Canadian Electrical Wholesaler


November 14, 2016

AD Honours the Best of the Best at 2016 AD North American MeetingAD, the largest contractor and industrial products wholesale buying group in North America, honoured members and supplier partners, including five Canadian companies, at its recent AD Electrical North American Meeting.

The event attracted over 1,000 attendees, including 144 first time attendees and representatives from over 330 companies in the United States, Canada and Mexico.

The theme of this year’s meeting, Ascend, represents the journey AD shares with its members and suppliers, as individuals and companies to be the very best they can at work, at home and in their local communities. By sharing the inner drive for greatness and leveraging new AD programs, AD continues to help its members and suppliers grow their businesses.    

The following companies/individuals received coveted AD Spirit of Independence Awards:

• Canadian Member of the Year, Performance (over $10M) — J.W. Bird & Company Limited

• Canadian Member of the Year, Performance (under $10M) — Source Atlantic

• Canadian Supplier of the Year, Performance (over $5M) — Liteline Corporation

• Canadian Supplier of the Year, Performance (under $5M) — First Alert Canada

• US Member of the Year, Performance (over $10M) — City Electric Company, Inc.

• US Member of the Year, Performance (under $10M) — I.D. Booth, Inc.

• Member of the Year, Leadership — Greg Chun, VP, Marketing, McNaughton-McKay

• US Supplier of the Year, Performance (over $10M) — Wattstopper/Legrand

• US Supplier of the Year, Performance (under $10M) — American Polywater

• Supplier of the Year, Marketing Excellence — Philips Canada

• Supplier of the Year, Leadership — Pat Murphy, Juno Lighting

• AD MVP — Lauren Shovein, Marketing Specialist, Van Meter, Inc.

• Best Conversion to an AD Supplier — Stanion Wholesale Electric and Thomas & Betts

• Best Annual Planning Process — Kirby Risk Electrical Supply

• Giving Back Award — Border States

Read more about the AD Electrical North American Meeting:

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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