Canadian Electrical Wholesaler

Today's Business EnvironmentDavid Gordon 

In today’s business environment, if you’re uncomfortable you’re probably in a stagnant mode, gross margins are decreasing, costs are rising, you have inefficiencies in your business, key associates are quietly looking for new opportunities, your competitors are quietly increasing their share within “your” customers, you’re seeing more customer churn, succession issues are creeping up and you’re losing some sleep at night.  But you’re comfortable and aren’t having to make tough decisions like … “How do I improve my business?”

Okay, a little harsh and some of you are thinking “We’re not experiencing any of that but we’re comfortable?” and others are thinking “Why should comfortable be bad?”

The reason a state of comfortability should be a warning sign is that your customers, your prospects, your associates, your competitors, your suppliers and other economic and regulatory environments are in a state of constant change. The key to tomorrow’s success is how you anticipate opportunities and continuously invent and reinvent yourself.  Consider the quality concept of “continuous process improvement” – how should this be applied throughout your company … and quicker than ever before!

I was recently at a client’s sales meeting and the president of the company spoke for a few moments… but powerful words.  He was pleased that his company has come so far in 30- plus years but even more so in the past 5-7 years.  He said he lives in a state of “constant uncomfortability” and wanted his management team and salespeople to also live in this state.

This “state of constant uncomfortability” enables him, and he feels them (the company) to:

- keep a pulse on the market

- sense change (from customers, in suppliers, the need for staff development / recruitment, new service / product development, etc)

- continuously challenge themselves

- adapt to capture opportunities

- identify areas for prudent, profitable investments on a regular basis to better support their customers while at the same time improving processes and gaining cost / process efficiencies

- upgrade staff

He essentially said that change is key to success.  It’s a required attribute of a company and an integral aspect of their culture. He knows that yesterday is different than today and that today may not be the roadmap for tomorrow (his words). Consider, the past and the present do not have to be precursors of your future.

An interesting message to give to a management team and sales organization.

Now that we’ve crossed the halfway point of the year, some companies start to think about their 2015 planning. Perhaps:

Set an annual goal to have change … in sales approach, offering, services, operational processes, customer approach, marketing strategies / tools, etc.  

Review your strategies and ask 

“What could I change?”

“What should I change?”

“What needs to change?

(When I managed IMARK’s marketing initiatives, I had a rule that any strategy that didn’t generate at least 25% membership participation needed to be overhauled or cancelled.  Other initiatives were reviewed for change.  The result – a reallocation of marketing funds and ensuring membership was satisfied (25% was set due to membership diversity.)

And change ensures you have something to communicate to customers, suppliers and staff … change is about insuring tomorrow.

And as Stan Rydzynski says “Every attempt to move forward requires the knowledge of the past and present to formulate a strategy to grow profitably”.

How does your company embrace change?

David Gordon is President of Channel Marketing Group. Channel Marketing Group helps manufacturers and distributors in the construction and industrial trades generate ideas to accelerate revenue through strategic planning, marketing planning and coaching and market research initiatives. He can be reached at 919.488.8635 or by email at: This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.channelmkt.com, or www.electricaltrends.com

More in CEW by David Gordon:

Innovation Takes Culture, Not Only Books: Part 1

Innovation Takes Culture, Not Only Books: Part 2

The Amazon Supply Threat

Selling Lighting or Selling Data?

10 Tips for Taking Share

Is it Time to Hit the Reset Button?

Boosting Performance at Your Webstore

Amazon Upgrades from Supply to Business

Evolving the Role of Marketing Within Your Distributorship

Strategies in Light Observations: Distributor LED Opportunities

Are You Ready To Sell LEDs Differently?

16 Distribution Industry Trends for 2016

Lighting the Way to Demand Creation

Sales Making Excuses?

Converting Emails Into Sales Through Thoughtful Communications

Learning from Amazon and Generating Ideas

Turning Your Staff into a Competitive Advantage

Internet is Impersonal

Sales and Marketing - How Can Joint Sales Calls Become More Effective

Creating Demand to Drive Profitable Growth

Is Your Company a Kool-Aid Drinker?

What Manufacturers (and Their Reps) Don't Know About Distributor Joint Sales Calls

What is Marketing's ROI?

Not All Is Meant for Online

Point of Sale… Profits Lost?





 

 

Nexans Webinar - Key 2021 Electrical Code Changes Impacting Wire and Cable

Nexans Free WebinarJoin NEXANS for a free webinar with Isaac Müller, Applications Engineer for Nexans as he reviews and discusses the changes to the 2021 Canadian Electrical Code related to wire and cable. This free webinar will take place Wed, Jan 27, 2021 2:00 PM - 3:00 PM EST.

