Canadian Electrical Wholesaler

 

Sept 4, 2018

MarketingBuild your marketing plan in eight weeks by meeting online with marketing expert Katrina Olson and other students for two hours, every week. Take this course whether you've never developed an annual marketing plan, you'd like to do it better, or your marketing plan looks more like a checklist than a strategic document with goals and objectives.

Participants meet with Katrina and other students in an open online forum for two hours every week for eight weeks. By the end, participants will have a comprehensive and actionable marketing plan that's based on their company's priorities, strategic plan and business goals.

During this hands-on interactive course, learn how to develop a real-world, actionable marketing plan using Katrina’s 8-step strategic marketing planning process. Katrina has successfully used this process with electrical distributors, non-profit organizations, small businesses and college students for more than 20 years.

Katrina Olson is an award-winning marketing consultant and former university professor who has helped marketing people hone their skills and grow their businesses for more than 30 years. Katrina is a marketing columnist for tED magazines, and judges tED magazine's annual Best of the Best Marketing Competition. Katrina also hosts MarketBoldly, a podcast for executives, brand managers, branch managers, marketing directors and sales managers in distribution who want to build their brand, stimulate sales and drive profits. Find MarketBoldy on iTunes and Google Play.

This course is designed for    
• marketing directors and managers    
• marcom directors and managers   
• marketing team leaders   
• directors of sales/marketing   
• one-person marketing departments   
• branch managers with marketing responsibilities   
• owners with marketing responsibilities   
• sales managers with marketing responsibilities

Find out more: https://katrinaolson.com/training/marketing-plan/

Kim QuelchBy Kim Quelch

What a great conference that Electro-Federation Canada (EFC) has put on once again this year in beautiful Quebec City. We as YPNs (Young Professionals Network) had the opportunity to take part in the proceedings with a panel discussion centred on the future of the electrical industry. Three members from EFC’s Young Professionals Network (YPN) participated in this panel discussion a few weeks ago (Dave Branscombe, Independent Electric; Lori Bagazzoli, Viscor; and Jonathan Perlis, Standard-Stanpro and Chair of Quebec Region’s YPN committee).

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AztecAztec Electrical Supply is one of the most dynamic, fastest growing electrical and automation distributors in Canada. The supplier has four Ontario locations, in Concord, Cambridge, Burlington and Mississauga.

They specialize in supplying quality automation and electrical products to electrical contractors, manufacturing plants, OEMs and custom machine builders. Their comprehensive inventory includes electrical and pneumatic products for breakdowns and emergencies, as well as everyday contractor and MRO requirements. They also work closely with their partners to source specialty products that may be required for major projects.

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House of ElectricalHouse of Electrical Supplies is a distribution company that specializes in ‘service’. They go beyond what a standard supplier provides, not just with knowledgeable employees, but with a compliment of support services.

From small construction to sophisticated industrial projects, House of Electrical stocks electrical supplies for a wide range of applications. For over 30 years, they have been servicing clients in the industrial, OEM, entertainment and construction markets across the greater metropolitan Toronto area. Their product solutions range from electrical, automation, safety, lighting and portable power distribution.

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