Canadian Electrical Wholesaler

GerrieApril 13, 2018

The Burlington Chamber of Commerce has announced that Heather and Elaine Gerrie CEOs of Gerrie Electric, will receive Burlington’s 2018 Distinguished Entrepreneur Award.  

The Burlington Chamber of Commerce has announced that Heather and Elaine Gerrie CEOs of Gerrie Electric, will receive Burlington’s 2018 Distinguished Entrepreneur Award.  Heather and Elaine Gerrie were chosen as the award recipient to recognize their leadership role in building a successful, high-profile company that positively represents Burlington both locally and regionally.  They reflect entrepreneurship through their company and through their philanthropic endeavours giving back to the community.  

While Gerrie Electric as been around since 1957, it was in 1981 that the company moved its headquarters to a 20,000 square foot facility in Burlington.  Many of the faces behind the desks and counters, and on the showroom and warehouse floors, have been with the company for 10, 15, 20, 25, and 30 years. These employees have shown a tremendous commitment to Gerrie Electric and the customers they serve. Two principal players literally grew up in the business. Company Co-Presidents and CEO's Heather Gerrie and Elaine Gerrie remember accompanying their Dad "on the road" during school holidays.

They worked in shipping and in the showrooms, learning about the business from every conceivable angle. Heather and Elaine are now active owners, steering the company today and well into the future. They have earned those stripes and continue to maintain the culture, commitment to quality and dedication to customer success that Gerrie has come to be known by.

This is the fifth time the Chamber of Commerce has accorded the honour to local entrepreneurs and the thirteenth time great Burlington businesspeople have been recognized. In previous years the award was called the Entrepreneur of the Year award. The change to Distinguished Entrepreneur is more reflective of the lifetime achievements of the award recipient, according to Keith Hoey, President & CEO of the Burlington Chamber of Commerce.  “We’re extremely pleased to be honouring Heather and Elaine Gerrie with this very prestigious award and we’re looking forward to presenting them with the award at a special dinner this fall,” said Hoey. “The Distinguished Entrepreneur Dinner has a great tradition of recognizing and honouring great Burlington business leaders and it’s important that we acknowledge and thank these people for their contributions to our city.

https://www.gerrie.com/Welcome.action

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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