This webinar includes:
- Updated rules to protect cables (12-514,12-516)
- New conditions of use for wire & cable (Table 19)
- An opportunity to ask your questions

 


Click here to register today.


AEABy Blake Marchand

“It was amazing,” Alberta Electrical Alliance CEO Tara Ternes said of their first Virtual Electrical Learning Expo. “It was a built from scratch platform, based on our 26-years of experience doing the Expo,” so it certainly didn’t go without its challenges.

“Going forward it will be much easier,” she said, adding that they learned a lot in the process of putting together and putting on the event virtually with Ivy Design, a marketing firm based out of Calgary, Alberta.

 

Read More


 

Carol McGloganBy Carol McGlogan

The pandemic has given us reason to pause and evaluate everything we do. We have all been affected in our personal and professional lives, and it is during these times we realize family and community come first.

We know that EFC’s role is to bring the electrical industry closer together – and this pandemic has proven that there is no better time to come together.

 

 

Read More

 

Wholesale Product Sales - OctoberThe sale of wholesale products rose 1.0% in October to $66.7 billion, marking the sixth consecutive increase for the sector. Gains in three subsectors — machinery, equipment and supplies • motor vehicles and motor vehicle parts and accessories • building material and supplies subsectors — all contributed to the growth, which was partially offset by declines in the food, beverage and tobacco, and personal and household goods subsectors.

Sales volumes grew 1.0% in October.

 

 

 

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Michelle BraniganBy Michelle Branigan

If the events of this year have shown us anything, it’s that the Canadian electricity sector is resilient. As a sector providing an essential service 24/7/365, those who work in the sector have long had that “storm mentality” and are ready for extreme weather or other crisis scenarios.

Most organizations have robust emergency plans in place, and some even have specific plans prepared for a pandemic (based on previous scares with SARS and H1N1). 

 

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Changing Scene

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Sean Bernard and Heather Jackson continue their progression through IDEAL Canada's leadership ...
Teledyne Technologies Incorporated and FLIR Systems, Inc.jointly announced that they have entered ...
What will it mean for Canada when Joe Biden officially becomes president of the United States of ...
Sonepar Canada is pleased to announce the appointment of Roger Gray as Texcan Ontario’s new Branch ...
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Halco Lighting Technologies, a lighting manufacturer with a portfolio of lighting solutions ...
Bartle & Gibson Co. Ltd., has announced a new regional partnership enabling increased access to ...
On December 10th, EFC held its first virtual Industry Awards event which was a year-end celebration ...
Rittal Systems Ltd., Canada would like to announce that Tim Rourke will be resigning as President, ...
 

 

Stephanie SmithElectricity Human Resources Canada (EHRC) has announced Stephanie Smith as the winner of its annual Leader of the Year Award. A human-centred leader in a highly technical field, Stephanie has an impressive track record of building strong relationships both inside and outside of the nuclear community, as well as creating safe and inclusive working environments.

Recently appointed as the first female President and CEO of CANDU Owners Group, Stephanie developed her career at Ontario Power Generation (OPG) where she made history throughout her career. Notably, as Plant Manager at Pickering Nuclear she was responsible for the safe operation and maintenance of 6 nuclear reactors. 

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TexcanSonepar Canada is pleased to announce the appointment of Roger Gray as Texcan Ontario’s new Branch Manager. Gray joined the company as of November 16th and has been managing the Brampton, ON branch.

Gray brings over 25 years of experience in the wire and cable distribution industry. His experience in strategic account management, familiarity of application and site limitations has earned him creditability amongst electrical contractors and OEMs alike.

 

 

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WestburneWestburne Canada has announced the appointment of Rick Di Danieli to the role of Director, Industrial Solutions effective January 4, 2021. In this role, Rick will report to me and will be responsible for strategic direction and execution within the process and services space across Canada.


"A long standing Westburne partner and friend, Rick brings a wealth of industry and leadership experience, acquired in a 34-year career with Rockwell Automation. During that time he progressed through many leadership roles across North America, most recently as Regional Director Oil & Gas for North America," said Dave Syer, Vice President, Westburne Canada.

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Peers & Profiles

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Ariane Cardinal is Director of Planning, Purchasing, and Distribution with Stelpro.   ...
Following Groupe Stelpro’s recent acquisition of floor heating system manufacturer Flextherm, Yves ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...

Yves ChabotFollowing Groupe Stelpro’s recent acquisition of floor heating system manufacturer Flextherm, Yves Chabot, President and CEO of Groupe Stelpro, agreed to answer our questions.

Given the recent acquisition, can you tell us about the key issues for your industry?

Many significant challenges exist. Over the short term, the industry must navigate the pandemic and deal with unprecedented labour scarcity. Over the medium to long term, we must position ourselves within the energy transition in a context where homes are increasingly smart and feature countless connected objects.

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