Canadian Electrical Wholesaler

Ideal Industries


DEAL Industries (Canada) Corp. is pleased to announce the Canadian launch of the SecuriTEST IP.  This tester enables technicians to install, test, troubleshoot and document IP/digital, HD coax and analogue CCTV camera systems witha single unit.



Convectair and Roney Marketing logosRoney Marketing Ltd., led by Brent Norrey, will be responsible for implementing and managing Convectair’s business plan through selective electrical distribution within the Southern Ontario territory including the GTA, the Windsor peninsula, and the cities of Cornwall and Huntsville. Convectair is a supplier of high end, high quality, electric heating products.

Electric ElleElectric Elle brings together women of the electrical industry for a 9-hole round of “Best Ball” golf, followed by dinner and awards.

EHRC LogoElectricity Human Resources Canada (EHRC) has received funding for a new project that will explore the transformational impact of technology, digitalization and innovation on the changing nature of work in the sector.

ElectrozadThe award was presented by Wes Otten, Area Sales Manager for Carlo Gavazzi in Southwestern Ontario and received by Electrozad’s Jake Weiche, Sales Manager, Robert Reilly, Director Industrial Automation, and Dave Kruk, VP and General Manager.

HumalecR. Stahl Ltd., a global leader in explosion protected electrical products and solutions, has appointed Humelec Associates to represent it in Ontario (except for the Thunder Bay Region).

Affiliated DistributorsA 13% increase in AD member sales, across the contractor and industrial products wholesale buying/marketing group’s 12 AD divisions, totalled US$20.1 billion through the first six months of the year. Purchases from AD suppliers also grew by 13% YTD.

ForeecastUnderstand how to navigate your business through our evolving economy by attending Electro-Federation Canada’s annual Economic Forecast Day.

WestburneEldar first joined Westburne in 2017 as the District Manager for the South West/North GTA District. Immediately, Eldar brought a passion and energy to this market driving both employee engagement and sales growth. Prior to joining Westburne, Eldar held roles at Apple, Sears and HBC. 

EB HorsmanE.B. Horsman & Son chose Rittal after soliciting feedback from its sales force, taking into account significant and strategic sales wins, and analyzing the effectiveness of team work and marketing campaigns. 

Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished career in the electrical industry and more recently the lighting industry. None of this is by chance. Always in decision-making circles since beginning his career, Michael spends the first 10 years first at Siemens, and subsequently in lighting at Osram as Vice President Finance and Vice President Sales and Marketing. After that, he joins Philips Lighting.

Michael agreed to share a few moments with us to discuss his career trajectory, the industry, trends, worries, and wishes. A tour of his career is also a tour through a key period in the industry and a reflection of its adaptability to new technologies — from an expert's point of view.

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Changing Scene

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Christopher Balleine has been appointed Stelpro’s Sales Representative, Maritimes, ...
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Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

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