Canadian Electrical Wholesaler

June 13, 2019

ResearchThe Canadian electrical industry is facing a period of dynamic change that is creating a multitude of business challenges and opportunities. Complex and interconnected trends in the economic, technological, social, regulatory and environmental spheres are re-shaping how energy is generated, distributed, sold and used — ushering in an exciting new era of electrification.

This transformation provides opportunities throughout the electrical industry on both the demand and supply side of the equation: from electrified transportation and energy-efficient products, to a more sustainable, reliable and socially conscious energy infrastructure.

Electrification defined

Electrification has been making headlines recently and is a topic of much discussion among electricity producers, manufacturers, suppliers, regulators and analysts. Energy market shifts, evolving consumer expectations, policy changes and greenhouse gas (GHG) emission reduction targets are among the key factors driving greater interest in electricity as a power source.

Any meaningful analysis of electrification and its implications begins with a working definition of the term: Electrification is the process of converting a machine or system to operate using electricity, when it previously used another form of energy, e.g. propane, oil, gas or kinetic.

The transition to electricity offers increased supply grid flexibility and efficiency and is set to revolutionize how energy is used for urban planning, rural development and industrialization. The potential for efficient electrification is significant. Although our nation’s electricity is largely emissions free, only 20% of our energy use comes from electricity. This offers tremendous opportunity for the electrification of end-use applications in residential, commercial, industrial and transportation sectors.

Electrification summit

As part of its continuing mandate to advance Canada’s electrical industry, Electro-Federation Canada (EFC) partnered with the Canadian Electricity Association (CEA) in February 2019 to present the Electri-fyi Summit. Held at the Plug’n Drive Electric Vehicle Discovery Centre in Toronto, the full day event brought experts together to explore various facets of electrification.

Experts from Natural Resources Canada (NRCan), the Independent Electricity System Operator (IESO), Plug’n Drive, Ontario Power Generation (OPG) and ABB Canada presented a range of trends driving the electrification movement, as well as implications for companies that generate and deliver energy — and those who manufacture, distribute, market and sell electrical products that support the widespread distribution and use of power in our society. Summit attendees also had an opportunity to broaden their scope and understanding of electrification, by reviewing four possible future scenarios and exploring associated market demands, regulatory implications and early signposts.

EFC’s whitepaper, Electri-fyi: Exploring Electrification Trends and Opportunities in Canada, builds on discussions from the Electri-fyi Summit, summarizing the event’s key insights, along with additional research to provide an overview of the following aspects of electrification:

• its definition, dimensions and drivers
• energy landscape in Canada and abroad
• its impact on transportation (special focus), residential, commercial and industrial sectors
• business opportunities for electrical industry companies

The main objective of this whitepaper is to provoke reflection on what electrification means for your business: how it will affect your operation; the product and service opportunities that may arise; and how to adapt to stay competitive.

Download the white paper here.



Rob McIntyreRob McIntyre

The use of reels is fundamental to the safe and efficient handling, transportation and distribution of wire and cable to the end user. The properties of wire and cable require reels to be robust and have certain structural specifications to ensure wire and cable goods are not compromised between the time they leave the factory to when they are installed on site. Wire and cable must be protected from any kind of mechanical damage, ingress of moisture, dirt and chemicals. Close attention must be paid to the temperature ratings of wire and cable; therefore, storage must be in an environment consistent with the rating.

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Stephen LeeCEW caught up with General Manager of EiKO’s Canadian division Stephen Lee, who was kind enough to take some time out of his busy schedule to share his perspective on the industry.

EiKO is a global fixture, lamp and, more recently, controls manufacturer headquartered in Shawnee, Kansas. Additional locations include European operations in Frankfurt, Germany; APAC operations in Taiwan; and Canadian operations in Barrie, Ontario. EiKO also has five distribution centres in North America located in Ontario, Alberta, Kansas, Nevada, and New Jersey.



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Q4 GDPGrowth in real gross domestic product (GDP) slowed to 0.1% in the fourth quarter, owing to a decrease in business investment and weak international trade. These declines were offset by increased household spending. Final domestic demand edged up 0.2%, after rising 0.8% in the third quarter.

The annual growth rate of Canada's real GDP was 1.6% for 2019, a deceleration from the 2.0% growth in 2018. By comparison, real GDP in the United States increased 2.3%.




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Changing Scene

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ElectrofedDo you or an expert you know have an electrical topic that requires the attention of a greater audience? Are you and your company leading innovative strides and can benefit from sharing your expertise? Have your Product Section expertise and innovation recognized as a thought leader!

Electro-Federation Canada (EFC) is currently accepting proposals for product section members to be featured in an electro|POD podcast series to promote the innovation and best practices EFC’s various Product Sections are collaborating on.

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Mary ShawNorth American electrical industry veteran Mary Shaw has been announced as the executive director of ETIM North America, a non-profit association charged with promoting and maintaining the ETIM global technical data classification standard in the U.S., Canada and Mexico.

ETIM North America (NA) is one of 22 ETIM federations around the world dedicated to propagating the ETIM classification model to assist manufacturing and distribution companies with the exchange and digitization of product information throughout the supply chain, to end users and to engineers and architects.

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Legrand Lighting ControlsLegrand, North and Central America (LNCA) announced the acquisition, subject to closing, of Focal Point, a Chicago-based privately held manufacturer of architectural lighting products.

This acquisition is Legrand’s fifth addition to its Lighting Sector and marks the company’s elevation to a full solutions provider in the architectural lighting space. Legrand provides a high degree of autonomy to its lighting companies and supports Focal Point's business leadership team in the pursuit of innovation and growth. Legrand’s scale and infrastructure will allow Focal Point to deliver innovative lighting solutions to their customers, faster and with capabilities that are more robust.

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Peers & Profiles

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Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in ...
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Éric DeschênesLine Goyette

A new figure at the head of the electrification business unit and ABB Canada, Éric Deschênes is not a newcomer to the electrical industry. A long journey that we have already highlighted by emphasizing his passion for finding practical solutions that optimize the adoption of technologies. We met with him recently to discuss his new leadership role at ABB Canada and his projects. First, he would like to point out that recent changes to ABB Canada’s structure, as elsewhere in the world, have been made to decomplex the customer relationship. “The corporate matrix has been lightened to get closer to the customer,” says Éric.

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