Canadian Electrical Wholesaler

Oct 30, 2018

StelproThe $24 million investment by Quebec electric heating equipment and electronic controls manufacturer Stelpro will boost the company’s growth, increase productivity and production capacity, and create 50 new jobs.

For several years, Stelpro has maintained steady growth and plans to accelerate this momentum by relying on a strategic development plan aimed at increasing revenues by around 45%. The company's success is based on its ability to reinvent the electric heating industry by offering innovative products and aggressive U.S. market penetration.

This investment will add 65,000 square feet of space to support the growth of the company’s sales and market share. Part of this new space will be devoted to increasing production and distribution capacity. Innovation and product development facilities will also be improved along with office space. Work began in June and will continue until the end of 2019

In addition, Stelpro will continue to invest in automation and robotization. The ongoing industry 4.0 transition will bring a convergence of manufacturing and digital aspects to optimize and improve agility, adapt to real-time demand and better meet market needs.

“Stelpro is firmly committed to manufacturing competitively in Quebec and maintaining quality jobs here,” says Yves Chabot, owner and President. “The strength of our relationships with our customers, partners and suppliers was also a key factor in the decision to invest here. Our strategic plan, which makes Stelpro an industry leader, is firmly based on our team’s expertise and leadership in all areas of electric heating, as well as our commitment to creativity at all levels of the company.”

Stelpro is a family-owned business established in Quebec in 1981. The company employs more than 400 people in two manufacturing plants located in Saint-Bruno-de-Montarville and Grand-Mere, Quebec, where over 800,000 heating units are produced yearly (electric baseboards, convectors, fan heaters, heating cables, etc.) and approximately 400,000 electronic controls, including electronic thermostats. Stelpro is a Canada's Best Managed Companies Gold Standard winner, and was also ranked as one of the top Quebec companies by Les Affaires newspaper.

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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