Canadian Electrical Wholesaler


July 30, 2018

Ideal SupplyRunning National Championship qualifying events has given Ideal Industries a unique opportunity to connect with hundreds of electricians, apprentices and students across Canada. The company decided to reach out to some competitors to find out a bit more about them, and their experience with the Nationals. 

In this first competitor profile, meet father and son duo Jack and Jon Sanders, who have a combined 69 years in the electrical trade. Ideal Industries met them while they competed at events in Oshawa, Ontario. These are their stories

Jack Sanders

I have been working in the trade since 1969, becoming a licensed electrician in 1975. I started Townsend Electric in 1995, and the business is still going strong.

I heard about the National Championship from my local distributors and decided to compete just to see if I can still do it. I’m not on the tools everyday anymore, but I still have the tough! 
If I won the National Championship, I’d take my wife and family on a vacation.

Jonathan Sanders

I am 37 years young. Been in the trade almost 20 years — licensed for 11. I love Canada, hockey, cars, and time off. I love to travel and see the world’s historic sites.

I heard about the National Championship when the boss called and told us about the free lunch at Westburne in Oshawa. When we got there, Dad was doing the challenge, so when he made the top time for the day… I had to beat him! I think I did pretty well for a first timer.

If I won the National Championship, I’d pay off the mortgage or buy a newer truck, as mine is old and the wife refuses to even get in it anymore.

Editor’s note: For the record, Jon did beat Jack in the challenge, taking home the prize for fastest electrician that day. He must have had a great teacher! 

For more information on the Ideal National Championship, visit

Ideal Industries, Inc. was founded in 1916 on the premise of forging ideal relationships with customers, employees and communities. The company has consistently grown and expanded under five generations of family ownership, and is now a global, diversified family business designing and manufacturing products and tools for professional tradesmen in the electrical, wire processing, data communications, aerospace, automotive and construction industries.


Looking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More




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Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

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