Canadian Electrical Wholesaler

Premise LED

 

September 13, 2017

Premise LED Inc. (formerly CORE Products Canada Ltd.) has acquired the assets of Infinite Electrical Sales Inc. (Infinite). Executed namely for the acquisition of the Infinite’s sales team, the strategy will bring over 50 years of sales, lighting design, and energy savings analysis experience to help enhance the level of product knowledge and support for Premise LED’s distributor network.

Headquartered in Kitchener, Ontario, Infinite is known for its excellence in service since 1991. Being the brainchild of the legendary Don Snider, it is an agency that grew because they committed to their clients and showed that customers were more important than the immediate bottom line.

“Infinite has been our agent since 2013—they’ve played an integral role in our success. Their style of doing what it takes to build lasting, positive relationships has really resonated with us because that’s the core on which we’ve built our business,” explained Nick Wagner, President of Premise LED. “During our annual contract-renewal meetings, it became apparent that we needed to evolve our relationship. Agencies are often victims of their own success and manufacturers end up suffering from their own short-sightedness. We wanted to keep our team together, and this seemed like the most logical way to do it.”

“From our side, Premise LED has always impressed us with their unique approach to business,” added Greg Stopay, President of Infinite. “When they came to us with this idea, we thought it was pretty unorthodox. However, when you look at the changes happening in our industry and the need for increased support at the branch level, it makes perfect sense.”

The acquisition of Infinite aligns with Premise LED’s plans for growth and increased focus on sales support across Canada. The Infinite team will officially join Premise LED Inc. on October 1st, 2017.

For more information, please visit http://premiseled.com

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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