Canadian Electrical Wholesaler

Dec 22, 2020

EIN 39 CS AEA 400By Blake Marchand

“It was amazing,” Alberta Electrical Alliance CEO Tara Ternes said of their first Virtual Electrical Learning Expo. “It was a built from scratch platform, based on our 26-years of experience doing the Expo,” so it certainly didn’t go without its challenges. “Going forward it will be much easier,” she said, adding that they learned a lot in the process of putting together and putting on the event virtually with Ivy Design, a marketing firm based out of Calgary, Alberta.

“The bonus with working with them is he (Cole Maruk of Ivy Design) was in the industry,” noted Ternes, “they went above and beyond the call of duty, being that this was the first Virtual event of this type for both of us.”

The exhibitors had to adapt to the online approach, obviously being in front of people is where they excel but the online equivalent is their only option at this point. Particularly when it comes to engaging new clients.

“It's uncharted territory for them,” commented Ternes. “It’s been a learning experience, but I think it was positive in many ways.”

“So far what we’ve been hearing (from the AEA exhibitors) is there hasn’t been any other opportunity for them to gain new customers, and to put their new products and technologies in front of new customers.”

From the attendee perspective it gave them a chance to ‘ask the experts’. Something that many people will have missed out on during the pandemic, “The exhibitors got a lot of great questions and engagement from customers that were truly interested in their products.”

For the learning portion, they were able to offer a diverse range of programing that spoke to the realities of the current industry landscape. They have a diverse membership throughout the province, so it was important to cover a wide range to topics.

Neil Thornton, President of The Thornton Group of Companies presented on the new reality of sales. Todd Hursh, VP and Chief Economist, ATB Financial discussed Alberta’s evolving economy in a COVID world. “He didn’t mince words, because it is what is,” she said, and “Alberta is known for its entrepreneurial spirit.”

Ben Rajewski of Williams Engineering Canada gave an interesting presentation on UV-C lighting and its applications, “it’s certainly speaks to the diversity and innovative technology of our industry,” Ternes commented, as Rajewski discussed, once the technologies can be certified by regulators, UV-C lighting will have a major impact on how buildings are designed and the lighting strategies that are deployed.

Dave Hiemstra, Controls Group Manager with Optics Lighting presented on budget friendly lighting controls, taking into consideration that budgets may be tight with the current economic climate. “People are struggling, how does the contractor give their customers a design that’s not going to kill their budget?” While at the same time not handcuffing clients down the road.

Clarence Cormier, Provincial Electrical Administrator, Standards Development & Support, Alberta Municipal Affairs put on an overview presentation on changes to 2021 Canadian Electrical Code on both days of the Expo, as well. The seminars also touched on solar, EVs, and a carbon neutral development in Edmonton.

Nicholas Gall Director Distributed Energy Resources - Canadian Renewable Energy Association put on a presentation discussing the Solar PV and Energy Storage landscape. “Solar is huge in Alberta, we have solar farms popping up everywhere,” said Ternes. While Havandeep Rai, eMobility Engineering Specialist with Siemens Canada presented on the impact of electrical fleets on the industry.

Cimir Bains with the City of Edmonton discussed how Edmonton is transforming 536 acres of land into a highly sustainable community, “Blatchford will be home to up to 30,000 Edmontonians living, working, and learning in a neighbourhood that uses 100% renewable energy, is carbon neutral, significantly reduces its ecological footprint and empowers residents to pursue a range of sustainable lifestyle choices.”

“I was concerned about having such a jam packed two days, but I think it was good in that people took those two days and set them aside because there were excellent, timely presentations made for, and spoken to Albertans.” 

“It’s our job as the Alberta Electrical Alliance to provide this, we’re a vehicle for information to get these topics and give them to our members. We really wanted to focus on providing An Electrical Learning EXPO that would apply to a number of different areas throughout the entire province of Alberta," because, ultimately, “That’s the whole point of why we’re around and why we do this Expo, it’s for our exhibitors and it’s for our members, so we have to make both sides of the fence happy. It definitely checked the boxes.”

Ternes said the event stacked up well against their traditional in-person Electrical Learning Expo, and given our current realities, it was the next best option.

“It’s the first time we did it, so there’s things behind the scenes that we know we can do better, but I think for the first virtual event, a product from scratch, it was pretty awesome!”

It really put an emphasis on the quality of interaction between attendees and exhibitors. Being virtual, attendees had a chance to review product materials, brochures, videos, whitepapers etc. on their own time, so that when they did engage with exhibitors, it was a meaningful engagement.

As for 2021, the AEA will use this experience to inform future events. There is still some uncertainty as to the format for the next Electrical Learning Expo, whether it can happen in-person or not. But factoring in a virtual component will certainly be a consideration either way, given the success of this year’s event.

Ternes said if they can do the event in-person in 2021 they will, but there is a good chance that won’t be possible. Although, they may be able to put on some of their smaller, social events in-person.

As successful as the event turned out, Ternes said, “An in-person tradeshow is way easier!”

www.albertaelectricalalliance.com

Carolina GalloAmong the recipients of the 2021 Clean50 Awards announced last month is Carolina Gallo, Vice President Government and Institutional Relations Canada, for Hitachi ABB Power Grids Canada. CEW reached out to Gallo, about the experience. But first, a little about the Clean50 Awards.

These annual awards recognize Canadian leaders in sustainability for their contributions over the prior two years. Created by Delta Management, Canada’s leading sustainability, ESG and clean tech focused search firm, the awards recognize remarkable and inspiring leaders and try to connect these leaders in order to bridge those gaps...

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RittalIt is April 1, 1961, when an international success story begins in a small weaving mill in central Hesse — the standardization of enclosures. Rudolf Loh founds the Rittal company and changes the industry with one idea. The standard enclosure is used in millions of product solutions in over 90% of all industries worldwide. Rittal is the innovation and world market leader for enclosure technology and IT infrastructure.

10,000 employees worldwide work on new innovations, industry solutions and business models. A small steel manufacturing company has become a global digital enterprise. 

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David GordonBy David Gordon

Electrical distributors are at a unique moment in time where they have an opportunity to leverage technology to utilize the data it can unleash to accelerate profitability and sales cost-effectively.

Being in an information age is only beneficial if the information is utilized. Enhanced sales models, sales opportunities and servicing systems are combining to help differentiate distributors. Aside from a distribution divide being created by digital and supplier selection, analytics can either widen or tighten the divide.

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GDP - January 2021Real gross domestic product (GDP) rose 0.7% in January, following 0.1% growth in December. This ninth consecutive monthly increase continued to offset the steepest drops on record in Canadian economic activity observed in March and April 2020. However, total economic activity was about 3% below the February level before the COVID-19 pandemic.

Both goods-producing (+1.5%) and services-producing (+0.4%) industries were up in January as the 20 industrial sectors were nearly evenly split between expansions and contractions.

 

 

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Swati Vora-PatelBy Swati Vora-Patel

April has been a flagship month for new milestones: it has been one full year since many of us began working from home; Zoom and other such virtual platforms have been in play for a year to keep us connected – and the reliance on digital systems has heightened over the past year to populate the influx of online catalogues and eCommerce sites.

April also marks one year since I took over the reins of EFC’s Supply Chain Network to support the electrical industry’s digital transformation journey. 

 

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Changing Scene

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It is with great emotion that after 40 years of combined service and leadership of Ideal Supply, ...
Managing change requires a set of soft skills that enables you to harness a growth mindset and the ...
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Introducing Eaton’s Pow-R-Line CS switchboard, the most compact, expandable, service entrance ...
OmniCable was recently honored as a recipient of a Belden Value Award (Americas - North America, ...
adorne® Furniture Power Centers are now available with USB Charging.      
Chief PAC526 Series Wall Boxes are now available through Wiremold. Contractors have been frequently ...
Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible ...
 

 

Wayne Long and Jim BenderIdeal Supply is proud to announce that as of January 1, 2021 they have appointed a new Sales Manager for both the Electrical and Industrial divisions.

Wayne Long (left) will serve as thier Electrical Division Sales Manager. Wayne spent 11 years with Ideal Supply in the early years of his career, and was with Benshaw Canada for 20 years in senior sales management roles in Canada and the USA before re-joining Ideal in 2017, as thier Industrial Division Sales Manager. Long is a seasoned executive and has a proven track record of building strong relationships with customers and suppliers, and as a coach to sales teams to grow businesses.

 

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OmnicableOmni Cable located in Brampton, ON, is proud to announce it received IMARK’s 2020 Order of the Golden Maple Leaf Award in its first year eligible for the award.

The Order of the Golden Maple Leaf Award is an annual award that is presented to all IMARK suppliers who meet the set requirements, including supporting members and participating in IMARK Canada’s marketing programs.

 

 

 

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POW-R-Line CS Switchboards by EatonThe Solution to Your Switchboard Needs Now and for the Future.

Introducing Eaton’s Pow-R-Line CS switchboard, the most compact, expandable, service entrance and distribution solution in Canada. This versatile design allows for top or bottom service entrance cables, and expansion sections to the main structure to suit any design requirement.

Eaton’s Pow-R-Line CS switchboard provides a space-saving design advantage with a smaller footprint than any comparable switchboard in the market.

 

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LitelineLiteline has announced they will be establishing a Western Canada Regional Office and Distribution Center. Currently under construction in Langley, British Columbia, the new facility will service British Columbia to Saskatchewan in Canada, as well as the Pacific Northwest and California in the United States.

"As we lightly refer to the facility as “BC/DC”, the new operation will relieve some load for our 160,000 sq ft HQ in Richmond Hill, Ontario, and our other distribution points in Montreal, QC, and Dallas, TX," said the company via press release. 

 

 

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Eaton AR AppAdd or remove switchboard structures according to your construction needs, such as the main incoming with or without Canadian metering requirements, distribution loads, and submain sections. Verify your assembly footprint with thermal magnetic devices such as breakers and fusible switches (with or without meter sockets). Check for clearances and cable landing locations.

No need to guess what configuration will best suit your needs or wonder how the Pow-R-Line CS switchboard will fit in your location.

 

 

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Peers & Profiles

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“The ongoing integration of Rexel Utility into our Canadian business platforms has underscored our ...
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As of February 2021, Martin Stephenson is the new President and CEO of Signify Canada. Given that ...
This past December Jennifer Green was honoured with Canada’s Most Powerful Women Top 100 Award for ...
Rob Dewar is President of AD Canada as of this past January, when AD announced it had made the ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...

 

Marcos SimardBy Line Goyette

Marcos Simard was recently appointed Managing Director of WESCO and Anixter EES Montréal (Electrical & Electronic Solutions). This young manager, a graduate of the University of Quebec in Trois-Rivières with a degree in business administration and holder of a post-graduate degree from Laval University in Information Technology Management, does not seem destined for a career without unexpected shifts.

Marcos has been with WESCO since 2015. We remember that in 2020, WESCO proposed a merger with Anixter...

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