July 30, 2018
Michael Sagona reports to Lori Bagazzoli, Regional Sales Manager, Ontario. Michael comes to Viscor with over five years of lighting industry experience. Michael Sagona reports to Lori Bagazzoli, Regional Sales Manager, Ontario. Michael comes to Viscor with over five years of lighting industry experience.
Most recently he was with Philips lighting, where he was instrumental in implementing pricing strategies and best practices throughout the department. Prior to that, he gained over eight years of experience as a sales representative for Sports unlimited.
Established in 1952, Viscor is Canada's largest independent LED and fluorescent lighting solutions manufacturer.
Changing Scene
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On a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better.
Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.
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By Katrina Olson
As a marketing consultant for electrical distributors, manufacturers, and associations and a marketing competition judge, I’m often asked to comment or speak on a number of marketing topics. Sometimes, I’m asked very specific questions I wish I could more accurately answer. For example, on the topic of social media, I’ve been asked, “What platforms are most distributors using? How often do they post on those platforms? How well is social media working for them? Which platforms are most effective?”
I share my general impressions, but I’d rather be able to share some hard data. I read. I research. And while it’s easy to find “big picture” research about social media, finding current information specific to electrical distribution is nearly (if not totally) impossible.
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We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today.
To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.
To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.
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