Canadian Electrical Wholesaler

Nov 12, 2020

Eric TordjmanBy Blake Marchand

Headquartered in Concord, Ontario, Mercury Lighting services national retail, multi-residential/commercial property management, energy service companies (ESCO), and auto dealerships. “From design to specifications, we offer turn-key services that go beyond the typical distributor model,” explained Mercury Lighting Vice President, Eric Tordjman. Their value-added approach leverages well-established supplier relations to help clients find a lighting solution that suits their needs.

“How we differentiate ourselves is we’re lighting specific, we do very little in the way of electrical, and really emphasizing our expertise towards solutions selling. Meaning: we have a warehouse full of leading-edge lighting products, but that doesn’t matter to anyone, we sell a solution based on each and every client,” explained Tordjman.

“Everything from supplying day-to-day requirements (MRO/Maintenance, Repair and Supply), as well as driving lighting solutions in new construction and lighting retrofits,” he noted, elaborating on the added value solutions they provide to clients.

Founded in 1959, Mercury Lighting’s focus was originally multi-Residential property management, “Day-to-day supply, long-life products, specialized requirements, and also the generic light bulb requirements,” explained Tordjman. “Over the past 20-years we’ve morphed into more of a solution-based selling, meaning more fixturing, and a wider range of products – we went from 2,000 SKUs to 8,000 SKUs pretty quickly, and this was pre-LED!”

Incorporating that solution-based approach helped differentiate Mercury in an increasingly competitive marketplace. It was something that came out of necessity for one of their client’s, who found they didn’t have the in-house knowledge to manage the lighting products they were bringing in, creating inefficiencies, overlap, and unnecessary expenses.

“It was a matter of seeing where the difficulties were, and some of the hurdles our customers were experiencing.”

Tordjman explained this new approach was based on the idea of, “how can we work with different segments, not based on how we work, but what does the clientele really, really want?”

“When we work on new construction projects,  we do a lot of work with architects and engineers, we spend a fair bit of time helping them specify product, choosing the right solution, confirming with the client and then confirming that the right material was installed,” he said, elaborating on their process.

“It’s the little things that make the most of our differentiation.”

Before moving into the lighting industry Tordjman was with Dunn & Bradstreet. After gaining some experience in lighting, he joined Mercury in the early 2000’s to assist in transitioning the family company into a business that would occupy multiple verticals.

“For the first little while I was getting my feet wet, focusing on the sales, understanding the nature of the business, creating a lot of relationships and improving relationships with suppliers,” explained Tordjman. “I was mentored by someone who said to me, ‘you can always find another customer, you can’t always find another quality supplier.’”

Which was a realization that would really influence the company’s trajectory, Tordjman explained, “suppliers became relevant, they became important, they became partners, and that’s the culture we started to create when I came on board. To ensure there was a partnership in selling, as opposed to this potentially pervasive and antagonistic relationship of ‘I want something and in order for me to win, you have to lose. We wanted a WIN-WIN relationship with all of our valued partners’”

“We tried to make it a little more symbiotic in so far as a solutions-based approach – selling to our clients, introducing our clients to our suppliers and working together, and the results have shown.”

The business outlook of building relationships, building partnerships – not only with suppliers but with clients by selling solutions rather than strictly selling products is an interesting one, and one that is applicable across industry in general. Specific to the distribution of lighting products, as Tordjman’s mentor advised him, there are only so many suppliers. "We have impressed on our team that building relationships with vendors and clients will always give us more runway to sell better solutions for each situation." In this context, a business approach that prioritizes cooperation and mutual success is critical when it comes to sustainable growth and continued success.

