Canadian Electrical Wholesaler

Oct 14, 2020

Gurvinder ChopraBy Gurvinder Chopra

In business, developing strategic partnerships helps to not only meet but also exceed the expectations of our customers — in the case of Electro-Federation Canada (EFC), our members. As the electrical industry evolves, members require supportive initiatives for their organization to remain competitive. As EFC’s VP of Standards and Regulations, supporting our manufacturer and distributor members in the business section committees to collaborate on issues of common interest, including matters related to codes and standards, is at the forefront of my responsibility.

With the global pandemic taking effect earlier this year, rapid transformations are occurring. This unprecedented time has also brought on the opportunity for uniting people, expertise, industries, governments, and countries in the pursuit of common goals to overcome this crisis and be better than we were prior to COVID-19. Collectively having a vested interest in supporting businesses by strategically partnering to reduce barriers, challenge sustainability, and above all, safety will be pivotal.

As the electrical industry in Canada continues to undertake numerous technological developments, EFC values the importance of fostering strategic partnerships with stakeholders who play a critical role in supporting the industry’s health and longevity. Whether advocacy is required for government to recognize ground-breaking lighting technologies that sanitize surfaces (UVC lighting) or if it is to ensure that CE Code Part 1 is adopted across all jurisdictions, EFC has established collaborations with organizations that develop and support a wide range of codes, standards and regulations important to our industry.

There is also the issue of sub-standard products entering the country, either through sales from unregulated on-line channels or through unrecognized channels. Counterfeit and substandard products have a significant impact on businesses and pose severe safety concerns to the public, which keeps even regulators up at night.

EFC takes pride investing with organizations who focus on safety and safe products, and help protect, empower and further strengthen the competitiveness of Canada’s electrical industry. This year alone and with the impacts of the pandemic in place, joining forces with these like-minded organizations to support our members has never been more vital. Through these partnerships, we strive to achieve a) advocacy, b) knowledge and safety, and c) awareness and engagement.

To name a few, EFC has proudly partnered with the following organizations to help advance standardization strategies and provide increased membership support.

Standards development organizations

CIO SC: Through this partnership, EFC and CIOSC will support the advancement of the electro-technical sector’s transition to Industry 4.0 and Cybersecurity by collaborating on the following key areas: a) Identifying gaps in digitization processes and standards; b) Sharing information on cybersecurity issues; c) Designing and implementing a standardization strategy.

CSA Group and UL (Underwriters Laboratories): These partnerships have provided members a collaborative voice for representation at the technical committees. As the two largest standards development organizations in North America, CSA Group & UL understands the recognized benchmark that standards set, opening international doors for those products. CSA Group has been a life-long EFC partner offering members access to the most relevant Codes and Standards information, solutions, and professional development opportunities.

Canadian accreditation bodies

Standards Council of Canada: This partnership with the prestigious SCC, provides an important path for industry involvement in national and international standardization activities, to promote the development of new technologies, support trade and develop access to emerging markets.

CACES (Canadian Advisory Council of Electrical Safety): This is an esteemed body, consisting of all the Canadian electrical regulators, certification bodies and Health Canada, and has included EFC on two key task groups in which a) EFC will be assisting in finding solutions for the issues related to online sales, which has been affecting both, our manufacturing and distributor members, and b) EFC will be leading the efforts to come out with one effective date for every electrical standard that is developed or revised with the help of certification bodies, relevant SDO, sub-committee, regulators and other interested parties like consumers, contractors, etc.

Certification bodies: apart from CSA and UL, which also offer testing and certification bodies, EFC members have been supported by our collaboration with TUV:SUD; now QPS Evaluation Services has also joined EFC as a member to support the industry through EFC.

With these partnerships in place, it is strongly encouraged for our manufacturers and distributors members to evaluate their employee participation within their business and technical sectors. As a growing number of members are set to retire from the electrical industry within the next 10 years,* investing in the next generation of professionals has never been more important. Members who are not contributing to the decisions being made at the table will have to comply to standards or regulations made for them by their competitors or other parties present at the table.

Take advantage of the partnerships EFC has formed for the success of your organization. View the full list of EFC partnerships, click here

Discover the workplace development programs available through EFC’s various partnerships here

Gurvinder Chopra is VP, Standards & Regulations for Electro-Federation Canada.

* Electro-Federation Canada’s Membership Profile 2019

David Gordon New 400Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value I am receiving.”

And the term “value” is intriguing as it infers that you understand
• the value that you bring
• the value that your product / service brings
• the competitive landscape (which also includes alternatives and inertia)

But I digress. 

Read More



COVID ULConsumer UVC germicidal devices are entering the market rapidly because of an increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe?

UVC radiation (the most energetic in the UV spectrum; 180nm to 280 nm) is proven to have sanitizing and germicidal effects, and first proof of effectiveness against SARS-CoV-2 is emerging. Like many high energy devices, however, there are risks due to UVC exposure. For example, UVC over-exposure can cause damage to the eyes and skin, based on wavelength, intensity, proximity to the source, and time of exposure.

Read More


Investment In Building Construction - July 2020Total investment in building construction increased 1.8% to $15.1 billion in July. Residential sector investment increased 4.9% to $9.9 billion, while non-residential investment decreased 3.7% to $5.3 billion.

Construction activity has rebounded in the last few months, with investment in building construction remaining slightly lower than February 2020 levels, before COVID-19 construction restrictions were first put in place. On a constant dollar basis (2012=100), investment in building construction increased 2.0% to $12.4 billion.

Read More



Swati Vora-PatelBy Swati Vora-Patel

Personal protective equipment. We understand how important PPE is keeping us safe during this pandemic. While we continue to do our part to protect ourselves and those around us, counterfeit PPE is on the rise and has found its way into the supply chain: fraudulent COVID-19 testing kits, N95 masks, respirators, and even fake vaccines, which all pose a significant threat to the health and safety of unsuspecting global citizens.

Counterfeit activity and intellectual property crimes remain a growing issue in Canada and around the world. 

Read More


Changing Scene

  • Prev
What better way to celebrate the 25th Anniversary of Rittal System Ltd. in Canada than to be ...
Electro-Federation Canada (EFC) is pleased to announce the 7th Annual 2020 Marketing Awards Program ...
Leviton announced that Jean Belhumeur, president and chief of operations of Leviton Canada, will ...
Ouellet Canada is proud to announce the acquisition of Britech, a manufacturer and supplier of ...
Recently Tim MacDonald, President of Ideal Supply announced the appointment of Mike Smith to the ...
Liteline Corporation has announced the addition of Martin Parilak to their Canadian Regional Sales ...
The Task Force for a Resilient Recovery recommends five bold actions to help Canada “build ...
Late April 2020 ECM Industries acquired ILSCO. Since that time, they have been integrating the two ...
Since 1993, E.B. Horsman & Son(EBH) has been a proud supporter of BC Children’s Hospital ...
Southwire has aquired Construction Electrical Products (CEP) of Livermore, CA. Serving the ...


Martin Parilak  Liteline Corporation has announced the addition of Martin Parilak to their Canadian Regional Sales Team.

"Martin brings over 20 years of well respected electrical industry knowledge and experience to Liteline. Through his time spent in successful and progressive roles, as both a distributor and agent, Martin's experience will greatly compliment Liteline's growing product lines and will be of benefit to our agent network and customers of Western Canada," said National Sales Manager, Steve McMullen.



Read More


New Project 1Ouellet Canada is proud to announce the acquisition of Britech, a manufacturer and supplier of electric radiant heating systems in Canada.

Britech specializes in heating cables (floor, concrete and snow melting), electric thermal storage heating and self-regulating heating cables (roof and gutter de-icing).

"With this acquisition, we are demonstrating our commitment to growing and consolidating our relationship with our current customer base. It also allows us to continue offering quality products, innovative product design and industry-leading brands," said Louis Beaulieu, General Manager with Ouellet Canada.

Read More



Canadian College Task ForcesThe Task Force for a Resilient Recovery recommends five bold actions to help Canada “build back better” after the COVID-19 pandemic. Colleges can take the lead, to help meet the skills gap, and support communities transition to the low carbon economy.

What are the goals for the coalition? Rapidly implement and scale new curriculum and research initiatives relevant to a resilient recovery. Champion resilient recovery projects in line with the recommendations of the Task Force for a Resilient Recovery...


Read More





EBH DonationsSince 1993, E.B. Horsman & Son(EBH) has been a proud supporter of BC Children’s Hospital Foundation (BCCHF), helping provide the bestcare for children across British Columbia.

In EBH’s 120th Anniversary year, their employees,suppliers, and customers worked together to doubletheir annual fundraising efforts and donated over $100,000 to BCCHF. This significantly contributed to EBH reaching its cumulative donation of $1 million dollars!




Read More


Nathan SalmonNathan Salmon has been appointed General Manager, Rexel Atlantic. Nathan joined Rexel in 2016 and brought along over a decade of related distribution, management and supply chain experience. 

At first, he was responsible for the Dartmouth and Halifax locations where he was able to bring about significant growth and stability. In 2019, Nathan was promoted to a Regional Manager role leading and overseeing the Nova Scotia and Newfoundland branches. 


Read More


Peers & Profiles

  • Prev
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Tim King, Southwire Canada’s new President and first Canadian to assume the role, has taken the ...
Bogdan Botoi is Division Manager for Automation and Control with E.B. Horsman out of British ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...

CEW 18 PP TimKing 400By Line Goyette

Tim King, Southwire Canada’s new President and first Canadian to assume the role, has taken the helm in the midst of the midst of the COVID-19 health crisis.

Previously, Tim served as Southwire Canada’s Director of Finance, HR and Administration. He has a background in economics and finance from Wilfred Laurier University. As a student, he was convinced that having a solid understanding of finance and economics would be an essential foundation to build his professional future. Over the course of his career, he purposefully acquired a broad range of skills, experience and knowledge to succeed in his new role.

Read More



Will Green and Matt ClearyIn July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary (pictured on the left) would be retiring after 40 years with the company, and Will Green (pictured on the right) was appointed as his successor. CEW sat down with the colleagues and friends over the phone to discuss their relationship, the transition as well as gain insight into their views on the industry.

Cleary joined the company in 1981 as a sales engineer, working his way through various roles of increasing responsibility. Green, who previously served as Vice President, U.S. Channel Operations and U.S. Sales, North American Sales, has been through a number of customer-facing roles...

Read More



Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2020 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil