Canadian Electrical Wholesaler

                                                                                                     

LitelineLiteline is focused on growing its North American footprint to provide specifiers, distributors and contractors with

- A wide range of lighting solutions across commercial and residential applications

- An increased commitment to developing products that meets even the most creative and stringent specification requirement

- Price points to suit every project budge

- Next-day shipping with five distribution centers to increase product availability

To accomplish its goals, the company is expanding its team to increase sales and marketing efforts and better support its clients.

 

  • Shauna MacGowan is taking on a new role as the Regional Sales Manager – North East US, working with Sarah Silverstein to support the company’s growing agent network. Shauna joins Liteline from Nike where she was responsible for merchandising in-store displays and increasing sales by 33% YoY.
  • Salyna Nguyen joins the company as its new Channel Marketing Manager – Commercial & Industrial. Salyna joins Liteline with nearly a decade of industry experience having previously worked with ATS Corporation. At ATS, Salyna was responsible for driving growth for the company's ATS Sales and ATS Spec divisions. 

As part of its efforts, the company has also made a strategic investment in how it communicates and supports its customer. A brand evolution is now reflected in the company’s new website at Liteline.com which offers a modern experience for customers to source products and specification information and new functionality to place orders. Later this year, clients will also be able to create projects and share them with key stakeholders to streamline the requirements process across projects.

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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