Canadian Electrical Wholesaler

September 7, 2016

Flextherm Celebrates 25 Years With a Big BangThe floor heating leader and manufacturer Flextherm celebrated its 25th anniversary last month by organizing a very special event to highlight this special milestone.

Hundreds of people from Quebec, the rest of Canada and the U.S. attended the evening, held at Flextherm’s head office in Longueuil, QC.

“This event is a dream come true,” said founding President Philippe Charron, who incorporated the company in 1991. Flextherm first introduced the surface floor heating technology that has become today’s industry norm.

Throughout the years, the company never stopped innovating and evolving in response to client needs, by focusing on high quality, value-added products. Flextherm particularly stands out for its in-house R&D department that focuses on improving and developing product lines, as well as its professional and caring customer service specialists. Within a constantly changing industry, the company has remained attuned to trends and has created solid and lasting partnerships with clients, suppliers and distributers across Canada and the United States.

“When I founded Flextherm, I was the kid wearing shorts trying to make his way in the industry and I had a lot to learn,” explains Philippe Charron. “Everything was made possible thanks to people who believed in me and in Flextherm. Today, the company is what it is not only because of a devoted team but also thanks to clients who hold Flextherm dear to their hearts.”

Memorable evening 

To celebrate the anniversary, Charron invited his entire team as well as many clients and partners to a red carpet event that started with a tour of the manufacturing plant, which was expanded by 25,000 sq. ft. last spring to a total 50,000 sq. ft. To highlight the last 25 years, a Flextherm museum was set up and showcased products from 1991 to 2016, and a large timeline banner recounted Flextherm’s history as well as memorable events around the world over the last quarter of a century.

The evening continued in Flextherm’s backyard, which had transformed into a stunning festival site. Entertainment was provided by musicians, magicians showcasing their sleight of hand in the crowd, and a drum and dance show.

The highlight of the evening, kept secret until the last minute, was the incredible musical revue American Story Show featuring Rick Hugues, Kim Richardson and Marc-André Fortin. The show, which presents musical highlights from recent decades tied in perfectly with Flextherm’s 25th anniversary.

“It was an amazing event,” raved guest Josée Latendresse. “Congratulations for your creativity, warmth and generosity. Every guest succumbed to Flextherm’s charm.”

Watch for CEW Managing Editor Line Goyette's interview with Philippe Charron in an upcoming issue. He'll be talking about his take on leadership, among other things.


LFI Innovation AwardsThe celebrated LFI Innovation Awards marked the opening this week of the 2019 Lightfair International Trade Show and Conference with a dramatic showcasing of the industry’s most innovative products and designs introduced during the last 12 months.

The 2019 awards and trade show opening mark the 30th anniversary of the world’s largest annual lighting and technology event. The 2019 awards saw entries spanning 14 categories, with each submission judged by an independent panel of lighting professionals. Winning entries exemplified the best in innovative design and thinking. 

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Automation LabourforceBy: Thomas Donato, Rockwell Automation

We all are consumers. We all have expectations of quality and service.

When I talk to our customers, I do so with that experience and mindset. If we don’t deliver – we lose. Maybe not immediately, but eventually. It’s as simple as that.

I just lived through a great example of this. Every morning I use our blender. One of the parts broke, and the manufacturer made it quite difficult and cumbersome to get a replacement.

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OmnicableOmniCable was founded in 1977 by partners with deep experience in the US electrical marketplace. With their clear understanding of the industry, they were able to identify an opportunity for the founding of a unique company. At the time, there was a disconnect between electrical distributors and electrical wire and cable manufacturers due to a growing demand that needed to be fulfilled under strict timelines.

The nature of the industry required a wide range of product types and configurations on a “just-in-time” basis. As a result, distributors were unable to stock enough cable products to meet the demands of their customers. 

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BritechBritech Corp, one of Canadas largest heating cable companies has signed a formal agreement with Heat Trace Limited, of Cheshire, England. Heat Trace, founded in England in 1974, Heat Trace is one of the world’s leading industrial heat trace cable manufacturers.

The company is known mainly for innovative solutions in self-regulating high temperature heat tracing cables up to 275°C, their exclusive high temperature, 425°C, cut to length, industrial, in the field replacement for mineral insulated cables, and their high temperature Long Line heating cables that can be installed on pipes in one length up to 10 kilometers long.

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