Canadian Electrical Wholesaler

Looking Back

Electrical distributors must remain in both the electronic and electrical ends of the business to be successful, said Bryan Smith, President of Electrozad Supply Co., Windsor, from 1977 to 1982. “The electronics is the brains end of things. The electrical side is very important too.”

Among areas where electronics have made a strong impact were programmable controllers, cable and instrumentation, which have gone completely electronic.

His company now had two salesmen who devote all their time to electronics.

Mr. Smith emphasized the importance of electronics training for these and other personnel. “We teach the rudiments of getting involved in electronics. We encourage our people to take courses in it and we send them to every available course offered by manufacturers.

For Electrozad, the programmable controller marker is a particularly promising one. He said it will grow four- or five-fold by 1990. Selling peripheral devices for PCs will be equally profitable. Similarly, the market for electronic wiring and co-axil cable will grow in proportion to the upswing in demand for PCs, as will the demand for DC drive packages.

The decisions by Windsor’s vast automotive industry to install PCs “made our decision to get into them in a big way that much easier,” Mr. Smith acknowledged.

He says if distributors want to really survive, they must get their feet wet in electronics. “We definitely would have suffered if we hadn’t gone into electronics.”

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David Gordon

Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information, and talked to manufacturers’ reps and contractors, we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what is happening in lighting with “unfamiliar brands,” is accelerated growth and acceptance of less familiar brands for infrastructure type products (electrician supplies, boxes, fittings, etc … consumables and products that go within the wall). This then begs the questions, “What is the value of a manufacturer’s brand,” and “What are the implications for manufacturers and distributors?”

Many have seen this as driven by...

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As part a family company, I have heard my father talking about business ever since I was a little boy. Although it had always interested me, I had never thought I would end up working alongside my father and my uncle in the company my grandfather started a long time ago.

I had been working in sales ever since I was 16 years old in many different markets than the one I was about to enter, but I thought it would be relatively easy to handle. Very quickly I started noticing the challenges of being a 22-year-old sales rep for electrical products entering a world where most of the manufacturers’ agents had been in the business for a long time.

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Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Canadian Electrical Wholesaler is surveying Canadian Electrical Industry Businesses. This short survey (5 multiple choice questions) will aid in determining the the state of Canadian electrical businesses and provide valuable insight into industry shifts. 

We thank you for your time in filling out this survey.

Take survey here: https://www.surveymonkey.com/r/CEWbusinesssurvey

 

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