Canadian Electrical Wholesaler

May 25, 2018

CatalystCatalyst Sales & Marketing recently added two new hires to their team. Lierin Nesbit (left) joined Catalyst last year to lead the inside sales, and Kate Horodyski was hired in February to cover marketing and specification sales.

Catalyst Sales & Marketing recently added two new hires to their team. Lierin Nesbit (left) joined Catalyst last year to lead the inside sales, and Kate Horodyski was hired in February to cover marketing and specification sales. Lierin was introduced to the electrical industry after working in residential lighting and home décor in Edmonton, Alberta. She brings over a decade of customer service experience and a degree in Business Administration and Management, and holds a certificate as an ALA, Lighting Associate. 

Kate holds a degree in Journalism and five years experience in content marketing and writing. She brings a fresh approach to Catalyst’s marketing strategy and oversees every aspect of the company’s content creation including social media, blog posts, and influencer relationships. She’s also running specification sales and is working with builders, designers, and architects throughout Atlantic Canada. 

Catalyst Sales & Marketing is an independent manufacturer representative company serving the Electrical Wholesalers and Lighting Showroom industries in Atlantic Canada. Find out more: www.catalystsales.ca

Wholesale Sales - JanuaryWholesale sales increased for a second consecutive month, up 1.8% to $65.2 billion in January. While all subsectors reported higher sales, gains were concentrated in the motor vehicle and motor vehicle parts and accessories and the miscellaneous subsectors.

In volume terms, sales grew 1.7%.

Motor vehicle and agricultural supplies industries drive higher sales in January 

Sales in the motor vehicle and motor vehicle parts subsector grew 3.0% to $11.3 billion in January. 

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Omid NadiOmid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their Marketing management program.

“During my education I had a big interest in innovation, disruption, and data analytics,” he noted, which has influenced his career direction.

While he was in school, he spent four years in appliance sales, “that really gave me a foundation and an understanding of sales and communication.”

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