Canadian Electrical Wholesaler

 Oct 3, 2017

Gordon MacDonaldBy Owen Hurst

Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits him well as a lighting specialist overseeing retrofit projects for Rexel in New Brunswick and P.E.I. He also has had a unique introduction to the field he now works in. Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits him well as a lighting specialist overseeing retrofit projects for Rexel in New Brunswick and P.E.I. He also has had a unique introduction to the field he now works in. 

Gordon was born and raised in Moncton, New Brunswick and has lived there for most of his life. He has an incredibly busy home life that extends to his children, stepchildren and grandchildren. Beyond family life he enjoys “playing guitar and piano, going target shooting, cooking BBQ, trying new foods and learning new things.”

I asked Gordon about how he got to this unique position. 

“When I graduated high school, I wanted to become an electrician... but there was a 2-year waiting list at the local community college, so I decided to go to a private college and try Network Administrator/Integrator. This was a good fit for me as I got to build PCs and learn all about software and networking. I have always had an interest in electronics. That led me to several computer technician type roles in manufacturing, wholesale, retail, and third party service to end users. Eventually, I got married and started a family, and the cost of living and my income didn’t match, so I took a 4-year job at a glass manufacturing plant where the pay was good, but the hours were long and hard on my body. I ended up with a herniated disc in my back and was forced to rethink my career path...

“I went back to college, this time taking Electrical Engineering Technology and specialized in alternative energy, as it seemed to be an important field to become a part of. I spent a number of years working with wholesalers, agents and contractors, all of which has helped give me a lot of the skills needed to take on the role I am in now, this time in the Electrical/Energy Business.”

Gordon had a long road to get to his position at Rexel, but he has applied all the learning he acquired along the way to better himself and his capabilities. I asked him why lighting when there are a number of avenues one could pursue when working with a major electrical wholesaler. He notes that it didn’t start out that way, but Gordon is not one to turn from a new challenge. 

“The position was initially going to encompass multiple energy technologies, but became a lighting specialist role. They asked me if I wanted to learn LED lighting and focus on helping our branches find and manage lighting retrofit opportunities and I said sure, it sounds challenging.”

When asked about working for Rexel he was enthusiastic in his response. “The best thing about working for Rexel is that I get to work like I own this business, and get to see customers wherever opportunities exist. I cover two whole provinces, so I am never bored and every day is new and fresh. I have the full support of a great team at multiple branches and management staff that fully support me in all my business development endeavours and Rexel offers me unlimited training to better myself and offers me every tool necessary to get the job done.”

The questioning naturally turned to the future of LED lighting and Gordon provided interesting professional insight into this current hot topic. “I think in the short term, more and more products will flood the market from China, and the price erosion we are seeing will continue at a rapid pace. Improvements in light efficacy are growing quickly as are the overall range of products that are coming out to replace just about every major type of existing lighting technology. I see more and more businesses investing in their energy infrastructure as economic times worsen; the quickest way to stay alive is to cut expenses.

I see the long-term future as being a totally integrated one where you will have lighting panels that can be used as a light source, emit television images, act as a window on a wall, be used to transmit data on a LiFi network, etc. With smart connected homes and businesses, we will all slowly become part of the Internet of energy where all homes and businesses are like an energy IP address being able to send and receive and store energy easily, and all devices will eventually become connected to provide complete and total integration of the energy pyramid of conservation, efficiency, and renewable energy production. A truly sustainable future is possible and the technology already exists… It’s all about time and the will to implement it.”

Elaborating on this, we talked about rapid shifts in lighting technology and how they affect wholesalers. “The thing that bothers me about this industry is it sometimes feels like a race to the bottom... in terms of price and profit. We all have to make a living, and with the increasing flood of new products coming from multiple manufacturers, competition is high. LED lighting technology changes faster than anything else I have ever sold, and it seems like every time we buy a new product, its price drops by 20% within a couple of months because the next best thing is out. Many people are moving to selling purely on price.”

One of the factors that Gordon deals with is the balance between a company’s energy consumption and cost of doing a full lighting retrofit. Many companies recognize their lighting costs are high but don’t see the ability in their budget to undertake a costly retrofit, even if the advantages of lower lighting costs will have effect overtime. I asked Gordon about this, and he shared a story about an analogous situation and his approach to it. 

“I had a customer once tell my colleague that they didn’t have the money to retrofit their building with new LED lighting, so they planned on just replacing lamps and ballasts as they burned out. That was until I went in and did a lighting audit and offered a leasing proposal that in essence took the energy savings from doing the lighting upgrade and put that money on a monthly lease payment which basically got them a free lighting upgrade. We signed the deal in less than a week. The project was a great success, the building is properly lit now, and the workers are much happier under LED light.

I help people realize that they are giving their hard-earned money to the power utilities, when they could be investing in back into their business. Many businesses look at putting aside a capital budget to do upgrades and sometimes wait for years before they go ahead; mind you, all this time there is a huge cost of waiting. I help them utilize their already funded operations budget to finance the project without having to go to the bank for a loan. This can be done with many energy or demand saving technologies like VFDs, power factor correction systems, and LED lighting.”

Gordon is not just focused on LED retrofitting for the benefit of his company. He is seeking solutions that advance Rexel’s priorities while helping local businesses as well. He generally enjoys what he does and shows no sign of slowing.
“I never imagined I would be this happy with my life and my career at 42… I love what I do and look forward to getting up every day and going out into the world looking for the next great opportunity. I love being in different places and meeting new people all the time not to mention being challenged by every new project I tackle.”

Latest Articles

  • Prev
Hitachi has a deal with industrial giant ABB to purchase 80% of their Power Grids division for ...
I can still remember August 5, 2014 like it was yesterday. This date marks my first day as a ...
In setting growth plans for the coming year, one should ask, “What percentage of my customers might ...
The stigma behind dealing with contractors has forever been “they are a tough group to build a ...
Perhaps the better question is, “Why does it matter what young marketers want?” The answer is that ...
The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the ...
Following months-long renovations, Deschenes officially opened a renovated service counter at its ...
A question I sometimes ask managers and salespeople when I speak at conferences is, “How much ...
A few weeks ago Kim Quelch, National President of Electro-Federation Canada (EFC)’s Young ...
It’s hard to believe the concept pioneered by Sonepar’s Tom Mason is celebrating its eighth ...

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

Read More

 

 

 

2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

Read More

 

 

Changing Scene

  • Prev
  Hammond Power Solutions Inc. has announced its intention to discontinue and close its ...
Murray Chamney, President, Intralec Electrical Products Ltd., has announced his retirement, ...
Mark your calendar for the Coalition event of the year! Come for an evening of networking, the ...
Recognized for her career as a business leader and innovator, passionate about people, technology ...
Michael Sudjian will move into the new role of Vice President of Logistics for Sonepar Canada ...
Hammond Power Solutions has appointed Jonathan Gorham as Business Development Manager – Western ...
Electrozad has enhanced its process solution capabilities by creating and launching a process ...
Luminaire Led will operate as a standalone division and maintain its operations in Edison, New ...
Effective January 1, 2019, Ramy Yousif assumes the position of Rexel Atlantic’s General Manager.
This past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion.

 

 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

Read More

 

 

Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

Read More

 

 


Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More

 

 

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2018 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil