Canadian Electrical Wholesaler

Sept 13, 2021

David GordonBy David Gordon

Turtle & Hughes and Southwire are two in the electrical industry who are embracing one of the biggest trends in business — sustainability.

Over the past decade, perhaps longer, there has been increased interest, and focus, on sustainability to improve the environment. Climate change impacts everyone, regardless of why it is occurring.

On Wall Street, companies are embracing ESG (Environmental, Social and Governance) initiatives with publicly held companies openly discussing this on their earnings calls and analysts seeking information on these initiatives.

The “E” element … environmental … is driving much change within companies. While there are environmental benefits, companies are also finding that there are recruitment benefits, branding / marketing benefits, cost-savings benefits and, yes, financial benefits. The financial benefits can also be found in companies, and individuals, wanting to do business with companies that are environmentally friendly.

From a recruitment viewpoint, people want to know that their company cares about the environment and is actively seeking to reduce its carbon footprint.

It’s no longer “green for green’s sake.” It’s “green because it is the right thing to do and it is good for the business.”

Two industry leaders were recently in the news for their sustainability efforts.

Turtle & Hughes Releases ESG Report — focus on accountability

Turtle & Hughes released its 2021 ESG Report and made some bold pledges and highlighted some recent initiatives where they supported their clients.

According to the press release: “The company’s pledge to apply its nearly 100 years of innovation to greener energy systems will meet both customers’ requests and new opportunities arising from the bi-partisan Infrastructure Investment and Jobs Act now under discussion in Congress. If passed, the bill would fund efficiencies and lower-carbon outcomes in public transit, passenger and freight rail, airport, and water projects led by Turtle clients.

“If we hope to achieve U.S. goals of carbon neutral electricity by 2035 and net zero carbon emissions by 2050, we will need to transform the North American power grid to eventually become 100% renewable. Turtle is proud to meet this historic generational challenge with our engineering and technology capabilities,” said Jayne Millard, Executive Chairman of the Board.

A recent customer survey found that sustainability in Turtle’s products, service and operations was second only to service in what was most important to their partnerships.

In the ESG Report, Turtle lays out its three-pronged sustainability strategy:

• External clients: Turtle designed and built highly technical, large-scale client solutions that reduce energy consumption and costs, optimize the use and storage of renewable sources, and have enabled the company to re-engineer major infrastructure projects from New York to Los Angeles.

• Internal turtle: The company supports a hybrid workforce and enhanced operational efficiencies with consolidated office space, and consolidated two warehouses into one state-of-the-art distribution centre in New Jersey. Solar power has reduced the carbon footprint in two offices by 55% and 63%; and the company is testing electric vehicles in its GPS delivery truck fleet. Employees embrace smart packaging, bundling and waste management practices to achieve their own sustainable goals and those of their customers.

• Partner suppliers: Turtle & Hughes Integrated Supply (THIS) procures from 10,000 suppliers annually, requiring designations such as ethical and environmentally sound behaviour, and training onsite resources on health, safety and environmental standards unique to each facility. As a woman-owned and led company, Turtle provides sourcing opportunities for diverse and women-led businesses including environmental services.

Examples of customized technical solutions for utilities, manufacturing, commercial construction, medical and metropolitan clients include:

• Renewable microgrid in a Mexican desert. For an international food company, Turtle built a facility integrating solar power, three diesel generators and a megawatt-class battery energy storage system that reduced electricity use by 775,000 kilo Watts per year and improved reliability.

• Electric vehicle (EV) charging stations. In a partnership with global leader ChargePoint, Turtle is working to help them achieve their goal of 2.5 million charging spots by 2025 by developing and implementing charging stations for businesses, residential, municipalities, retail, and healthcare facilities.

• Energy-efficient transportation infrastructure. For Massachusetts’ US$8-billion five-year capital investment plan, Turtle’s product and lighting packages are used to renovate stations, modernize fare collection, and improve accessibility. Increasing ridership by 50,000 trips per day significantly reduces vehicle emissions.

• LED upgrades. For a medical technology company, Turtle upgraded 1,105 inefficient fixtures to LED with integrated occupancy sensors, saving $82,355 and lowering CO2 by 543,633 kilograms, among other greenhouse gasses.

The guiding value of the fourth-generation, family-owned business — that its employees are its most important asset — is evidenced by Turtle’s commitment to diversity, skills development through Turtle University (nearly 30,000 courses available), safety with special wellness programs to help families cope during the pandemic, and employee-guided philanthropic contributions.

“At Turtle, ‘Powering a Better Tomorrow’ is more than a tagline. We are committed to protecting our planet, acting with compassion for those in need, and providing our customers with tools and experiences so they can be their very best in work and life,” said Turtle CEO Kathleen Shanahan.

The report highlights a number of Turtle & Hughes’ ESG initiatives (and the fact that 41% of its sales are from electrical supplies). There is a section on supplier diversity and a supplier code of conduct. It will be interesting to see if Turtle & Hughes takes the initiative to the next step and integrates some of its initiatives into its supplier planning, differentiates among suppliers based upon the supplier’s ESG performance or “interactions” with Turtle. Every Turtle and Hughes supplier, manufacturer agent and competitor should read the report … as well as companies who want to emulate an industry leader.

Southwire and Wells Fargo

Southwire recently received a unique integrated working capital financing solution from Wells Fargo.

The capital structure includes a US$1 billion sustainability-linked asset-based facility. This facility, when combined with an existing supplier finance program, allows Southwire to maximize working capital flexibility.

Southwire has a goal of eliminating 100% of greenhouse gas emissions from its operations by the end of 2025.

