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CEW LogoCanadian Electrical Wholesaler is published by Kerrwil Publications Limited and sponsored by Electro-Federation’s Canada’s Electrical Council. Published semi-monthly, Canadian Electrical Wholesaler reports on news and best practices, and provides market insight into the electrical channel in Canada.

Canadian Electrical Wholesaler is an online resource for electrical distributors, wholesalers and agents for industry news, product sourcing and technical know-how… all from a Canadian perspective. Canadian Electrical Wholesaler’s editorial team provides the right content within the right context. The team researches prevalent issues in the Canadian market and provides informative overviews to better update your organizations and your customers’ product choice and direction. We take supplier content and ensure it is current, accurate and targeted to our audience’s needs.

Our Sponsor
Electro-Federation Canada’s Electrical Council brings the overview and industry rapport that represents electrical equipment manufacturers and suppliers, electrical distributors and members of the Canadian electrical manufacturers’ representative association. The Council will continually guide and direct the team.

Our Publisher Kerrwil Publications Limited is celebrating 50 years of electrical industry involvement in 2014, with family ties spanning 70 years, with or on behalf of the electrical industry in Canada. Kerrwil has been recognized as a leading proponent of best industry practice in publishing through its involvement in Magazines Canada and Canadian Business Press.

Founded in May 1964 by J.W. Kerr, Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil Publications Limited has grown into Canada’s oldest privately held publishing company.

Being a member of the industry first and publisher second has separated us from every competitor we have had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in Canadian publishing community.

Kerrwil has been active in many industry associations including the Canadian Business Press, which both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with the Canadian Business Press, Magazines Canada, BPA Worldwide, and the Canadian Circulations Audit Board.

Kerrwil has nurtured its reputation for being the best at what we do. Understanding and meeting our readers’ and advertisers’ expectations, and providing new methods and solutions that generate above average returns, are what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led to establishing best practices in publishing in print and online that dramatically separate us from the competition. Today, we remain committed to the principles that have brought us this far:

Kerrwil is your market resource

Our Team


Line Goyette, Managing Editor: Line’s role is to guide and direct the ongoing content and work with our editorial team. She rejoins Kerrwil with a solid working knowledge of Canada’s electrical industry. A career journalist based in Montreal, Line will be instrumental in sourcing and managing the ongoing content presented in our specialized weekly and monthly newsletters. Line will work with our team of newsletter coordinators and social media team. Feel free to connect with Line directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Scott Williams, Associate Editor: A career business-to-business journalist, Scott brings a solid editorial and content quality discipline to the team. Working closely with all editors, Scott will assist in the creation of the weekly editorial schedule and plan, while reaching out to get the news and insight that matter. Scott’s knowledge of electrical safety will be invaluable to our audience. This email address is being protected from spambots. You need JavaScript enabled to view it..

Ethan Shaw, Online Editor. Ethan supports and manages content flow, and updates working closely with our editorial team to ensure the right content is on the site in a timely fashion. This email address is being protected from spambots. You need JavaScript enabled to view it.

Eileen Walsh, Advertising Coordinator:  Eileen brings an invaluable skill-set from her years of experience working in the Bay Street financial district.  She liaises with Kerrwil advertising salespeople, clients and internal staff to ensure exceptional client care. This email address is being protected from spambots. You need JavaScript enabled to view it.

John Kerr, Publisher: John’s long standing rapport and knowledge of the electrical market and his commitment to best practices in online publishing drive the electrical industry.ca initiative. His annual Pathfinder report has been the cornerstone of market data for many of the Canadian electrical industries leading companies. This email address is being protected from spambots. You need JavaScript enabled to view it..