Canadian Electrical Wholesaler

 

CEW LogoCanadian Electrical Wholesaler is published by Kerrwil Publications Limited and sponsored by Electro-Federation’s Canada’s Electrical Council. Published semi-monthly, Canadian Electrical Wholesaler reports on news and best practices, and provides market insight into the electrical channel in Canada.

Canadian Electrical Wholesaler is an online resource for electrical distributors, wholesalers and agents for industry news, product sourcing and technical know-how… all from a Canadian perspective. Canadian Electrical Wholesaler’s editorial team provides the right content within the right context. The team researches prevalent issues in the Canadian market and provides informative overviews to better update your organizations and your customers’ product choice and direction. We take supplier content and ensure it is current, accurate and targeted to our audience’s needs.

Our Sponsor
Electro-Federation Canada’s Electrical Council brings the overview and industry rapport that represents electrical equipment manufacturers and suppliers, electrical distributors and members of the Canadian electrical manufacturers’ representative association. The Council will continually guide and direct the team.

Our Publisher Kerrwil Publications Limited is celebrating 50 years of electrical industry involvement in 2014, with family ties spanning 70 years, with or on behalf of the electrical industry in Canada. Kerrwil has been recognized as a leading proponent of best industry practice in publishing through its involvement in Magazines Canada and Canadian Business Press.

Founded in May 1964 by J.W. Kerr, Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil Publications Limited has grown into Canada’s oldest privately held publishing company.

Being a member of the industry first and publisher second has separated us from every competitor we have had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in Canadian publishing community.

Kerrwil has been active in many industry associations including the Canadian Business Press, which both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with the Canadian Business Press, Magazines Canada, BPA Worldwide, and the Canadian Circulations Audit Board.

Kerrwil has nurtured its reputation for being the best at what we do. Understanding and meeting our readers’ and advertisers’ expectations, and providing new methods and solutions that generate above average returns, are what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led to establishing best practices in publishing in print and online that dramatically separate us from the competition. Today, we remain committed to the principles that have brought us this far:

  • Ongoing investment in audited circulation
  • Delivering editorial excellence and authority
  • Actively support the industries we serve
  • Setting the benchmark for best practices in publishing
  • Researching, evaluating and sharing superior market knowledge

Kerrwil is your market resource

Our Team


Line Goyette, Managing Editor: Line’s role is to guide and direct the ongoing content and work with our editorial team. She rejoins Kerrwil with a solid working knowledge of Canada’s electrical industry. A career journalist based in Montreal, Line will be instrumental in sourcing and managing the ongoing content presented in our specialized weekly and monthly newsletters. Line will work with our team of newsletter coordinators and social media team. Feel free to connect with Line directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Scott Williams, Associate editor: A career business-to-business journalist, Scott brings a solid editorial and content quality discipline to the team. Working closely with all editors, Scott will assist in the creation of the weekly editorial schedule and plan, while reaching out to get the news and insight that matter. Scott’s knowledge of electrical safety will be invaluable to our audience. This email address is being protected from spambots. You need JavaScript enabled to view it..

Terri Hodgson, Online Editor: with a solid background in web management, social media and online publishing, Terri supports and manages content flow, and updates and works closely with our editorial team to ensure the right content is on the site in a timely fashion. This email address is being protected from spambots. You need JavaScript enabled to view it.

Eileen Walsh, Advertising Coordinator:  Eileen brings an invaluable skill-set from her years of experience working in the Bay Street financial district.  She liaises with Kerrwil advertising salespeople, clients and internal staff to ensure exceptional client care. This email address is being protected from spambots. You need JavaScript enabled to view it.

Lynn Lortie, Data Manager, Electrical industry GoldBook: Lynn brings to her position a solid back ground in database outreach. A former banker, her attention to detail ensures accuracy of your listings and the information buyers need. Feel free to connect with Lynn directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Rory Green, Web Master, Web Technology and Development: formerly advising brands such as Deluxe, Accenture and many leading North American businesses on their web strategy and web development, Rory will drive all web technology and platform programming, including mobile and apps. This email address is being protected from spambots. You need JavaScript enabled to view it..

Brian Gillett, audience acquisition database and development: Formerly with Rogers, Brian brings solid business-to-business audience acquisition and database development. A former magazine circulation auditor, his expertise in ensuring compliance with ongoing government anti-spam regulations and ensuring the required qualification in line with electrical industry definitions will be a key component to delivering the right audiences.

John Kerr, Publisher: John’s long standing rapport and knowledge of the electrical market and his commitment to best practices in online publishing drive the electrical industry.ca initiative. His annual Pathfinder report has been the cornerstone of market data for many of the Canadian electrical industries leading companies. This email address is being protected from spambots. You need JavaScript enabled to view it..

 

 

Carol McGloganBy Carol McGlogan

We are on the cusp of a major tidal wave hitting our industry; the onslaught of 10,000 new employees are set to replace the current base who are over 55 years of age and are on the horizon of retirement. This talent refresh brings on many opportunities for progress to address evolving customer needs, new product solutions and supply chain digitization. New skills and new ways of thinking will propel us forward. However, the challenge this talent pool will have is to understand the industry that they have settled in. This challenge is further magnified as the time required to absorb industry knowledge is compressed due to the accelerated exit of industry knowledge.

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Swati Vora-PatelBy Swati Vora-Patel

The Electrical industry is facing a runway of crossroads — and digital innovation intersects each one of the crossroads. Digital advancements in technology are transforming everything from product development and manufacturing to supply chain management and customer purchasing behaviours. While all of these changes have digitization at the core, there’s another factor that our industry needs to bring front and centre: People.

 

 

 

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Value of Building Permits - DecemberThe total value of building permits issued by Canadian municipalities increased 7.4% to $8.7 billion in December. Increases were reported in five provinces, led by Ontario (+10.5% to $3.4 billion) and Quebec (+15.8% to $2.2 billion). For 2019 overall, municipalities issued $102.4 billion worth of permits, up 2.6% compared with 2018.

Value of residential permits up

The total value of permits for multi-family dwellings was up 15.9% to $2.9 billion in December, mostly due to large projects in the census metropolitan areas (CMAs) of Montreal and Vancouver.

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Changing Scene

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Tom was an entrepreneur, father, grandfather, partner, brother, uncle, friend and humanitarian who ...

IDEA Connector LaunchOn January 31,2020, the new IDEA Connector will go live to over 6500 distributor locations with updates being fed daily by the IDW. Distributors will gain access to IDEA Connector’s Production Environment on February 14, 2020 to verify their migrated extracts and custom maps before they are fully cutover in a phased approach from the IDW to IDEA Connector beginning March 22, 2020.

The IDEA Team is working to ensure a smooth launch. If you are a distributor customer, you’ll receive communications on your cutover date and what you’ll need to do to prepare.

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SouthwireSouthwire has appointed Rahila Dhansi to the position of Manager, Human Resources. In her role, Rahila will be responsible for overseeing Southwire Canada’s HR plans in ways that support our mission and strategy.

Rahila holds a Bachelor’s degree in Employment and Industrial Relations from the University of Toronto and is a Certified Human Resources Leader (CHRL) under the Human Resources Association.

 

 

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Graybar TaylorGraybar Canada announced the retirement of Executive Vice President and General Manager, Brian Thomas, effective March 1, 2020. Upon his retirement, Jason Taylor will be appointed Executive Vice President and General Manager, assuming leadership of Graybar Canada.

Thomas started his career with Graybar Canada, and its predecessor Harris & Roome Supply, in 1987. Throughout his 39-year career in the electrical industry, Thomas held a variety of sales and senior management positions before being promoted to Executive Vice President and General Manager in 2016. 

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Peers & Profiles

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Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in ...
Christina Huang is a Senior Contracts Manager for Schneider Electric. She has a varied, technical ...
Jenny Ng is a Business Development Manager for the Power Solutions Division of Schneider Electric. ...
With over 60-years of experience in the lighting industry, CBC Lighting has established itself as a ...

Sean BernardBy Blake Marchand

Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in Whitby with his wife, Melissa and their daughter, Everleigh.

Sean joined Ideal Industries mid-2019 after 13-years in lighting, working for companies like Phillips, Franklin Empire, and Standard Products. Throughout that time, he made his way from inside sales, to outside sales and up into management.

 

 

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Looking Back

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