Canadian Electrical Wholesaler


LitelineLiteline is focused on growing its North American footprint to provide specifiers, distributors and contractors with

- A wide range of lighting solutions across commercial and residential applications

- An increased commitment to developing products that meets even the most creative and stringent specification requirement

- Price points to suit every project budge

- Next-day shipping with five distribution centers to increase product availability

To accomplish its goals, the company is expanding its team to increase sales and marketing efforts and better support its clients.


  • Shauna MacGowan is taking on a new role as the Regional Sales Manager – North East US, working with Sarah Silverstein to support the company’s growing agent network. Shauna joins Liteline from Nike where she was responsible for merchandising in-store displays and increasing sales by 33% YoY.
  • Salyna Nguyen joins the company as its new Channel Marketing Manager – Commercial & Industrial. Salyna joins Liteline with nearly a decade of industry experience having previously worked with ATS Corporation. At ATS, Salyna was responsible for driving growth for the company's ATS Sales and ATS Spec divisions. 

As part of its efforts, the company has also made a strategic investment in how it communicates and supports its customer. A brand evolution is now reflected in the company’s new website at which offers a modern experience for customers to source products and specification information and new functionality to place orders. Later this year, clients will also be able to create projects and share them with key stakeholders to streamline the requirements process across projects.

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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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