Canadian Electrical Wholesaler

September 7, 2016

Flextherm Celebrates 25 Years With a Big BangThe floor heating leader and manufacturer Flextherm celebrated its 25th anniversary last month by organizing a very special event to highlight this special milestone.

Hundreds of people from Quebec, the rest of Canada and the U.S. attended the evening, held at Flextherm’s head office in Longueuil, QC.

“This event is a dream come true,” said founding President Philippe Charron, who incorporated the company in 1991. Flextherm first introduced the surface floor heating technology that has become today’s industry norm.

Throughout the years, the company never stopped innovating and evolving in response to client needs, by focusing on high quality, value-added products. Flextherm particularly stands out for its in-house R&D department that focuses on improving and developing product lines, as well as its professional and caring customer service specialists. Within a constantly changing industry, the company has remained attuned to trends and has created solid and lasting partnerships with clients, suppliers and distributers across Canada and the United States.

“When I founded Flextherm, I was the kid wearing shorts trying to make his way in the industry and I had a lot to learn,” explains Philippe Charron. “Everything was made possible thanks to people who believed in me and in Flextherm. Today, the company is what it is not only because of a devoted team but also thanks to clients who hold Flextherm dear to their hearts.”

Memorable evening 

To celebrate the anniversary, Charron invited his entire team as well as many clients and partners to a red carpet event that started with a tour of the manufacturing plant, which was expanded by 25,000 sq. ft. last spring to a total 50,000 sq. ft. To highlight the last 25 years, a Flextherm museum was set up and showcased products from 1991 to 2016, and a large timeline banner recounted Flextherm’s history as well as memorable events around the world over the last quarter of a century.

The evening continued in Flextherm’s backyard, which had transformed into a stunning festival site. Entertainment was provided by musicians, magicians showcasing their sleight of hand in the crowd, and a drum and dance show.

The highlight of the evening, kept secret until the last minute, was the incredible musical revue American Story Show featuring Rick Hugues, Kim Richardson and Marc-André Fortin. The show, which presents musical highlights from recent decades tied in perfectly with Flextherm’s 25th anniversary.

“It was an amazing event,” raved guest Josée Latendresse. “Congratulations for your creativity, warmth and generosity. Every guest succumbed to Flextherm’s charm.”

Watch for CEW Managing Editor Line Goyette's interview with Philippe Charron in an upcoming issue. He'll be talking about his take on leadership, among other things.


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