And here’s more information on the loan and who helped Southwire put it together. According to this article, the loan “links the company’s borrowing costs directly to its progress in achieving its sustainability targets. Under the terms of the renewed facility, loan pricing and fees are adjusted based on Southwire’s progress towards eliminating or offsetting its greenhouse gas emissions.”

Here’s an article that highlights the growth of these types of loans by large companies:

But, and here’s the other part. Southwire has a US$1 billion asset-based facility. Given the profitability of copper this year (look at Encore’s financials to recognize that a wire manufacturer is making good money this year) and then you wonder, what does Southwire plan to do with all that money?

Turtle & Hughes and Southwire both show that sustainability can generate green.

David Gordon is President of Channel Marketing Group. Channel Marketing Group develops market share and growth strategies for manufacturers and distributors and develops market research. CMG’s specialty is the electrical industry. He also authors an electrical industry blog, Channel Marketing Group does not engage with clients on detailed pricing strategies, however, given that pricing is a critical element of sales, marketing and growth planning, we do get asked about the topic and can share opinions and refer to those who focus on the area as well as share anecdotes. David Gordon can be reached at 919-488-8635 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Contribute Your Product Knowledge to Develop the Industry’s Harmonized Data Model (HDM)

IDEA Harmonized Data ModelHave you heard about the industry’s Harmonized Data Model (HDM) initiative? IDEA, in partnership with NAED, is calling all product experts to get involved and be recognized by the industry. People who join the Product Expert Task Force will impact the future of the electrical distribution channel.

In the next 6 months, subject matter experts (SMEs) will be harmonizing the categorization for dozens of product categories. It’s an opportunity for industry experts to participate as a SME in the HDM initiative.




For more information Go Here.




By Rhonda Cox, Regional Sales Manager, Western Canada, EGLO Canada

It is with pleasure that EGLO Canada annouces the nomination of McKenna Agencies as our representation in the specification market as well as electrical distributor channel for the markets of Alberta, Yukon, Northwest Territories and parts of B.C.

Covering various interveners within the specification market (engineers, architechts and designers), McKenna Agencies is a privately-owned-andoperated company whose history under its current ownership dates back to 1988. 

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Sonepar CioffiRenato

Sonepar has officially signed an agreement for the acquisition of 100% of shares in CioffiRenato. Founded in 1974, CioffiRenato is a company active in the distribution of electrical material operating in the Lecce province, with its headquarters in Casarano.

In 2021, with its two branches serving all the area, the company recorded sales of around €10 million. It employs 17 associates and 2 sales representatives. Thanks to this acquisition, Sonepar, already present in Puglia with six branches, will strengthen its business in the region.



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Chris Farrah

Electrozad have recently announced the retirement of Sales Representative Chris Farrah, on July 29th, 2022. Chris began his career with Electrozad on February 20th, 1983. His first position was doing deliveries as a truck driver, then advanced to a warehouse position, then a Customer service/Counter sales representative.

Finally in 1991, Chris was promoted to the position of Sales Representative where he continued to excel and increase his relationships with customers and vendors for the remainder of his career. Chris had been a valuable member not only of Electrozad's business but of the Electrozad family too. 

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Franklin Electric


Franklin Electric Co., Inc. released its third annual Sustainability Report this month, once again providing transparency, insight and data related to the Company’s performance toward Environmental, Social and Governance (ESG) initiatives and goals. The commitment to these initiatives and goals led the Company to be named to Newsweek’s 2022 list of America’s Most Responsible Companies.

This year’s report includes several details related to product advancements, employee health and wellness programs, and manufacturing initiatives. 

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Doug Bunting

I am pleased to announce the appointment of Doug Bunting as Senior Sales Manager, Western Ontario District effective Aug 2nd, 2022. Doug will continue to report directly to me. Doug is a well-known industry veteran who has held many leadership positions over his 35 years with Westburne.

In this role, Doug will drive commercial sales activities and will help recruit, mentor, and develop our team of commercial account managers, branch staff, and project managers. He will focus on accelerating sales growth in the Western Ontario District and will play a key role in supporting vendor and customer relationships.


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It is with mixed feelings that Stanpro recently announced that Greg Parsons, Vice-President of Sales, will be retiring at the end of the year. Greg has been with Stanpro for the last 18 years as well as four years with Standard prior to joining Stanpro. Greg has been a key contributor to the success and growth Stanpro has known. He has been the face and leader of the sales force; he has built strong long-lasting relationships with customers and partners and he has been a pillar and mentor for many.

With Greg retiring, Stanpro are very pleased to announce the nomination of Adam Silverman as the National Sales Director. This nomination is effective immediately. 

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Jennifer Penton

Magic Lite is proud to announce the appointment of Jennifer (Jen) Penton to the position of National Sales Manager. Jen joins the team with a proven track record having spent the last 10 years in business development and project management with engineering consulting firm GHD.

Prior to this she earned a PhD at the University Of Western Australia. As the daughter of Magic Lite founder and CEO Tom Penton, Jen is very familiar with the company and its operations and is looking forward to bringing her passion and drive to the family company.


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AES Acquisition

RESA Power, LLC has recently announced the acquisition of Advanced Electrical Services, Ltd. Based in Alberta, Canada, Advanced Electrical Services (AES) is a NETA accredited company that has two locations in Calgary and Edmonton from which it has been providing electrical testing services since 2008 throughout Western Canada.

AES specializes in providing medium and high voltage services and products into the renewable energy, mining, commercial, utility, and oil & gas market segments in Western Canada. RESA Power was acquired by Investcorp, a leading global alternative investment firm, in December 2021 and this marks the first add-on acquisition under their ownership.

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Copper $US Dollar price per pound

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