Best Practices: Marketing

Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value I am receiving.”

And the term “value” is intriguing as it infers that you understand
• the value that you bring
• the value that your product / service brings
• the competitive landscape (which also includes alternatives and inertia)

But I digress. 

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Ultraviolet-C (UVC) Germicidal Devices: What Consumers Need to Know

Consumer UVC germicidal devices are entering the market rapidly because of an increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe?

UVC radiation (the most energetic in the UV spectrum; 180nm to 280 nm) is proven to have sanitizing and germicidal effects, and first proof of effectiveness against SARS-CoV-2 is emerging. Like many high energy devices, however, there are risks due to UVC exposure. For example, UVC over-exposure can cause damage to the eyes and skin, based on wavelength, intensity, proximity to the source, and time of exposure.

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Investment in Building Construction Rose 1.8% in July

Total investment in building construction increased 1.8% to $15.1 billion in July. Residential sector investment increased 4.9% to $9.9 billion, while non-residential investment decreased 3.7% to $5.3 billion.

Construction activity has rebounded in the last few months, with investment in building construction remaining slightly lower than February 2020 levels, before COVID-19 construction restrictions were first put in place. On a constant dollar basis (2012=100), investment in building construction increased 2.0% to $12.4 billion.

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From PPE to Electrical Safety Equipment: Combatting Counterfeit Crime Takes a Community of Supporters

By Swati Vora-Patel

Personal protective equipment. We understand how important PPE is keeping us safe during this pandemic. While we continue to do our part to protect ourselves and those around us, counterfeit PPE is on the rise and has found its way into the supply chain: fraudulent COVID-19 testing kits, N95 masks, respirators, and even fake vaccines, which all pose a significant threat to the health and safety of unsuspecting global citizens.

Counterfeit activity and intellectual property crimes remain a growing issue in Canada and around the world. 

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  Liteline Corporation has announced the addition of Martin Parilak to their Canadian Regional Sales Team.

"Martin brings over 20 years of well respected electrical industry knowledge and experience to Liteline. Through his time spent in successful and progressive roles, as both a distributor and agent, Martin's experience will greatly compliment Liteline's growing product lines and will be of benefit to our agent network and customers of Western Canada," said National Sales Manager, Steve McMullen.

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Ouellet Acquires Britech

Ouellet Canada is proud to announce the acquisition of Britech, a manufacturer and supplier of electric radiant heating systems in Canada.

Britech specializes in heating cables (floor, concrete and snow melting), electric thermal storage heating and self-regulating heating cables (roof and gutter de-icing).

"With this acquisition, we are demonstrating our commitment to growing and consolidating our relationship with our current customer base. It also allows us to continue offering quality products, innovative product design and industry-leading brands," said Louis Beaulieu, General Manager with Ouellet Canada.

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Canadian Colleges Task Force Makes Recommendations for Resilient Recovery

The Task Force for a Resilient Recovery recommends five bold actions to help Canada “build back better” after the COVID-19 pandemic. Colleges can take the lead, to help meet the skills gap, and support communities transition to the low carbon economy.

What are the goals for the coalition? Rapidly implement and scale new curriculum and research initiatives relevant to a resilient recovery. Champion resilient recovery projects in line with the recommendations of the Task Force for a Resilient Recovery...

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E.B. Horsman & Son Donates a Cumulative Total of $1 Million to BC Children’s Hospital Foundation

Since 1993, E.B. Horsman & Son(EBH) has been a proud supporter of BC Children’s Hospital Foundation (BCCHF), helping provide the bestcare for children across British Columbia.

In EBH’s 120th Anniversary year, their employees,suppliers, and customers worked together to doubletheir annual fundraising efforts and donated over $100,000 to BCCHF. This significantly contributed to EBH reaching its cumulative donation of $1 million dollars!

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Rexel Atlantic Appoints New General Manager

Nathan Salmon has been appointed General Manager, Rexel Atlantic. Nathan joined Rexel in 2016 and brought along over a decade of related distribution, management and supply chain experience. 

At first, he was responsible for the Dartmouth and Halifax locations where he was able to bring about significant growth and stability. In 2019, Nathan was promoted to a Regional Manager role leading and overseeing the Nova Scotia and Newfoundland branches. 

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Southwire Canada President Tim King: A Leader in Listening

By Line Goyette

Tim King, Southwire Canada’s new President and first Canadian to assume the role, has taken the helm in the midst of the midst of the COVID-19 health crisis.

Previously, Tim served as Southwire Canada’s Director of Finance, HR and Administration. He has a background in economics and finance from Wilfred Laurier University. As a student, he was convinced that having a solid understanding of finance and economics would be an essential foundation to build his professional future. Over the course of his career, he purposefully acquired a broad range of skills, experience and knowledge to succeed in his new role.

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Will Green and Matt Cleary Discuss Relationship Building, Transition and Supporting Eaton's Channel Partners

In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary (pictured on the left) would be retiring after 40 years with the company, and Will Green (pictured on the right) was appointed as his successor. CEW sat down with the colleagues and friends over the phone to discuss their relationship, the transition as well as gain insight into their views on the industry.

Cleary joined the company in 1981 as a sales engineer, working his way through various roles of increasing responsibility. Green, who previously served as Vice President, U.S. Channel Operations and U.S. Sales, North American Sales, has been through a number of customer-facing roles...

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