Canadian Electrical Wholesaler

July 14, 2020

David GordonBy David Gordon

Zoom is now the generic term for webinars. The Kleenex of webinars. Teams may rival based on usage, but from a lexicon viewpoint it is now Zoom, perhaps because of the media and stock market mentions?

Whether you use Zoom, Teams, WebEx, Go-To-Meeting, Google Hangout or the umpteen more of these services, the end result is either another webinar or a meeting. Facetime and Google Duo are more “peer to peer” communication vehicles, although they can have multiple people.

Don’t get me wrong, they have been a saviour over the past 100 days and will be an essential business communication tool moving forward.

The challenge, according to some, is over-usage.

You hear of people saying, “I was on Zoom all day long” or “Another Zoom training session.”

With economies reopening and distributors back in their offices / branches and needing to be serviced by their manufacturer reps, a comment we’ve heard is, “I need to spend less time in training sessions.”

One executive shared, “My staff could be in 20-30 of these meetings a week!”

Training is great, and much of it has been needed for a long time. The challenge is much has been compressed into the past 60 days.

Product marketing/marketing departments have now had more time to develop the PowerPoint presentations to conduct 30-minute to one hour meetings and suspect (or expect) that others have the time, and interest, to learn about that product at a specific time.

Sign-ups have been good, attendance decent. But are you getting the attention?

Everyone wants video so they can “see” the participants. But how many participants are multi-tasking because “they need to get work done”?

The goal of the training is imparting product knowledge (and much of the training is very good). However, the key to training is remembrance… so that salespeople/distributors remember the product for some time in the future… when the customer has a need! Which then begs the question of how is the education being reinforced?

Further, with so much training, how is your training memorable?

We’ve seen some companies launching eLearning tools, or curricula, where they are providing rewards for attending, rewards for completing a short quiz at the completion of a session or allowing points to be accumulated for attending multiple sessions.

And others are using video “snippets” with technical staff to add depth to the training. Manufacturer reps are developing short videos to focus on specific SKUs from their suppliers — adding their personality to the video and hence branding the rep and the supplier in the market (where to buy and what to buy). More rep marketing creativity is being exhibited during COVID-19.

But with companies back at work and becoming busier, can the pace of training continue? Consider how it could be refined to integrate target account selling.

Zoom, and Teams, will become integral components for customer service as well as supply chain discussions. Regional managers will use with their reps and distributors for reviews resulting in travel cost savings manufacturers and time savings for distributors and reps. In fact, in our last COVID study, when asked about manufacturer visitation, a number of distributors prefer virtual meetings with established suppliers. Reason — more productive.

The key with these tools is that they are tools. The content, and “how” it communicated, is the key. Moving forward, manufacturers and distributors will need to develop a cadence as well as communicate the benefit of their training meetings to drive attendance.

It isn’t a case of Zooming out, it’s zooming in on the audience benefit and maximizing your ROI and giving your audience a high ROI.

The key is “is your audience zoomed in to your message?”

How many “Zoom” meetings have you had this week? How many “Zoom” training sessions have you been invited to / attended?

What is the most memorable “Zoom” training session you’ve participated in?

David Gordon is President of Channel Marketing Group. Channel Marketing Group develops market share and growth strategies for manufacturers and distributors and develops market research. CMG’s specialty is the electrical industry. He also authors an electrical industry blog, www.electricaltrends.com. He can be reached at 919-488-8635 or This email address is being protected from spambots. You need JavaScript enabled to view it..

In-House or Managed EDI: How to Determine the Right Fit for Your Business

IDEA  EDIElectronic data interchange (EDI) is the most commonly used B2B eCommerce technology. Based on standards, this computer-to-computer exchange of business documents between trading partners increases efficiency while cutting costs by simplifying processes across the entire supply chain.

More documents are shared and processed in less time with greater accuracy, accelerating business cycles by up to 61% and reducing the number of transactions with errors by 30–40%.

For more information Go Here.


 

 

 

CEW-31-UNEnvironment-WorldAccreditation-400.jpgClimate change poses very real risks to people and the environment. Extreme weather events like the destructive storm we just saw in Ottawa that left thousands without electricity for days, and damaged homes and critical infrastructure, are a stark reminder that we must take action, now.

Countries around the world agree – achieving a more sustainable future is a top priority. Commitments like the UN’s Sustainable Development Goals (SDGs), the landmark Paris Agreement and the ISO London Declaration, bring nations into a common cause to undertake the ambitious efforts it takes to tackle one of our time’s most critical challenges.

Read More


 

Selling ServicesBy David Gordon, President, Channel Marketing Group

As every distributor knows, there is a labor and driver crisis in every market. It affects hiring warehouse staff as well as drivers. Today’s competition for labor is further exacerbated by competitive environments that can pay $20 / hour plus benefits (aka Amazon and others.) Further, within the electrical industry, many electrical contractors are faced with their own staffing challenges.

Industries have talked about fee-based services and many industry leaders are seizing upon the opportunity to diversify their income stream, improve profitability AND add a valuable service to their customers.

Read More


 

Eplan Elements CollaborationWhy Use Elements Collaboration

Elements Collaboration represents a new alternative to conventional Project Data Management softwares. It is is a low cost and effective alternative to your dedicated PDM. Here's why:

EPLAN is built from the ground up with features you value in a Project Data Management software. As such, it is faster and can be better integrated to your workflow. This means that you can potentially save on the cost of an additional software without sacrificing productivity.

 

Read More


 

BirdRecently, Bird Construction Inc. was pleased to announce that it has been selected to lead the design and construction of a state-of-the-art, net-zero plant protein processing facility for Phyto Organix Foods Inc. in Strathmore, Alberta. The value of the progressive design-build contract is approximately $125 million.

Bird will lead the design and construction of the facility and the 3D connectivity to the processing equipment. The 100,000 square foot facility will be the first net-zero plant protein processing facility in North America, employing industry-leading technology solutions to recycle and reuse water, leverage low emission energy sources, and reduce overall energy consumption. 

Read More


 

 

Statistics CanadaReal gross domestic product rose 1.1% in February, the largest monthly growth rate since March 2021. Inflationary pressure remained in April 2022, when the Canadian Consumer Price Index (CPI) rose 6.8% year over year, a slight increase from March 2022 (+6.7%).

After surging by nearly 340,000 in February, employment rose by an additional 73,000 in March as Omicron-related restrictions eased, and was little changed in April. After reaching a record low of 5.3% in March, the unemployment rate edged down 0.1 percentage points to 5.2% in April.

 

Read More


 

Become a Wiser Approved Installer

SchneiderGet access to exclusive benefits, product discounts and resources that will help you drive more business, and lower energy bills for your clients.

 

 

Read More


Changing Scene

  • Prev
As part of its ongoing modernization efforts, Southwire has announced the installation of new ...
Supporting its long-term modernization strategy and building on its goal to remain generationally ...
Franklin Empire Inc., the largest independently owned electrical distributor in Canada, and MONTONI ...
Franklin Electric Co., Inc. is pleased to welcome Kyle Carron to its Industrial & Engineered ...
Adding continued investment in Canada to its core foundation of innovative Design, installation ...
AD and Torbsa Limited are announcing an agreement to merge the two groups. The ...
AimLite is proud to announce that its Products Warranty has been awarded certification by the ...
Industry Data Exchange Association, Inc. (IDEA) is acquiring the award-winning data management ...
S&C Electric Company recently announced Anders Hultberg as its new president of S&C ...
43 years ago, Steve Silverstein bought a table saw and a delivery van and began a revolution in the ...
 

 

AD and TORBSAAD and Torbsa Limited are announcing an agreement to merge the two groups. The merger is expected to close July 1, 2022. Established in Ontario in 1966, Torbsa is a shareholder-owned group made up of twenty-seven independent building supplies distributors, with 48 locations across Canada.

Rob Dewar, president of AD Canada, discussed how Torbsa's strong leadership and financial success made the buying group an ideal match for AD. Rob Dewar, president of AD Canada, discussed how Torbsa's strong leadership and financial success made the buying group an ideal match for AD.

 

Read More


 

IDEAThe Industry Data Exchange Association, Inc. (IDEA), in collaboration with the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED), announces the launch of the Harmonized Data Model (HDM) Advisory Council.

The Harmonized Data Model (HDM) initiative is defining a unified data model in IDEA Connector that enables manufacturers to easily syndicate to multiple formats and empowers distributors’ eCommerce experiences with more consistent, normalized product data.

 

Read More


 

 

AimliteAimLite is proud to announce that its Products Warranty has been awarded certification by the National Lighting Bureau’s (NLB) Trusted Warranty Program. The NLB Trusted Warranty Program recognizes excellence in lighting companies that meet objective quality standards and practices regarding their warranty administration.

In order to obtain that certification, AimLite was assessed based on five criteria: formal warranty process, warranty language, length of business/warranty insurance, technical evaluation, and claims review evaluation. By complying with the five evaluation criteria, AimLite clearly demonstrates its commitment to providing quality products and services to its customers.

Read More


 

EIN FE LEED 400

Franklin Empire Inc., the largest independently owned electrical distributor in Canada, and MONTONI are excited to launch the construction of the company’s new headquarters designed to support future growth. This family-owned 4th generation company is also celebrating its 80th anniversary this year. In summer 2023, Franklin Empire employees will move into their new facility of nearly 190,000-square-feet, conveniently located along Autoroute 40 at the junction of Autoroute 13 in Saint-Laurent and close to the Ericsson and VSL campuses developed by MONTONI. The building, which will be targeting a LEED certification, will triple the firm’s warehouse space and double its office area, while improving the customer experience and providing employees with a work environment adapted to the new reality of today’s job market.

Read More


 


S&C Electric CompanyS&C Electric Company recently announced Anders Hultberg as its new president of S&C Electric Canada Ltd. Hultberg will assume his new role as the existing president, Angelo Gravina, transitions into retirement.

Hultberg’s vast industry experience includes developing and executing strategies and aligning complex operations to achieve sustainable business growth. Before joining S&C, Hultberg was the senior vice president and managing director of the high-voltage business for North America at Hitachi Energy (formerly ABB Power Grids). Hultberg’s 27-year career with ABB provided him with a variety of operational experience in production, operation, marketing, sales, and R&D. He also held numerous ABB leadership roles across the world, including the past nine years in Canada.

Read More


 

Peers & Profiles

  • Prev
  The Sonepar Ontario Region is proud to announce the relocation of their SESCO Central ...
Charlie Harte is the Canadian President & CEO for LEDVANCE LLC, as well as holding the role of ...
 This past July, Kerith Richards, who has worked for Service Wire Company for the last seven ...
Illumisoft Lighting is an innovative company headquartered in Ottawa that focuses on suspended ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...

 

 

Larry SternThe Industry Data Exchange Association, Inc. (IDEA), the electrical industry-endorsed technology service provider and eBusiness standards body, announces its 2022 Board of Directors. Larry Stern, President of Standard Electric Supply, is the IDEA Board Chair for the coming year.

“Larry’s experience and strong leadership are a driving force to tackle industry challenges and pursue IDEA’s roadmap. Today, with the increasing complexity and the increasing volume of data that needs to be exchanged, IDEA is focused on our mission to facilitate the exchange of complete, high-quality transactional and eCommerce product content and serve as the standards body for the electrical industry.” said David Oldfather, President and CEO of IDEA.

Read More


 

Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2022 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil