Canadian Electrical Wholesaler

 

Aug 13, 2018

EFCThe annual Pathfinder benchmarking report, produced produced by Electro-Federation Canada (EFC) in partnership with Kerrwil Publications, provides Canada’s electrical industry with the best insight into the total available market for electrical equipment. The report presents Canadian-driven and defined market mix, product mix and customer mix data that can be used to help steer many key business decisions — from marketing to channel development and acquisitions to branch placement.

The report features national and regional market data on sales, employees and branches as well as customer-product-market mixes for the following distribution segments:

full-line electrical
automation & control
wire & cable
lighting hybrid
utility
electrical surplusPLUS!

This year’s report includes a complete profile of all EFC members’ brands and a directory of EFC manufacturers’ representatives/agents across Canada.With Pathfinder, you will gain insight on key industry performance measures and market conditions that you can use to maximize your company’s growth and profitability.Find out more: www.electrofed.com/market-insights/pathfinder/

 

Looking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

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Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

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