Canadian Electrical Wholesaler


Lighting Industry Rick McCarten
Beyond a doubt, the most exciting and innovative market in our industry is lighting. But with innovation and opportunity comes the challenge of new competitors, new ways of doing things, and new ways to go-to-market. 

At a recent Electro-Federation Canada conference in Banff, we had a speaker who presented on the Internet of Things (IoT). The company he represents, Cisco, is working on a project in Toronto that integrates Intelligent buildings into the IoT. One of the "things" they are working on is lighting.  

Cisco has set up five floors in a high-rise building in downtown Toronto with 1,200 LED lights, all hooked up through low voltage direct current using Ethernet cable. Each digital light has an internet protocal (IP) address, as do all of the light switches. The Ethernet cable from the port to the room provides Wi-Fi as well as light. All lights and switches connect directly to the port. Using a computer, technicians can view the port and determine which light goes with which switch, and a host of other software instructions (e.g., daylight sensing, smart phone applications…). 

The problem isn’t directly with the technology itself. In fact, many of our manufacturer members are already all over this and distributors can quickly adapt; the problem may arise more with our traditional customer. Electrical contractors typically do not install Ethernet cable because it is low voltage (below 50). With the use of Ethernet cables, safety is no longer an issue, as there are no inspection requirements mandated (the DC current is lower than 50 volts and flies under the need for electrical inspection). What is needed is computer programming. Technicians working on your phone and computer hooks are already doing their job in offices. The new technology requires cheaper labour with different expertise. 

In addition to the fact that Ethernet cable requires a different installation method and is not a safety issue, you should note that it also connects to a port, not a panel. The port is DC. At some point, the power used by lights will add up and require the need for a breaker or fuse, but the digital "port" will be completely different from what we are familiar with today. 

This is just one aspect of the coming innovations. Another aspect is creativity. Low voltage DC lighting opens the door to an amazing opportunity to be creative. Ceiling panels, light on walls, colours, sensors and televisions — all added together to create unique user experiences for every room that is entered. 

The typical home built today still has converted jam jars for overhead lamps. Homebuilders continually challenge our industry for pennies over any increase in electrical costs. Typical offices have fluorescent lighting spaced accordingly at minimal costs. Our customers have learned to provide what their customers want: the cheapest way to light a room. Because DC power needs an inverter to convert from AC, this will probably keep fully-integrated DC lighting out of homes, at least for the time being. The office and condo markets might move more quickly, and soon I suspect the home market will follow suit.

According to the conference speaker from Cisco, they are already installing their system in new buildings in Calgary. I have spoken to people in the electronics field; they too are all over this, recognizing the opportunity. Once this hits LEED buildings, it will even move quickly.  

I would hate for our industry to be blindsided by this. Our industry must begin to see this as an opportunity, not a threat.

You may recall that in the 1980s, when security system were being installed, everyone felt it was a perfect opportunity for the "wirepullers" to expand. This didn't happen for a number of reasons, mainly because of wages and expertise. 

It’s hard to believe that the same thing could happen to lighting…

Note: Watch for Electro-Federation Canada’s latest customer-focused research project, coming next spring. The new report will focus on the challenges and opportunities that Canadian electrical customers face in their businesses, including the challenges and opportunities discussed in this article. For information on past research reports, visit

Rick McCarten is VP, Operations, Electro-Federation Canada.

Read more in Canadian Electrical Wholesaler by Rick McCarten
Should Distributors Sell Robots?
Agility: Knowing Your Competition
The Big Picture
Could our Industry Lose the Lighting Market?
Adapting to the Future with Young Talent
If Your Customers Can See More, You Might Want to Help Them See Even Further
Health and Sciences Could take a Lesson from the Electrical Industry
Change is About to Hit Our Industry
Challenges of the Digital Age
Agility: The Customer Landscape
Agility is the New Lean: Alexander Defeats the Persians
Agility is the New Lean
The Gap Between “Us” and “Them”
Our Industry Needs to Help Canada Skate to Where the Puck is



Carol McGloganBy Carol McGlogan

EFC kicked off 2021 with an outstanding webinar featuring Janice Gross Stein, renowned Canadian political scientist, founder of the Munk School of Global Affairs and recipient of the Order of Canada. Ms. Stein has spoken at previous EFC conferences, earning many accolades, and this session was no different as we learned what to look for as the Biden Administration takes hold of the White House.

Our close economic ties to the U.S. means that Canadians must “keep up with the Administrations” to survive. Janice focused her discussions on industrial policy and climate change within an active intervening government.

