Canadian Electrical Wholesaler


July 30, 2018

Ideal SupplyRunning National Championship qualifying events has given Ideal Industries a unique opportunity to connect with hundreds of electricians, apprentices and students across Canada. The company decided to reach out to some competitors to find out a bit more about them, and their experience with the Nationals. 

In this first competitor profile, meet father and son duo Jack and Jon Sanders, who have a combined 69 years in the electrical trade. Ideal Industries met them while they competed at events in Oshawa, Ontario. These are their stories

Jack Sanders

I have been working in the trade since 1969, becoming a licensed electrician in 1975. I started Townsend Electric in 1995, and the business is still going strong.

I heard about the National Championship from my local distributors and decided to compete just to see if I can still do it. I’m not on the tools everyday anymore, but I still have the tough! 
If I won the National Championship, I’d take my wife and family on a vacation.

Jonathan Sanders

I am 37 years young. Been in the trade almost 20 years — licensed for 11. I love Canada, hockey, cars, and time off. I love to travel and see the world’s historic sites.

I heard about the National Championship when the boss called and told us about the free lunch at Westburne in Oshawa. When we got there, Dad was doing the challenge, so when he made the top time for the day… I had to beat him! I think I did pretty well for a first timer.

If I won the National Championship, I’d pay off the mortgage or buy a newer truck, as mine is old and the wife refuses to even get in it anymore.

Editor’s note: For the record, Jon did beat Jack in the challenge, taking home the prize for fastest electrician that day. He must have had a great teacher! 

For more information on the Ideal National Championship, visit

Ideal Industries, Inc. was founded in 1916 on the premise of forging ideal relationships with customers, employees and communities. The company has consistently grown and expanded under five generations of family ownership, and is now a global, diversified family business designing and manufacturing products and tools for professional tradesmen in the electrical, wire processing, data communications, aerospace, automotive and construction industries.

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

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First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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