Canadian Electrical Wholesaler

July 30, 2018

Ideal John MacDonald (better known as Satch) has decided that he will retire from Ideal Supply at the end of October 2018.

After graduating from the business program at Georgian College in 1983, Satch joined the company full time at Ideal Supply’s Owen Sound Branch. He rose through the ranks, moving to the Collingwood counter to help open a branch there, then on to Orillia as an automotive division account manager. In 1987 he was appointed Assistant Sales Manager for the Automotive Division working out of Barrie, and moved to Listowel in 1996 as the company’s Corporate Marketing Manager. In that role Satch undertook the huge job of integrating the NAPA programs into Ideal Supply. He soon transitioned to become General Manager — Sales & Marketing, before being named Vice-President — Sales & Marketing, a position he has capably held since 2001. 

For over 17 years Satch has led Ideal Supply’s sales and marketing strategy, organized countless trade shows and Ideal customer trips, been the main contact between NAPA and Ideal, participated on the company’s Management Committee, co-led the regular sales and operations KPI meetings, and generally been at the centre of each important sales discussion and debate the Company has had.

Satch approached every major business decision as an owner and executive who desired what was best for all of Ideal’s stakeholders — owners, staff, customers and suppliers.

“It is safe to say that no one knows more of our customers – by a long shot – than Satch,” says company president Tim MacDonald. “He has worked hard to cultivate relationships with customers across our market area and much of the loyalty that we enjoy is because of the care he has sincerely expressed for their health, and the health of their families and their businesses. Satch has cultivated similar relationships among our supplier partners, and certainly among Ideal associates.

“Outside of Ideal Supply, Satch did us all proud in 2012 when he served as Chair of the Automotive Industries Association of Canada. In that role he travelled from coast to coast to advocate on behalf of the automotive industry and strengthen relationships between manufacturers and distributors. He raised Ideal Supply’s and NAPA’s profile nationally and built relationships for our Company we did not have previously.

“Locally Satch has served on the Boards of Habitat for Humanity, the Listowel Memorial Hospital Foundation, and the Listowel Golf and Country Club.

“He has had a distinguished career with Ideal Supply and suffice to say Satch will be impossible to replace.”

Before appointing a new VP – Sales & Marketing, Ideal Supply intends to evaluate the needs of the company for the future and the internal talent, ensuring that there are no holes in the legacy that Satch leaves. “We have never had a stronger team of divisional sales managers, so I am confident that for the short term all facets of managing our sales strategy and tactics will be well looked after,” says Tim.


Looking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More




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Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

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