Canadian Electrical Wholesaler

Oct 16, 2018

IMARKThe Boards of IMARK Group, Inc, Omni Corporate Services Ltd., Inc, and Equity Plumbing, LLC have announced a merger of the three organizations into one group, becoming the only multi-vertical member owned and member controlled marketing group servicing the electrical and plumbing industries.

Effective January 1, 2019, IMARK Group will be the new organizations’ name. IMARK will operate the respective verticals IMARK Electrical and IMARK Plumbing.

IMARK Electrical is the largest marketing group in the U.S. electrical industry and operates a growing organization in Canada. IMARK is a member-owned, member-governed group featuring full transparency to all member/owners. IMARK Electrical is also a member-owner of IMELCO, an international group of electrical wholesale cooperatives across Europe, Russia, Australia, Canada and the United States. 

Omni Corporate Services Ltd., Inc., a leading member-owned group of plumbing and HVAC wholesalers across the United States ,and Equity Plumbing, LLC, formerly privately held and the largest United States plumbing group in terms of membership, will be combining to form the new groups plumbing vertical, IMARK Plumbing.

Bob Smith, President  & CEO of the expanded IMARK Group says, “Our member-owned, member-governed model offers our member/owners the clearest and most transparent array of group benefits and opportunities. We grew the electrical vertical based on this value proposition to the market leadership position in the U.S. and most recently internationally through our membership in IMELCO (also member-owned). Joining with Omni Corporate Services Ltd., Inc. and Equity Plumbing, LLC, our cohesive philosophies and management strength will serve us well as we continue to grow in a rapidly changing world.

”Matt Roos, founder of Equity Plumbing, LLC and now Executive Vice President of IMARK Plumbing and IMARK Electrical adds, “Our experience with the merger of Equity/EDN into IMARK nine years ago enhanced our market presence and proved extremely beneficial to all our members and suppliers. With consolidation continuing in all market segments, we are confident that this merger will provide cost effective services and enhanced financial returns for all our members.”

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Katrina OlsonBy Katrina Olson

As a marketing consultant for electrical distributors, manufacturers, and associations and a marketing competition judge, I’m often asked to comment or speak on a number of marketing topics. Sometimes, I’m asked very specific questions I wish I could more accurately answer. For example, on the topic of social media, I’ve been asked, “What platforms are most distributors using? How often do they post on those platforms? How well is social media working for them? Which platforms are most effective?”

I share my general impressions, but I’d rather be able to share some hard data. I read. I research. And while it’s easy to find “big picture” research about social media, finding current information specific to electrical distribution is nearly (if not totally) impossible.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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