Canadian Electrical Wholesaler

November 3, 2016

Electro-Federation Canada Announces 3rd Annual Marketing Award WinnersThirteen organizations were presented with Electro-Federation Canada (EFC)’s 2016 marketing awards at the organization’s “Future Forum” event held on November 2 in Brampton, Ontario. 

This is the third year for the awards program, which recognizes EFC member organizations demonstrating marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. The program is supported by EFC’s Marketing & Communications Committee. 

Winning submissions were selected by an independent panel of external judges with expertise in each area. EFC staff, members or award sponsors are not involved in the selection process. 

“In its third year, EFC members continue to embrace this awards program and showcase innovation in our industry,” said Jim Taggart, President & CEO. A list of winners by category appears below.

“Click & Order” e-commerce, sponsored by Datagility

• Manufacturer (over $50M) — Universal Lighting Technologies 

• Distributor (over $50M) — Gescan, a division of Sonepar Canada 

Integrated Marketing, sponsored by Kerrwil 

• Manufacturer (over $50M) — Eaton and Thomas & Betts Canada (2 recipients) 

• Distributor (over $50M) — Gescan, a division of Sonepar Canada 

Merchandising & Display, sponsored by Somerville

• Manufacturer (over $50M) — Universal Lighting Technologies 

• Manufacturer (under $50M) — Liteline 

Customer Event/Trade Show, sponsored by Electrical Business

• Manufacturer (over $50M) — Eaton 

• Manufacturer (under $50M) — Convectair 

• Distributor (over $50M) — Lumen, a division of Sonepar Canada 

Sustainability, sponsored by Product Care

• Southwire Canada 

Corporate Social Responsibility, sponsored by Electrical Line

• Manufacturer (over $50M) — Southwire Canada and Standard Products (2 recipients) 

To view information on each award recipient, visit

EFC will start accepting 2017 entries in February. Visit for information. 


Looking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More




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Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

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