Canadian Electrical Wholesaler

 

October 17, 2016

 

Julie Kerr 

LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram Lamps business division, aims to bring forward “an almost incomparable depth of experience in terms of light, successful products with strong brands, and high-impact sales team.”

With its newly found independence, the company will be able to solidify its position as one of the world’s leading lamp manufacturers. They will be flexible enough to adapt and respond to the ever-changing market landscape, while continuing to pursue new business options, such as intelligent, networked products.

The name LEDVANCE holds a significant importance to the company and directly reflects the values and standards that it wishes to uphold as it enters the market. “LED” refers to the core product of the business being “light-emitting diode” (LED) technology, but also signifies the triumph of the product itself in today’s market. “ADVANCE” on the other hand, conveys a dedication to forward thinking and a commitment to innovation.

The company will maintain the extensive SYLVANIA product lines, which include incandescent lamps, halogen light sources, fluorescent tubes, and high-pressure discharge lamps, while adding over 200 new LED lamps with innovative technologies in connected lighting solutions, as well as a number of indoor/outdoor industrial and commercial LED lights and panelling with features such as beautiful sleek finishes, lightweight designs, dimming options, and emergency backups.

In the new LEDVANCE in Canada, the company will be able to deliver more quality products to the market more quickly due to their collaborative approach of having quality, R&D, and product development teams all working simultaneously. John Preville, President and CEO of LEDVANCE LTD, cited the new SYLVANIA Contractor Series LED portfolio as an excellent example of how the new companies’ efficiencies are delivering: “This robust family of LED lamps and downlight kits delivers quality light for practically any socket at cost effective price points.”

In Canada, LEDVANCE will utilize and leverage existing products from SYLVANIA across all categories. The benefit for distributors will be a larger, more diverse product offering, from a brand they know and trust.

Preville comments on the impact the switch will have on Canadian distributors:

 

“While much remains the same for Canadian electrical distributors, like our commitment to quality and the SYLVANIA brand, I am excited that the new LEDVANCE is transformed for more speed, more products and more success for our Canadian partners. Canada is a primary focus for LEDVANCE. It is a priority for our company. Our dedicated factor- direct national sales organization is being strengthened, and we maintain our manufacturing operation in Quebec. Our 150+ Canadian employees will continue to meet the needs of our customers each and every day.”

The company will be opening a new Canadian headquarters in Mississauga, ON that will be a progressive office environment that will mirror their commitment to innovation and the Canadian market.

Looking forward, LEDVANCE is up to the challenge of adapting to the rapidly changing industry landscape, as can be demonstrated by their great emphasis on retrofit solutions, smart lighting, and an increased investment in developing both traditional lighting and LED components with their global reach.

EIN had a first look at some of the specific products at an exclusive media event hosted by LEDVANCE LTD earlier this summer. For photos and more information, click here: http://electricalindustry.ca/changing-scenes/2360-sylvania-celebrates-ledvance-with-launch-party

 

 

 

 

 

As of July 2016, LEDVANCE is active in more than 120 countries and employs approximately 9,000 employees.

Find out more about SYLVANIA products from LEDVANCE here: https://www.sylvania.com

Julie Kerr is Associate Editor / Research Associate, Electrical Market.

Latest Articles

  • Prev
Hitachi has a deal with industrial giant ABB to purchase 80% of their Power Grids division for ...
I can still remember August 5, 2014 like it was yesterday. This date marks my first day as a ...
In setting growth plans for the coming year, one should ask, “What percentage of my customers might ...
The stigma behind dealing with contractors has forever been “they are a tough group to build a ...
Perhaps the better question is, “Why does it matter what young marketers want?” The answer is that ...
The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the ...
Following months-long renovations, Deschenes officially opened a renovated service counter at its ...
A question I sometimes ask managers and salespeople when I speak at conferences is, “How much ...
A few weeks ago Kim Quelch, National President of Electro-Federation Canada (EFC)’s Young ...
It’s hard to believe the concept pioneered by Sonepar’s Tom Mason is celebrating its eighth ...

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

Read More

 

 

 

2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

Read More

 

 

Changing Scene

  • Prev
NESCO Inc. has been recognized as an IMARK supplier partner, joining a group of IMARK preferred ...
Once again, Stelpro is recognized for the design excellence of its products, this time in the ...
Unique circumstances sometimes make it challenging, impractical, or even impossible for products to ...
AD, the member owned buying/marketing group, is merging with IDI Independent Distributors Inc. ...
Join CSA Group for a free webinar on Wednesday, February 20, 2019. Mitch Rushing, CSA Group ...
Effective September 1, 2019, Keith Assaff and Jody MacDonald will assume the positions of ...
DDS (Distributor Data Solutions), an e-commerce product content provider serving the electrical, ...
Todd Hughes will be based in Vancouver and responsible for managing and developing Viscor’s agency, ...
Pepperl+Fuchs is a provider of explosion protection components, including visualization products, ...
  Legrand North America is pleased to announce the appointment of Jennifer Eastman as ...

 

 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

Read More

 

 

Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

Read More

 

 


Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More

 

 

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2019 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil