Canadian Electrical Wholesaler

 Looking BackMost wholesalers remained closed on Saturdays throughout the summer, but Central District board members voted to open again on Saturdays in the fall. The Board agreed that distributors should be closed on the Saturday between Good Friday and Easter Monday. However, even this motion didn’t pass unanimously.

Membership policies in 1947 contrasted sharply with policies of later years. At the October Directors’ meeting a motion was proposed, seconded and passed to not recruit new members. If a non-member persisted in submitting an application despite being told of this policy, procedures were such that gaining membership was difficult and required approval by the division in which the applicant carried on business, plus final authorization and acceptance by the Board.

The question of admitting small appliance wholesalers into CEDA arose at this time. The General District had voted at a regional meeting in favour of admitting these wholesalers into CEDA, possibly as a separate division of the parent association. But the idea ran into resistance at the national level. In reviewing the issue, Director Willis pointed out that CEDA’s charter did not allow for an appliance division or for any separate, subsidiary organization. This provoked heated debate, with the matter subsequently being tabled for a year.

An indication that CEDA was maturing as an association was that the directors passed a motion instructing the secretary (association manager) to visit every member at least once a year.

Code Of Ethics — 1947

Date of issue: December 29, 1947

CEDA Incorporated — Sheet no. 7

Looking Back 21. The fact of membership in CEDA Incorporated shall not be used as a means of obtaining any advantage that would not accrue to a Distributor not being a member.

2. A Distributor shall maintain the integrity of the promise of his organization by living up to any agreement made between the Manufacturers and Distributors on the one hand, and the Distributors and the Retail Dealers, etc., on the other, such agreements having been entered into by the Board of Directors of CEDA Incorporated.

3. The Distributor shall not establish or maintain any repair service department which may in any way seem to be in competition with a retail trade repair service unit or organization. This shall not apply on units manufactured by the parent or affiliated organization of a Distributor.

4. A Distributor shall at all times maintain the ethics of business when dealing with other Distributors and shall not employ or arrange to employ an employee of another Distributor without first advising the employer of his intentions.

5. That this Association approves the selling of an account; as an “Industrial” account, only where there is a regularly employed, full time electrician or staff.

6. It shall not be considered ethical for a member of CEDA to sell goods, for resale, on a preferred or courtesy discount, (other than regular schedule) to any other than another member of CEDA, or a regularly recognized distributor of the goods in question.



OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

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A confirmation: the winds of change are now howling.

Several years ago, in a workshop at Electro-Federation Canada’s annual conference, a roundtable session described and debated the numerous disruptive technologies that are forcing us to think differently.

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Looking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

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Changing Scene

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Effective January 1, 2019, Ramy Yousif assumes the position of Rexel Atlantic’s General Manager.
This past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion.
Electro-Federation Canada’s Marketing Awards program recognizes member organizations that ...
On October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This ...
AD, the contractor and industrial products wholesale buying/marketing group, reports a 10% increase ...
Standard’s Mississauga Sales office has moved to a new location and is now fully operational. In ...
This practical guide to product selection and installation for cable tray systems was designed for ...
Excellence in Manufacturing Consortium (EMC), a not-for-profit organization and Canada’s largest ...
Heather and Elaine Gerrie, co-presidents of Gerrie Electric, are this year’s winners of the ...
Tony’s energy and commitment to Westburne has enabled him to grow in a new leadership role in our ...

Peers & Profiles

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On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...

Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

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Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

Looking Back

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The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

DIgitalDigitalization is set to take a strong hold of all business models, transforming how companies access, monitor, engage with and service customers. Today’s customers are not passive consumers; they rely on real-time digital access to information to make purchasing decisions. Businesses must consider how to apply digital technologies and digitized data to connect with customers to help reshape their paths to purchase. This digital lens provides improvements to business functions, operations and overall processes by creating stronger insight and knowledge so businesses can take action.

The path towards digitalization has put the electrical supply channel at an important crossroad: the entire electrical value chain (suppliers, manufacturers, distributors, customers) will need to strongly consider how to move from a traditional model that has served the market well for decades, towards a new model that is connected, smart and highly efficient. But how does the industry evolve from a traditional model to an integrated ecosystem?

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EFC 2018 Scholarship Program

This year Electro-Federation Canada (EFC) will award $156,250 across 62 scholarships supported by manufacturers, distributors and associations.

The annual EFC Scholarship Program reflects an industry that understands its responsibility to attract future talent. In the face of technological, demographic, and socio-economic evolution, the employment landscape is in constant transformation resulting in substantial challenges for companies as they work to define and redefine their recruitment practices. Furthermore, as competition for the brightest and the best of the next generation of business leaders intensifies, it’s more important than ever to engage young people. 



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