Canadian Electrical Wholesaler

 Oct 3, 2017

Gordon MacDonaldBy Owen Hurst

Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits him well as a lighting specialist overseeing retrofit projects for Rexel in New Brunswick and P.E.I. He also has had a unique introduction to the field he now works in. Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits him well as a lighting specialist overseeing retrofit projects for Rexel in New Brunswick and P.E.I. He also has had a unique introduction to the field he now works in. 

Gordon was born and raised in Moncton, New Brunswick and has lived there for most of his life. He has an incredibly busy home life that extends to his children, stepchildren and grandchildren. Beyond family life he enjoys “playing guitar and piano, going target shooting, cooking BBQ, trying new foods and learning new things.”

I asked Gordon about how he got to this unique position. 

“When I graduated high school, I wanted to become an electrician... but there was a 2-year waiting list at the local community college, so I decided to go to a private college and try Network Administrator/Integrator. This was a good fit for me as I got to build PCs and learn all about software and networking. I have always had an interest in electronics. That led me to several computer technician type roles in manufacturing, wholesale, retail, and third party service to end users. Eventually, I got married and started a family, and the cost of living and my income didn’t match, so I took a 4-year job at a glass manufacturing plant where the pay was good, but the hours were long and hard on my body. I ended up with a herniated disc in my back and was forced to rethink my career path...

“I went back to college, this time taking Electrical Engineering Technology and specialized in alternative energy, as it seemed to be an important field to become a part of. I spent a number of years working with wholesalers, agents and contractors, all of which has helped give me a lot of the skills needed to take on the role I am in now, this time in the Electrical/Energy Business.”

Gordon had a long road to get to his position at Rexel, but he has applied all the learning he acquired along the way to better himself and his capabilities. I asked him why lighting when there are a number of avenues one could pursue when working with a major electrical wholesaler. He notes that it didn’t start out that way, but Gordon is not one to turn from a new challenge. 

“The position was initially going to encompass multiple energy technologies, but became a lighting specialist role. They asked me if I wanted to learn LED lighting and focus on helping our branches find and manage lighting retrofit opportunities and I said sure, it sounds challenging.”

When asked about working for Rexel he was enthusiastic in his response. “The best thing about working for Rexel is that I get to work like I own this business, and get to see customers wherever opportunities exist. I cover two whole provinces, so I am never bored and every day is new and fresh. I have the full support of a great team at multiple branches and management staff that fully support me in all my business development endeavours and Rexel offers me unlimited training to better myself and offers me every tool necessary to get the job done.”

The questioning naturally turned to the future of LED lighting and Gordon provided interesting professional insight into this current hot topic. “I think in the short term, more and more products will flood the market from China, and the price erosion we are seeing will continue at a rapid pace. Improvements in light efficacy are growing quickly as are the overall range of products that are coming out to replace just about every major type of existing lighting technology. I see more and more businesses investing in their energy infrastructure as economic times worsen; the quickest way to stay alive is to cut expenses.

I see the long-term future as being a totally integrated one where you will have lighting panels that can be used as a light source, emit television images, act as a window on a wall, be used to transmit data on a LiFi network, etc. With smart connected homes and businesses, we will all slowly become part of the Internet of energy where all homes and businesses are like an energy IP address being able to send and receive and store energy easily, and all devices will eventually become connected to provide complete and total integration of the energy pyramid of conservation, efficiency, and renewable energy production. A truly sustainable future is possible and the technology already exists… It’s all about time and the will to implement it.”

Elaborating on this, we talked about rapid shifts in lighting technology and how they affect wholesalers. “The thing that bothers me about this industry is it sometimes feels like a race to the bottom... in terms of price and profit. We all have to make a living, and with the increasing flood of new products coming from multiple manufacturers, competition is high. LED lighting technology changes faster than anything else I have ever sold, and it seems like every time we buy a new product, its price drops by 20% within a couple of months because the next best thing is out. Many people are moving to selling purely on price.”

One of the factors that Gordon deals with is the balance between a company’s energy consumption and cost of doing a full lighting retrofit. Many companies recognize their lighting costs are high but don’t see the ability in their budget to undertake a costly retrofit, even if the advantages of lower lighting costs will have effect overtime. I asked Gordon about this, and he shared a story about an analogous situation and his approach to it. 

“I had a customer once tell my colleague that they didn’t have the money to retrofit their building with new LED lighting, so they planned on just replacing lamps and ballasts as they burned out. That was until I went in and did a lighting audit and offered a leasing proposal that in essence took the energy savings from doing the lighting upgrade and put that money on a monthly lease payment which basically got them a free lighting upgrade. We signed the deal in less than a week. The project was a great success, the building is properly lit now, and the workers are much happier under LED light.

I help people realize that they are giving their hard-earned money to the power utilities, when they could be investing in back into their business. Many businesses look at putting aside a capital budget to do upgrades and sometimes wait for years before they go ahead; mind you, all this time there is a huge cost of waiting. I help them utilize their already funded operations budget to finance the project without having to go to the bank for a loan. This can be done with many energy or demand saving technologies like VFDs, power factor correction systems, and LED lighting.”