Read More


Canadian Business Counts - December 2020The COVID-19 pandemic continues to alter the business landscape. Some businesses have closed permanently, some have grown and others have been temporarily closing or reopening. In October, for example, the number of business openings (41,910) exceeded the number of business closures (32,420) for the fourth consecutive month.

As a result, the number of active businesses in October edged up 0.6%. Despite the slight increase, the number of active businesses was down 6.7% from February 2020.*

Read More


David GordonBy David Gordon

Gene Biben, formerly President and CEO of Biben Sales, joined Channel Marketing Group earlier this month. Gene’s avowed desire is to “give back” to the industry, to help people work together. He will help reps achieve their goals and manufacturers optimize their performance, and relationship, to and with manufacturer reps. He’ll additionally support Channel Marketing Group clients’ research needs.

While Gene is well known by many manufacturers, we thought it would be interesting to ask him to consider changes he has seen over the years.

Read More



Darci SpiteriBy Darci Spiteri 

This past month marked one year since stepping onto a job site and starting my electrical apprenticeship. Little did I know 2020 would throw in some curveballs, but it was a pretty fantastic year for self-development when I sit back and reflect. 

Enter Pandemic, worldwide lockdowns, and my Jobsite shutting down for a month. Losing hours was a downside and with my apprenticeship being based on the number of hours worked, moving onto my second year will take a little extra time. 



Read More


Changing Scene

  • Prev
Electricity Human Resources Canada (EHRC) announced the recipients of their Awards of Excellence ...
Guillevin International has announced the creation of a new division, Guillevin Datacom, ...
Website visitors to the freshly designed IMARK Group website will learn about all of the benefits ...
WESCO International, Inc. has announced its results for the fourth quarter and full year ...
Deschenes Group Inc. (DGI) has acquired Daltco Electric effective February 1st, 2021.   ...
With 28 years of commitment to Canadian independent distributors, and as a sign of its focus on ...
Rexel announced it has acquired the Canadian Utility business of WESCO International (WESCO Canada ...
Liteline announces the appointment of ISTED TECHNICAL SALES for representation of their products in ...
Signify Canada has announced David Grinstead, Market Leader, Canada, Signify will retire at the end ...
Bartle & Gibson has announced that Greg Stephenson has officially joined the ...


Seth Cook and Kerith RichardsService Wire Co. promotes Kerith Richards to Regional Sales Manager – Canada and expands Seth Cook’s sales territory to better serve the commercial and industrial markets.

Kerith Richards will serve as Regional Sales Manager based out of Service Wire’s corporate headquarters, where she will be responsible for commercial and industrial sales in all provinces. In addition, Richards will continue her role as Sales Representative for Saskatoon, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador. 



Read More


Guillevin International Acquires Wesco's Canadian Datacom BusinessGuillevin International has announced the creation of a new division, Guillevin Datacom, which will be dedicated exclusively to various network infrastructure products. To support this new division and ensure its success, Guillevin acquires the Canadian Datacom business of WESCO International, whose team will join Guillevin's Canadian operations.

"We have targeted the WESCO business to launch our Datacom division because of the team's agility, expertise and in-depth knowledge of products from the industry's leading suppliers", said Luc Rodier, Guillevin's President and CEO. 


Read More


IMARKWebsite visitors to the freshly designed IMARK Group website will learn about all of the benefits that accrue to members and suppliers in all IMARK divisions (Electrical.

HVACR, and Plumbing/Irrigation) as well as Luxury Products Group which supports decorative showrooms and IM Supply which is a national account sales solution for IMARK Group members. The website features videos from group leadership as well as an introductory video on the home page.




Read More


Peers & Profiles

  • Prev
“It was quite surprising,” said Stephanie Smith of being named EHRC’s Leader of the Year. ...
Ariane Cardinal is Director of Planning, Purchasing, and Distribution with Stelpro.   ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...

EHRC Leader of the Year Stephanie SmithBy Blake Marchand

“It was quite surprising,” said Stephanie Smith of being named EHRC’s Leader of the Year. “Leadership in 2020 has certainly been a challenge for everybody in the world let alone the nuclear industry or the electricity industry.”

An engineer by trade, Smith spent the majority of her career with Ontario Power Generation (OPG). She was the first woman to be certified by the Canadian Nuclear Safety Commission at the Pickering Nuclear Generating Station where she served as Plant Manager and was recently named the first President and CEO of CANDU Owners Group. Smith is also a passionate advocate for diversity and inclusion.

Read More


Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2021 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil