Canadian Electrical Wholesaler

EFC

Ocotber 31, 2017

The EFC Marketing Award recipients were announced at the 7th Annual Future Forum- The Evolution of Customers. Attendees gained insights on how sales & marketing are evolving to meet customer expectations. Topics included “Changes in Customer Buying & Selling Behaviours in the Electrical, Automation & Controls Industry” – Rick Denley, GrowthPoint; “How to Align Your Technology with Business to Deliver the Ultimate Customer Experience”- Alex Chepovetsky. Havas Worldwide Digital; “Meeting the Challenge: How Sales & Marketing Evolve to Meet Customer Expectations - Paul Allamby, Consultant.

Click here to view the EFC Marketing Award recipients in the “Click & Order” e-commerce, Event & Trade Show, Corporate Social Responsibility, Merchandising & Display, Integrated Marketing, Sustainability categories. In the upcoming editions of InfoElectro, the award winners will be profiled. Click here for event photos

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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