Canadian Electrical Wholesaler

May 27, 2019

EIN OmniCable logo 400OmniCable was founded in 1977 by partners with deep experience in the US electrical marketplace. With their clear understanding of the industry, they were able to identify an opportunity for the founding of a unique company. At the time, there was a disconnect between electrical distributors and electrical wire and cable manufacturers due to a growing demand that needed to be fulfilled under strict timelines.

The nature of the industry required a wide range of product types and configurations on a “just-in-time” basis. As a result, distributors were unable to stock enough cable products to meet the demands of their customers. “Additionally, the end user was moving toward products on demand and cable was needed cut precisely to length, and often within 24 hours,” said OmniCable Chairman and CEO, Jeff Siegfried.

Siegfried explained that manufacturers were struggling to meet these demands. Manufacturing cable, cutting it to precise lengths, and delivering it to job sites was an overwhelming task. Subsequently, he said, “OmniCable identified these logistical gaps and began to invest in inventory and processing equipment to solve the problem and partner with distribution to deliver on time and efficiently.”

OmniCable’s success over the past 42 years, consistently expanding their coverage areas and adding sales teams and warehouses to fulfill the stringent industry demands, is a testament to that initial foresight.

“OmniCable empowers our industry to be successful by providing an exceptional experience through operational excellence, accuracy and precision, and a partnership approach,” said Siegfried.

Over those 42 years, OmniCable has established themselves as a premier redistributor of specialty wire and cable, electrical products, and value-added services. They operate 13 (including Toronto) facilities, managing a multi-million-dollar inventory and delivering a diverse range of products, cut-to-specific lengths next day to distributor partners.

Given the stringent industry demands, we asked Chris Bjorkman, Director of Market Development, if he could provide an example in which OmniCable was able to solve or alleviate a distributor’s problem, to which he simply replied, “How can we list what we do every day? OmniCable’s employees arrive ready to provide a solution that helps our distributor partners resolve the challenges their customers are facing.”

What were the primary factors that influenced the move into Canada?

Mr. Siegfried explained that in the past they have often been encouraged by Canadian distributors to open a Canadian facility and bring their expertise to the marketplace north of the border. Siegfried added, “Our commitment to Canada has been well thought out and researched. OmniCable has made significant investments so that we bring the same deep and diverse inventories to the market.”

“Additionally,” he continued, “we have hired talented and experienced employees in Canada to deliver the same service and care that we have provided for the past 42 years in the United States.”

With that demand, OmniCable will look to take advantage of the opportunities the Canadian market presents. Although they don’t manufacture unique products, Siegfried noted, “our services and solutions are what our Canadian distributors will gain as a tangible value that they can pass on to their customers. Our attention to detail and dedication to solving our customers’ problems are the root of our growth and success in the electrical industry.”

“We look forward to showing Canadian distributors what our employees can do for them.”

OmniCable has built its reputation in the US by selling 100% through distribution – will this hold as the model here?

Siegfried explained that the first priority of their business is to support their electrical distributor partners, “it is the reason we entered the industry 42 years ago and the backbone of our entire business effort,” he said.

“OmniCable is first and foremost a service and solutions company.  We pride ourselves on saying YES and working with our team of vendor and customer partners to exceed expectations.”

“We provide distributors with the peace of mind that we will never sell directly to their customers. In addition, distributors place a great deal of trust in our service, knowing that every single one of our team members is committed to your satisfaction and success.”

Support and partnership are woven into OmniCable’s corporate culture, “it’s why we are in business and why we love this business,” said Siegfried.

And that philosophy translates into an impressive track record their clients can count on, “OmniCable’s operational excellence delivers 99.79% on time shipping coupled with a 99.95% accuracy rate.  We have modeled our inventory to augment the inventories already carried by our distributor partners,” he said.

Can you tell us a little about the Canadian organization?

Director of Market Development, Chris Bjorkman, noted they’re certainly not short on pride with respect to their expansion into Canada. 

“Our distribution center is located in Brampton, Ontario,” he explained, “and is staffed by Canadians and filled with electrical products from Canadian manufacturers. Our distributor partners will be talking to Canadian Account Managers, and our Canadian distribution center staff will happily greet customers stopping by to pick up their orders. Knowing we needed to provide our distributors with proactive sales partners, we have enlisted the assistance of Northwinds Corp. as our Ontario agency and LT Marketing as our Quebec agency.”

“There are fantastic manufacturers in Canada that provide tremendous support to the distributors,” he continued, “there are many times that distributors are looking for electrical products that may have long lead times or minimum quantities.”

“OmniCable provides our distributor partners with the worry-free option to get those items from a partner that only sells through distribution, with no other channels to market.”