Gordon is not just focused on LED retrofitting for the benefit of his company. He is seeking solutions that advance Rexel’s priorities while helping local businesses as well. He generally enjoys what he does and shows no sign of slowing.
“I never imagined I would be this happy with my life and my career at 42… I love what I do and look forward to getting up every day and going out into the world looking for the next great opportunity. I love being in different places and meeting new people all the time not to mention being challenged by every new project I tackle.”

Latest Articles

  • Prev
Leaders and innovators from business, government and the education sector gathered for this ABB ...
Hitachi has a deal with industrial giant ABB to purchase 80% of their Power Grids division for ...
I can still remember August 5, 2014 like it was yesterday. This date marks my first day as a ...
In setting growth plans for the coming year, one should ask, “What percentage of my customers might ...
The stigma behind dealing with contractors has forever been “they are a tough group to build a ...
Perhaps the better question is, “Why does it matter what young marketers want?” The answer is that ...
The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the ...
Following months-long renovations, Deschenes officially opened a renovated service counter at its ...
A question I sometimes ask managers and salespeople when I speak at conferences is, “How much ...
A few weeks ago Kim Quelch, National President of Electro-Federation Canada (EFC)’s Young ...

 

Westburne WOWLed by Divisional Lighting Manager Salma Siddiqui, the initiative will focus on making Westburne the workplace of choice in the electrical industry and beyond.

Results from research conducted by Westburne found that the electrical industry has a ratio of 6:1 of male vs. female employees. “Realizing these stats are the industry norm has made our eyes open and realize we need to make a change and showcase our women who work for us and at the same time make Westburne the place women would love to work for,” the company says.



Read More

 

 

 

Westburne and RockwellThe Authorized Service Provider designation enables Westburne to deliver Rockwell Automation services through their factory trained team of specialists. These services include installed base evaluation, network assessment, arc flash assessment, lockout/tag-out assessment, and start-up of variable frequency drives.

According to Steve Roy, Regional Sales Manager for Rockwell Automation Canada, “Customer expectations continue to evolve. Aging infrastructure, workforce gaps, global competition and an explosion of new technology provide endless opportunities for customers to improve their businesses.

Read More

 

IdeaIDEA plans to introduce an online learning management tool, the IDEA Learning Portal, to train customers on the new IDEA Connector, which will launch in late September. This portal will contain comprehensive training information and documentation on the IDEA Connector, a master data management (MDM) platform that enables distributors to securely access accurate and timely product and pricing data directly from manufacturers.

To complement the portal, there will be four training session devoted to manufacturers and distributors at eBiz. These training sessions will dive deeper into specific content to ensure a complete understanding of important functionality.

Read More

Changing Scene

  • Prev
Cree, Inc. has completed the sale of its Lighting Products business unit, Cree Lighting, to Ideal ...
Kelly Hanson has joined Ryan and Chris Maguire as agency Principal. Kelly has an extensive sales ...
AD, the contractor and industrial products wholesale buying/marketing group, reported a 7% increase ...
Profile your organization as a leader in the Canadian electrical industry by showcasing your ...
Legrand has promoted Scott Bausch to Vice President/General Manager for the Wiremold product ...
  The OmniCable Toronto branch recently completed its first customer order after opening ...
The Hannover Messe Trade Fair in Germany, held this year at the beginning of April, is the world’s ...
Global energy producer BP has selected Schneider Electric as one of its main electrical ...
The Stratford and District Chamber of Commerce has presented its 2019 Business Leader of the Year ...
The company’s wholesale locations will be branded Robinson Supply, and the lighting and bath ...

MundenOn March 29, Munden Enterprises moved into its new Atlantic Canada headquarters, located at 2 Bluewater Rd., Suite 105 in Bedford, Nova Scotia.

The new office offers more than double the square footage of its previous location, allowing for two boardrooms, a product showcase room, and a large demo amd sample warehouse space. This new space is home to seven of Munden Enterprises' employees.

 

 

 

Read More

 

 

EHRC WLNElectricity Human Resources Canada is delighted to have announced its new partnership with Women Leadership Nation™ (WLN) on International Women’s Day.

Electricity Human Resources Canada is delighted to have announced its new partnership with Women Leadership Nation™ (WLN) on International Women’s Day. This strategic alliance will offer EHRC members and Leadership Accord signatories with training, development and strategy support in their efforts to make progress in closing the Gender Gap.

Read More

 

ABB Showcases Its Vision of Leadership in Digital Industries at ABB Customer World 2019

Show ReportBy Line Goyette

Leaders and innovators from business, government and the education sector gathered for this ABB premier collaboration event. More than 11,000 delegates attended the bi-annual ABB Customer World Houston 2019 from March 4 to 7 in Houston, Texas. ABB’s latest pioneering technologies were displayed over 150,000 sq ft of a colourful, buzzy display of futuristic conveyor belts and robots, an ABB Formula E Generation 2 car, and much more groundbreaking technology.

Read More

 

 

Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Bnei AkivaBy Blake Marchand


Lior Levy, along with Josh Kantrowitz, led a team of 21 students earlier this year as they travelled to Hartsville, South Carolina for the annual Bnei Akiva Habit for Humanity trip, in partnership with Legrand. As a frequent supporter of Habitat for Humanity, Legrand donated the funds required to purchase the construction materials for the project.

Ms. Levy, a pre-med student from Toronto who recently received her BA in Biology while attending Yishiva University in New York.

Read More

 

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2019 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil