD Spirit of Independence awards. Canadian award winners are as follows: 

• member for Highest Dollar Growth Award — Franklin Empire Inc.
• member for Highest Percentage Growth Award — Beaulieu & Lamoureux Inc.
• supplier for Highest Dollar Growth Award — Stelpro
• supplier for Highest Percentage Growth Award — WattStopper Legrand Canada 

“Own It” was the meeting theme this year. Everyone was challenged to participate and contribute to the success of AD by owning the moment, the challenge and the future. During his keynote address, AD Chairman & CEO Bill Weisberg introduced the “Four Rules for Owning It.” Rule number four is: Do the hard stuff. “When you choose to work on the hard stuff, you know you are dealing with the real stuff,” shared Weisberg during his talk. This year AD walked the talk by successfully completing their transition from being solely owned by Weisberg to being Member owned.

Ed Crawford, Chief Marketing Officer and President, Electrical Divisions shared, “Own It is about taking personal responsibility for making things happen. It’s about looking for ways how we can do it, rather than focusing on why it can’t be done. AD’s scale advantage is built on a strategy of growth. Through the collective strength of our members, and our ongoing commitment to member and supplier recruitment, as well as new AD growth programs and services, we will continue to leverage our multi-divisional structure to drive efficiency and make things happen.”

AD’s 2018 Premier Marketing Partners were also acknowledged throughout the event: 

• ABB
• Atkore International
• Acuity Brands, Inc;
• Encore Wire
• General Cable
• Hubbell
• Legrand
• Leviton
• Omni Cable
• Signify
• Siemens
• Southwire

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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