Simply put, OmniCable’s venture across the border amounts to, “A Canadian team providing Canadian products to Canadian distributors.” Along with support, partnership and long-standing expertise has been established since first identifying the industry demand for their services and solutions in 1977. Empowering one another, as the OmniCable mission statement states, to be the best vendor to their customers, the best customer to their vendors, and the best employer to their employees through innovation and collaboration.

Go HERE for more information on OmniCable

Latest Articles

  • Prev
The history and scope of Guillevin in Canada is immense. One of our oldest wholesale brands its ...
By Line Goyette With Industry 4.0 on our doorstep, we are facing significant technological and ...
Britech Corp, one of Canada’s largest heating cable companies has signed a formal agreement with ...
Leaders and innovators from business, government and the education sector gathered for this ABB ...
Hitachi has a deal with industrial giant ABB to purchase 80% of their Power Grids division for ...
I can still remember August 5, 2014 like it was yesterday. This date marks my first day as a ...
In setting growth plans for the coming year, one should ask, “What percentage of my customers might ...
The stigma behind dealing with contractors has forever been “they are a tough group to build a ...
Perhaps the better question is, “Why does it matter what young marketers want?” The answer is that ...
The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the ...

 

SchneiderBy Patrick Donovan

The lack of staff or “lights out” nature of many local IT and mobile edge computing (MEC) sites makes operations and maintenance a challenge. This struggle worsens as the number of sites increase. How do you maintain IT resiliency in a cost-effective way under these conditions? It is not practical to staff each location with trained personnel. The answer lies, in large part, on data centre infrastructure management (DCIM) software. In this paper we describe essential DCIM functions for small, unmanned edge computing sites and attributes of next-generation DCIM solutions best optimized for that type of environment. 

Read More

 

Rick McCartenBy Rick McCarten

Two articles on branding recently caught my attention.

The first was on electric vehicles. Ford Motor Company felt that, as all cars move to electric, the number of moving parts and the complexity of production will simplify, which will result in a reduction in brand importance from 30% to 10%. Your decision to purchase will only be influenced by the brand by 1/10. Nine-tenths of your decision will be based on other factors.


Read More

Smart BuildingsIn an era of energy and digital transformation, the economics of building ownership are changing. According to a new white paper from the global Energy practice of Navigant, a Guidehouse company, energy, technology and service providers must innovate in the buildings sector or risk major disruption to their businesses.

Worldwide, an estimated 24 billion square feet of new commercial buildings is constructed annually — the equivalent of about 9,000 new Empire State Buildings. The new Navigant white paper concludes that while building owners have been deploying intelligent buildings solutions that rely on data for automation and control for decades...

Read More

 

Changing Scene

  • Prev
Founded in 1906 by François-Xavier Guillevin in Old Montreal, Guillevin International Co. has ...
Prior to joining ABB in 2017 as Executive Vice President of the Electrification business, Deschenes ...
Affiliated Distributors' (AD) Electrical Business Unit hosted its U.S., Canada and Mexico members, ...
AD reported a 13% increase in member sales across its 12 divisions, totaling $35 billion in the ...
Anixter International has entered into a definitive agreement with an affiliate of Clayton, ...
  It is with a heavy heart that Stelpro has announced the passing of Mr. John Chabot, ...
  OmniCable would like to thank the electrical distributors and industry partners who ...
WESCO has announced the appointment of Nelson Squires as its Senior Vice President and Chief ...
A Friday night, the end of summer, the weather is mild, and 2,500 people — customers, suppliers, ...
Sonepar Canada has announced the launch of new mobile applications for Gescan Vallen, Sesco and ...

OmronOmron recently announced that Christa Bankay has joined the company's leadership team as Regional Marketing Manager, Canada.

Christa will be responsible for establishing and executing marketing strategies and tactics in support of Omron’s commercial team. In addition, she will help brand development and messaging for Canada consistent with Omron Automation Americas marketing & digital strategy.

 

 

 

Read More

 

 

GreenleeEmerson announced the addition of a handheld puller to its Greenlee pulling lineup – the new G1 Versi-Tugger. The versatile and portable G1 is designed for pulls normally done by hand and can pull up to 68-percent faster when compared to manual pulling.

“We engineered and built G1 based on honest feedback from professionals,” said Adele Hendrix, product manager for Greenlee, Emerson. “We learned being fast wasn’t only about pull speed. From setup and pulling to unspooling the line after – the entire process should be quicker than pulling by hand. Our design delivers that speed.”

 

Read More

 

Ilsco and Adanac SalesILSCO Canada has announced the appointment of Adanac Sales as agency of representation for the ILSCO brand in the province of British Columbia.

This partnership exemplifies ILSCO’s dedication to collaborate with companies that share ILSCO’s commitment to providing excellent products and service to the electrical industry in British Columbia.

 

 

 

Read More

 

 

Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2019 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil