Canadian Electrical Wholesaler

October 17, 2019  

Carol McGloganBy Line Goyette

With Industry 4.0 on our doorstep, we are facing significant technological and resource changes, some of which question our industry’s core values. Artificial intelligence, the Internet of Things, digitization, transport electrification, diversity and inclusion are among the inescapable changes that will affect our industry head on, both in its best practices and its business models. We have several advantages to help us deal with the changes, including an unwavering advocate for our industry: Carol McGlogan. She is the first woman to hold the position of Electro-Federation Canada’s (EFC) President and CEO. Her confidence in the future of our industry and our market’s ability to meet these challenges never wavers. 

I often meet Carol at industry events, but this conversation takes place in EFC’s new offices in Toronto. The new premises feature an inviting, open space with several meeting rooms and casual spaces to promote collaboration and to provide an engaging facility for member meetings. Carol points out that every aspect of lighting is showcased in these rooms, profiling the latest in lighting technology to reflect the innovation that our industry leads. The lighting systems have been donated by members and demonstrate the impact our industry has on sustainability and worker productivity. These are the remarks of a marketing professional who has had a long, successful career with lighting manufacturers. In fact, it was in this segment of the industry that her career began. 

“Out of university, I saw a posting for a marketing assistant. The job description was appealing, and still sounded good after the interview. I then went for an interview with the company president. While the job still sounded appealing, I wasn’t sure I could get along with him. This president ended up being my mentor and taught me a lot. He had a tremendous work ethic, and I am where I am today because of him. I was 20 something when I joined, and he took a risk in hiring me. I was lucky to be with leaders who were open and ahead of their time.”
Carol had no background in the industry. The first challenges she encountered remain fresh in her mind, and the lessons she learned still serve her today. “My greatest challenges were to learn the marketplace, establish relationships, and understand the drivers. I spent time developing my career and expanding my network. I eventually spent 32 years between Canlyte and Philips, now Signify, and had so many positive experiences. The companies invested in training, promoted me within the organizations and encouraged me to participate on industry committees.”

One of the first committees Carol participated in was EFC’s Supply & Distribution Council. “Being part of EFC helped me tremendously. My career would not have been the same without it. I developed a strong network, learned from other industry professionals, and gained visibility into the full electrical market.” Carol spent 10 years volunteering at EFC, later chairing the Supply & Distribution Council and was eventually Chair of EFC’s board.

Carol’s career included positions in marketing, channel management and sales management. Then the opportunity at EFC arose. “I was happy where I was — by nature I am very loyal — but three or four people tapped me on the shoulder. By this point I already had a lot of EFC experience. It was a big decision, so I talked it over with my husband and decided to make the move.”So, what made her move in that direction? “Part of it was that I could learn more about different products and other aspects of the industry. I was also looking forward to interacting with board members on issues that are important to them. I’m learning something new each and every day and am proud of the initiatives we’ve already undertaken, including the rebranding and the office move. I am a marketer. When I came in, I decided we needed to rebrand EFC. We asked the board for funding, and they agreed. The rebranding promotes how EFC supports this thriving community of members, providing essential programs and services to help them grow, lead and compete. It is about keeping EFC current and showing an accurate reflection of who the membership really is.”

“Before assuming my position at EFC, I had been a board member and it had been very intimidating, very formal. When I assumed my current position, I interviewed every board member (32) to find out what they liked, their issues, and what they were looking for as a board member. They all said ‘networking and learning’. These powerful people are here to learn more, so at every meeting we try to incorporate some form of learning and we encourage participation. As President and CEO, I want direction from the board, but it’s also important to me that they are happy.” 

As our conversation continued, I asked Carol a series of questions.

What is success?

“For me, success is making a difference, no matter where. For EFC, we want to be the voice of the most innovative electrical community that is powering a changing world. We are about sustainability, smart homes, smart cities, electrification and a host of other important trends… we have a lot to contribute to society.”

What challenges are you facing?

“For the association, the challenge is ensuring value for our members. What will make the members renew each year? At EFC, there is a place for everyone to learn, grow and contribute. Our vision is to be the last association standing because we provide greater value. That’s why another one of our first initiatives was the dashboard. I want everybody to know what our key metrics are, what we measure and how we strive to get better.” 

If you could change one thing about our industry, what would it be?

“We need to stop apologizing about being the electrical industry, saying we are not very sexy, or that it’s an ‘old boys’ network. We are truly powering a changing world; we need to have deeper conversations about how we contribute to this changing world. It’s a very exciting time to be part of the electrical industry!”

And I can’t certainly not argue with her on that point! 

Line Goyette is Managing Editor of CEW; This email address is being protected from spambots. You need JavaScript enabled to view it.

       Partnering For The Next Step                                                                     

Siemens CanadaWelcome to the Digital Enterprise Virtual Summit brought to you by Siemens

How quickly can you react to changing conditions and demands in your market? How can you ensure your production will run securely at any time in the future?

Industry’s digital and technological transformation is the answer for meeting today’s and tomorrow’s challenges and market needs.

With the right digitalization and automation solutions, expertise won from practical experience, and a partnership approach that benefits all involved parties.

To explore these possibilities, we’re bringing together top-level speakers, specialists and decision-makers from various industries and experts from Siemens to the Digital Enterprise Virtual Summit under the motto “Partnering for the next step.”   

This virtual summit will be an interactive digital event featuring first-hand experiences and success stories achieved with industrial digitalization and automation solutions, and cutting-edge technologies.

Join us on July 16 and learn from customers and experts how you can respond efficiently, flexibly and safely to the changing market environment.

To cover as many different time zones as possible, we offer two almost identical live sessions – you can also watch them on demand at your convenience:

Sessions runs from :  9:30 am to 2:15 pm ET (3:30 pm to 8:15 pm CEST)



John JefkinsBy John Jefkins

In 2011, I started working in the electrical arena and quickly noticed that there was a high employee retention rate within the industry. Today, I regularly engage with Electro-Federation Canada members with 20, 30 and even 40 plus year tenures. Other industries I had worked in previously, such as telecommunications, had higher turnover rates.

Our industry faces an increasing need for talent, with new retirements and product/process innovations and modernization driving the need for specialized roles — some not even known yet.

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Digital Twin MarketA recent Markets & Markets report estimates the Digital Twin market will grow from US$3.8 billion in 2019, to US$35.8 billion per year by 2025, at a CAGR of 45.4%. Digital Twin software is already revolutionizing industries such as healthcare, architecture, aerospace, defence, and automotive and transportation.

Furthermore, the global smart infrastructure market, which includes the Digital Twin sector, is expected to thrive at a considerable CAGR between 2020 and 2025 as demand for the smart infrastructure has been a booming year on year, reports Market Research Explore - details. 

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PNNL StudyBy Craig DiLouie

The U.S. Department of Energy has released the results of a study examining authentication vulnerabilities in connected lighting systems (CLS). Particularly as emerging CLS incorporate distributed intelligence, network interfaces and sensors, they can serve as data-collection platforms that enable a wide range of valuable new capabilities as well as greater energy savings in buildings and cities. However, CLS technology is currently at an early stage of development, and its increased connectivity introduces cybersecurity risks that are new to the lighting industry and must be addressed for successful integration with other systems.

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David GordonBy David Gordon

COVID-19 has heightened the benefit of, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines (and some increases), and were able to better serve their customers.

A further benefit is that their remote workforce had access to an online resource, other than manufacturers, for quick, easy, product research.

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Changing Scene

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2020 q2 Pulse of Lighting FindingsChannel Marketing Group’s 2020 Q2 Pulse of Lighting Report projects that the lighting market, through electrical distribution, contracted by 20%.

The survey, conducted the third week in June, received responses from 164 individuals who equally represented industry stakeholders.

Distributor Performance
Very few distributors reported either flat or positive performance with over 30% reporting declines of over 30% for the quarter.




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EikoEIKO has announced the the introdutction of EiKO Marketplace, a digital storefront, located in the EiKO Portal. Developed to market and sell promotional specials and excess inventory including generational, overstock, and niche products; the EiKO Marketplace presents an opportunity to offer high-quality lighting at incredible savings.

Due to the rapid development and generational changes of LED technologies the timing is perfect to launch the EiKO Marketplace as an outlet to sell high quality, value-priced products.


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LevitonLeviton Canada is pleased to announce the nomination of Thomas Supinski as Sales Director for Alberta and the Prairies as of June 1st, 2020, as Julie Marineau will be moving to Montreal along with her family. Julie will be promoted to Vice-President, Retail at Leviton Canada’s head office.

Thomas has been residing in Calgary since 2003 and has a deep understanding of the regional market and its specific needs.



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Peers & Profiles

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  Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario ...
Electro-Federation Canada’s Young Professional Network (YPN) is a fantastic tool for industry ...
Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in ...
Christina Huang is a Senior Contracts Manager for Schneider Electric. She has a varied, technical ...
Jenny Ng is a Business Development Manager for the Power Solutions Division of Schneider Electric. ...
With over 60-years of experience in the lighting industry, CBC Lighting has established itself as a ...


Anju UddinBy Blake Marchand

Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario Region! Anju has more than 15 years of experience as a marketing expert, which includes running an independent agency working with a multitude of businesses in various industries and geographies from around the globe. 

With a passion for reinvention and finding success through a commitment to education and innovation, Anju has utilized her exceptional creativity and business acumen to engineer seamless brand experiences...

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