Canadian Electrical Wholesaler


LitelineLiteline is focused on growing its North American footprint to provide specifiers, distributors and contractors with

- A wide range of lighting solutions across commercial and residential applications

- An increased commitment to developing products that meets even the most creative and stringent specification requirement

- Price points to suit every project budge

- Next-day shipping with five distribution centers to increase product availability

To accomplish its goals, the company is expanding its team to increase sales and marketing efforts and better support its clients.


  • Shauna MacGowan is taking on a new role as the Regional Sales Manager – North East US, working with Sarah Silverstein to support the company’s growing agent network. Shauna joins Liteline from Nike where she was responsible for merchandising in-store displays and increasing sales by 33% YoY.
  • Salyna Nguyen joins the company as its new Channel Marketing Manager – Commercial & Industrial. Salyna joins Liteline with nearly a decade of industry experience having previously worked with ATS Corporation. At ATS, Salyna was responsible for driving growth for the company's ATS Sales and ATS Spec divisions. 

As part of its efforts, the company has also made a strategic investment in how it communicates and supports its customer. A brand evolution is now reflected in the company’s new website at which offers a modern experience for customers to source products and specification information and new functionality to place orders. Later this year, clients will also be able to create projects and share them with key stakeholders to streamline the requirements process across projects.

Value of Building Permits - DecemberThe total value of building permits issued by Canadian municipalities increased 7.4% to $8.7 billion in December. Increases were reported in five provinces, led by Ontario (+10.5% to $3.4 billion) and Quebec (+15.8% to $2.2 billion). For 2019 overall, municipalities issued $102.4 billion worth of permits, up 2.6% compared with 2018.

Value of residential permits up

The total value of permits for multi-family dwellings was up 15.9% to $2.9 billion in December, mostly due to large projects in the census metropolitan areas (CMAs) of Montreal and Vancouver.

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Sean BernardBy Blake Marchand

Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in Whitby with his wife, Melissa and their daughter, Everleigh.

Sean joined Ideal Industries mid-2019 after 13-years in lighting, working for companies like Phillips, Franklin Empire, and Standard Products. Throughout that time, he made his way from inside sales, to outside sales and up into management.



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