Canadian Electrical Wholesaler

January 30, 2017

Viscor Inc. Appoints New Regional Sales Manager for Western CanadaViscor welcomes the newest addition to its team, Max E. Andrews.

Max will be joining Viscor as a regional sales manager, supporting the Visioneering and Certolux brands in Western Canada.

With Viscor's head office in Toronto, ON, the company looks forward to continued growth in the Western Region with the help of Max and a loyal customer base.

Established in 1952, Viscor is a Toronto-based manufacturer specializing in LED and fluorescent lighting products, as well as metal fabrication. The firm can ship anywhere in North America without any issues associated with off-shore manufacturing: www.viscor.com.

Changing Scene

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Katrina OlsonBy Katrina Olson

As a marketing consultant for electrical distributors, manufacturers, and associations and a marketing competition judge, I’m often asked to comment or speak on a number of marketing topics. Sometimes, I’m asked very specific questions I wish I could more accurately answer. For example, on the topic of social media, I’ve been asked, “What platforms are most distributors using? How often do they post on those platforms? How well is social media working for them? Which platforms are most effective?”

I share my general impressions, but I’d rather be able to share some hard data. I read. I research. And while it’s easy to find “big picture” research about social media, finding current information specific to electrical distribution is nearly (if not totally) impossible.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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