Canadian Electrical Wholesaler

August 5, 2022

EFC logo 2018 400

By Tom Mason, VP of Marketing and Channel Development, EFC

Data, data, and more data are all available at our fingertips. Today we are more informed than ever, with detailed market data available in various forms. So, the question remains, how are we utilizing market data to build our brands and gain more insight into customer needs, wants, and behaviours? Creating a business plan based on solid market data is critical to identifying new markets, customers, and trends. 

The past two years have been challenging, and the historical benchmarks and traditional datasets have all been disrupted. The question expands to how one develops innovative products, finds new customers, or grows the business when the market financial foundation is no longer stable. The year-over-year data on which we have built our models has become unreliable or uncertain. 

Finding or developing accurate electrical industry market data is no easy task. What sources should be used? Can the information be trusted for accuracy and reliability? Will the industry data be provided only one time as a single point of dispatch or continue to be available in the future to understand trends? 

Before starting to build your electrical industry financial model, understand where, when, and from whom your data is sourced. Canada has many data sources available to electrical marketing professionals from government agencies, financial institutions, and many research firms. The data they provide is typically more generic in nature, but it is timely and accurate. 

How do you use this data to drive your business in a specific market or introduce a new product? The answer:

  1. Conduct detailed research on where to access data for your specific industry or vertical market.
  2. Do not settle for a generic approach to data with limited information.
  3. Find economists working in your industry with a track record and history that reaches well past our current situation, such as Maureen Farrow or Alex Carrick, who will be speaking at this year's Economic Forecast event (hosted by EFC).
  4. Work with industry media sources such as Kerrwil, who for decades have gathered considerable amounts of data through their newsletter subscriptions and produced the annual Pathfinder Report. Other media sources like EBMAG and Electrical Line Magazine may offer data research.
  5. Get involved with your electrical industry association to determine if they produce the specific market data you require, such as Electro Federation Canada (EFC), BC Electrical Association (BCEA), and Alberta Electrical Alliance (AEA). NAED, NEMRA, NEMA, and the like could offer data insights for US-specific data.

Reach out and learn how this information can become the foundation of your next business plan and future growth. 

EFC market data sources and events:

Contribute Your Product Knowledge to Develop the Industry’s Harmonized Data Model (HDM)

IDEA Harmonized Data ModelHave you heard about the industry’s Harmonized Data Model (HDM) initiative? IDEA, in partnership with NAED, is calling all product experts to get involved and be recognized by the industry. People who join the Product Expert Task Force will impact the future of the electrical distribution channel.

In the next 6 months, subject matter experts (SMEs) will be harmonizing the categorization for dozens of product categories. It’s an opportunity for industry experts to participate as a SME in the HDM initiative.

 

 

 

For more information Go Here.


 

 

McKenna

By Rhonda Cox, Regional Sales Manager, Western Canada, EGLO Canada

It is with pleasure that EGLO Canada annouces the nomination of McKenna Agencies as our representation in the specification market as well as electrical distributor channel for the markets of Alberta, Yukon, Northwest Territories and parts of B.C.

Covering various interveners within the specification market (engineers, architechts and designers), McKenna Agencies is a privately-owned-andoperated company whose history under its current ownership dates back to 1988. 

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Sonepar CioffiRenato

Sonepar has officially signed an agreement for the acquisition of 100% of shares in CioffiRenato. Founded in 1974, CioffiRenato is a company active in the distribution of electrical material operating in the Lecce province, with its headquarters in Casarano.

In 2021, with its two branches serving all the area, the company recorded sales of around €10 million. It employs 17 associates and 2 sales representatives. Thanks to this acquisition, Sonepar, already present in Puglia with six branches, will strengthen its business in the region.

 

 

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Chris Farrah

Electrozad have recently announced the retirement of Sales Representative Chris Farrah, on July 29th, 2022. Chris began his career with Electrozad on February 20th, 1983. His first position was doing deliveries as a truck driver, then advanced to a warehouse position, then a Customer service/Counter sales representative.

Finally in 1991, Chris was promoted to the position of Sales Representative where he continued to excel and increase his relationships with customers and vendors for the remainder of his career. Chris had been a valuable member not only of Electrozad's business but of the Electrozad family too. 

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Franklin Electric

 

Franklin Electric Co., Inc. released its third annual Sustainability Report this month, once again providing transparency, insight and data related to the Company’s performance toward Environmental, Social and Governance (ESG) initiatives and goals. The commitment to these initiatives and goals led the Company to be named to Newsweek’s 2022 list of America’s Most Responsible Companies.

This year’s report includes several details related to product advancements, employee health and wellness programs, and manufacturing initiatives. 

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Changing Scene

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Doug Bunting

I am pleased to announce the appointment of Doug Bunting as Senior Sales Manager, Western Ontario District effective Aug 2nd, 2022. Doug will continue to report directly to me. Doug is a well-known industry veteran who has held many leadership positions over his 35 years with Westburne.

In this role, Doug will drive commercial sales activities and will help recruit, mentor, and develop our team of commercial account managers, branch staff, and project managers. He will focus on accelerating sales growth in the Western Ontario District and will play a key role in supporting vendor and customer relationships.

 

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Greg Parsons

It is with mixed feelings that Stanpro recently announced that Greg Parsons, Vice-President of Sales, will be retiring at the end of the year. Greg has been with Stanpro for the last 18 years as well as four years with Standard prior to joining Stanpro. Greg has been a key contributor to the success and growth Stanpro has known. He has been the face and leader of the sales force; he has built strong long-lasting relationships with customers and partners and he has been a pillar and mentor for many.

With Greg retiring, Stanpro are very pleased to announce the nomination of Adam Silverman as the National Sales Director. This nomination is effective immediately. 

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Jennifer Penton

Magic Lite is proud to announce the appointment of Jennifer (Jen) Penton to the position of National Sales Manager. Jen joins the team with a proven track record having spent the last 10 years in business development and project management with engineering consulting firm GHD.


Prior to this she earned a PhD at the University Of Western Australia. As the daughter of Magic Lite founder and CEO Tom Penton, Jen is very familiar with the company and its operations and is looking forward to bringing her passion and drive to the family company.

 

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AES Acquisition

RESA Power, LLC has recently announced the acquisition of Advanced Electrical Services, Ltd. Based in Alberta, Canada, Advanced Electrical Services (AES) is a NETA accredited company that has two locations in Calgary and Edmonton from which it has been providing electrical testing services since 2008 throughout Western Canada.

AES specializes in providing medium and high voltage services and products into the renewable energy, mining, commercial, utility, and oil & gas market segments in Western Canada. RESA Power was acquired by Investcorp, a leading global alternative investment firm, in December 2021 and this marks the first add-on acquisition under their ownership.

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Peers & Profiles

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