Latest Articles

  • Prev
Insolvencies were down by almost one-third year over year during the early stages of the ...
My father asked me to lunch one day and told me he wanted very much to meet with someone in the ...
I recently had a conversation with a friend who thought they had reached some clarity as to who ...
Last year was like none other and one that we all hope never to endure again. The impact on our ...
“It was amazing,” Alberta Electrical Alliance CEO Tara Ternes said of their first Virtual ...
The sale of wholesale products rose 1.0% in October to $66.7 billion, the sixth consecutive ...
The pandemic has given us reason to pause and evaluate everything we do. We have all been affected ...

Pandemic StudyThe year 2020 was filled with surprises. One of them was business solvency.

Insolvencies were down by almost one-third year over year during the early stages of the COVID-19 pandemic and were relatively stable in the third quarter. At the height of this century’s previous economic shocks, insolvencies rose by 10% or more. A new study looks at insolvencies during the largest economic upheaval of our lifetime.

 

 

 

Read More


 

Douglas BaldwinBy John Kerr

My father asked me to lunch one day and told me he wanted very much to meet with someone in the electrical industry who meant a lot to him, and whose friendship he wanted to share with me. This lunch, in 1982, was with Doug Baldwin.

As lunch progressed, I discovered these men shared many bonds after having met years before in Winnipeg. Doug was with Federal Pioneer at that time, my father with Triangle Conduit & Cable. It seems they hit it off and my father’s wry sense of humour was trumped only by Doug’s. 

Read More

 

Wholesale Sales - November 2020Wholesale sales grew for the seventh consecutive month in November — up 0.7% to an all-time high of $67.4 billion. Five of seven subsectors reported stronger sales, led by the machinery, equipment and supplies subsector and the building material and supplies subsector. Notably, the increase reflects higher domestic sales of Canadian goods, as both imports and exports of key commodities fell in November.

Wholesale trade volumes increased 0.9% in November.

 

 

Read More


 

 

Sean BernardBy Sean Bernard

Last year was like none other and one that we all hope never to endure again. The impact on our personal and professional lives has been dramatic, simultaneously universal and unique to each of us.

We have all heard about and experienced the heartache of not spending time with and not celebrating milestones with our extended families, not being able to take those planned vacations, and having to deal with the stresses and challenges of virtual learning with our kids.

 

Read More


 

Changing Scene

  • Prev
With 28 years of commitment to Canadian independent distributors, and as a sign of its focus on ...
Signify Canada has announced David Grinstead, Market Leader, Canada, Signify will retire at the end ...
Bartle & Gibson has announced that Greg Stephenson has officially joined the ...
Sean Bernard and Heather Jackson continue their progression through IDEAL Canada's leadership ...
Teledyne Technologies Incorporated and FLIR Systems, Inc.jointly announced that they have entered ...
What will it mean for Canada when Joe Biden officially becomes president of the United States of ...
Sonepar Canada is pleased to announce the appointment of Roger Gray as Texcan Ontario’s new Branch ...
Westburne Canada has announced the appointment of Rick Di Danieli to the role of Director, ...
Halco Lighting Technologies, a lighting manufacturer with a portfolio of lighting solutions ...
 

 

Martin Stephenson Signify Canada has announced David Grinstead, Market Leader, Canada, Signify will retire at the end of the month. "We thank David for his contributions, passion and dedication to the company and industry," said the company via press release.

Martin Stephenson will take on the Market Leader, Canada role in addition to his current position as Head of North American Systems & Services at Signify. He reports to Kevin Poyck, Market Group Leader, Americas.

 

 

 

Read More


 

Greg StephensonBartle & Gibson has announced that Greg Stephenson has officially joined the Electrical Supply Division (ESD) of the AD Canada Electrical Divisional Board effective January 4th, 2021.

Greg is the Senior Vice President Electrical at Bartle & Gibson, based in Edmonton, Alberta. He is now entering his 27th year in the Electrical Industry and he originally began his career working for another proud AD Member, McLoughlan Supplies Ltd in St, John’s NL. During his career, Greg has also worked for many key suppliers such as, Eaton, Thomas & Betts and Siemens.

 

 

Read More


 

Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2021 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil