Canadian Electrical Wholesaler


LitelineLiteline is focused on growing its North American footprint to provide specifiers, distributors and contractors with

- A wide range of lighting solutions across commercial and residential applications

- An increased commitment to developing products that meets even the most creative and stringent specification requirement

- Price points to suit every project budge

- Next-day shipping with five distribution centers to increase product availability

To accomplish its goals, the company is expanding its team to increase sales and marketing efforts and better support its clients.


  • Shauna MacGowan is taking on a new role as the Regional Sales Manager – North East US, working with Sarah Silverstein to support the company’s growing agent network. Shauna joins Liteline from Nike where she was responsible for merchandising in-store displays and increasing sales by 33% YoY.
  • Salyna Nguyen joins the company as its new Channel Marketing Manager – Commercial & Industrial. Salyna joins Liteline with nearly a decade of industry experience having previously worked with ATS Corporation. At ATS, Salyna was responsible for driving growth for the company's ATS Sales and ATS Spec divisions. 

As part of its efforts, the company has also made a strategic investment in how it communicates and supports its customer. A brand evolution is now reflected in the company’s new website at which offers a modern experience for customers to source products and specification information and new functionality to place orders. Later this year, clients will also be able to create projects and share them with key stakeholders to streamline the requirements process across projects.

Digital Twin MarketA recent Markets & Markets report estimates the Digital Twin market will grow from US$3.8 billion in 2019, to US$35.8 billion per year by 2025, at a CAGR of 45.4%. Digital Twin software is already revolutionizing industries such as healthcare, architecture, aerospace, defence, and automotive and transportation.

Furthermore, the global smart infrastructure market, which includes the Digital Twin sector, is expected to thrive at a considerable CAGR between 2020 and 2025 as demand for the smart infrastructure has been a booming year on year, reports Market Research Explore - details. 

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David GordonBy David Gordon

COVID-19 has heightened the benefit of, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines (and some increases), and were able to better serve their customers.

A further benefit is that their remote workforce had access to an online resource, other than manufacturers, for quick, easy, product research.

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Anju UddinBy Blake Marchand

Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario Region! Anju has more than 15 years of experience as a marketing expert, which includes running an independent agency working with a multitude of businesses in various industries and geographies from around the globe. 

With a passion for reinvention and finding success through a commitment to education and innovation, Anju has utilized her exceptional creativity and business acumen to engineer seamless brand experiences...

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