Canadian Electrical Wholesaler

 

October 4, 2016

The year 1982 started on a relatively good note for electrical distributors. Sales in the first three months were at generally acceptable levels, due mainly to a carryover from the previous year. Then in the second quarter the bottom fell out of the market and most distributors ended the year with much smaller sales, and even smaller profits than they had experienced in many a year.

Believing that CEDA would soon feel the brunt of the recession, the Board of Directors began a re-examination of the budget in April to see where expenses could be trimmed. They reviewed the practice of holding Board meetings across the country to “show the flag” and realized how expensive this process was. They decided that for the next 18 months all Board meetings would be held in Toronto at reasonably priced hotels near the airport. The President was instructed to review all discretionary expenses in the budget, and wherever possible to reduce them by 10%.

One area where the President was told not to perform fiscal surgery was on the budget for the annual conference. The fees for the conference had been set to cover a full-service program. Accordingly, the Association was committed to provide the program advertised and for which members had paid.

 At the May 1982 Board meeting, having had time to think about their decision to hold all Board meetings in Toronto, the Directors did an about-face. They realized the importance of holding their meetings in various locations so that members would have an opportunity to speak with the Board on their (the members’) home turf. Consequently, the money needed to allow the Board to travel was restored to the budget while at the same time guidelines were laid out for locating Board meetings. Four per year: one each in Quebec and Toronto, one in the host city for the next conference, and one at the decision of the Chairman of the Board.)

The revived Canadian Electrical Council was put under the spotlight. Chairman Robin Ellis reported that they had accomplished little over the last year, very disappointing in view of earlier high hopes that the Council would become an influential voice for the electrical Industry. CEDA decided to withdraw from Council. But the game was not over yet.

The Chairman of the Council put on an intensive lobbying campaign with new Chairman of the Board, Howard Campbell, with the end result that CEDA resumed membership in the council for a trial period of one year, with that membership to be re-evaluated in November 1983.

Electronic Data Interchange (Electronic Mail) was becoming an increasingly visible need, with the Board instructing the Supplier Relations Committee to take a look at the topic. The Supplier Relations Committee felt that the topic was so important that they formed a special sub-committee under Bob Ruddy to do intensive study and report back. (At the time this is being written, the committee is still working diligently and is expected to submit an action report to the Board by late 1984.)

Many members were getting more and more involved with the sale of “electronics,” and thus it was almost inevitable that CEDA should take a look at forming a division with the Association for Electronic Distributors. This suggestion turned out to be very contentious; it was discussed at regional meetings, and the consensus was that there are relatively few similarities between electrical and electronic distributors and therefore CEDA should not move to admit electronic distributors into membership.

Photo courtesy of jarmoluk at Pixabay.

Latest Articles

  • Prev
Hitachi has a deal with industrial giant ABB to purchase 80% of their Power Grids division for ...
I can still remember August 5, 2014 like it was yesterday. This date marks my first day as a ...
In setting growth plans for the coming year, one should ask, “What percentage of my customers might ...
The stigma behind dealing with contractors has forever been “they are a tough group to build a ...
Perhaps the better question is, “Why does it matter what young marketers want?” The answer is that ...
The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the ...
Following months-long renovations, Deschenes officially opened a renovated service counter at its ...
A question I sometimes ask managers and salespeople when I speak at conferences is, “How much ...
A few weeks ago Kim Quelch, National President of Electro-Federation Canada (EFC)’s Young ...
It’s hard to believe the concept pioneered by Sonepar’s Tom Mason is celebrating its eighth ...

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

Read More

 

 

 

2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

Read More

 

 

Changing Scene

  • Prev
  Hammond Power Solutions Inc. has announced its intention to discontinue and close its ...
Murray Chamney, President, Intralec Electrical Products Ltd., has announced his retirement, ...
Mark your calendar for the Coalition event of the year! Come for an evening of networking, the ...
Recognized for her career as a business leader and innovator, passionate about people, technology ...
Michael Sudjian will move into the new role of Vice President of Logistics for Sonepar Canada ...
Hammond Power Solutions has appointed Jonathan Gorham as Business Development Manager – Western ...
Electrozad has enhanced its process solution capabilities by creating and launching a process ...
Luminaire Led will operate as a standalone division and maintain its operations in Edison, New ...
Effective January 1, 2019, Ramy Yousif assumes the position of Rexel Atlantic’s General Manager.
This past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion.

 

 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

Read More

 

 

Peers & Profiles

  • Prev
On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...

 

 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

Read More

 

 

 

 

Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

Read More

 

 

 

 

Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

Read More

 

 


Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More

 

 

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2018 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil