Canadian Electrical Wholesaler

 

Sept 4, 2018

MarketingBuild your marketing plan in eight weeks by meeting online with marketing expert Katrina Olson and other students for two hours, every week. Take this course whether you've never developed an annual marketing plan, you'd like to do it better, or your marketing plan looks more like a checklist than a strategic document with goals and objectives.

Participants meet with Katrina and other students in an open online forum for two hours every week for eight weeks. By the end, participants will have a comprehensive and actionable marketing plan that's based on their company's priorities, strategic plan and business goals.

During this hands-on interactive course, learn how to develop a real-world, actionable marketing plan using Katrina’s 8-step strategic marketing planning process. Katrina has successfully used this process with electrical distributors, non-profit organizations, small businesses and college students for more than 20 years.

Katrina Olson is an award-winning marketing consultant and former university professor who has helped marketing people hone their skills and grow their businesses for more than 30 years. Katrina is a marketing columnist for tED magazines, and judges tED magazine's annual Best of the Best Marketing Competition. Katrina also hosts MarketBoldly, a podcast for executives, brand managers, branch managers, marketing directors and sales managers in distribution who want to build their brand, stimulate sales and drive profits. Find MarketBoldy on iTunes and Google Play.

This course is designed for    
• marketing directors and managers    
• marcom directors and managers   
• marketing team leaders   
• directors of sales/marketing   
• one-person marketing departments   
• branch managers with marketing responsibilities   
• owners with marketing responsibilities   
• sales managers with marketing responsibilities

Find out more: https://katrinaolson.com/training/marketing-plan/

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

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