Canadian Electrical Wholesaler

 

CEW LogoCanadian Electrical Wholesaler is published by Kerrwil Publications Limited and sponsored by Electro-Federation’s Canada’s Electrical Council. Published semi-monthly, Canadian Electrical Wholesaler reports on news and best practices, and provides market insight into the electrical channel in Canada.

Canadian Electrical Wholesaler is an online resource for electrical distributors, wholesalers and agents for industry news, product sourcing and technical know-how… all from a Canadian perspective. Canadian Electrical Wholesaler’s editorial team provides the right content within the right context. The team researches prevalent issues in the Canadian market and provides informative overviews to better update your organizations and your customers’ product choice and direction. We take supplier content and ensure it is current, accurate and targeted to our audience’s needs.

Our Sponsor
Electro-Federation Canada’s Electrical Council brings the overview and industry rapport that represents electrical equipment manufacturers and suppliers, electrical distributors and members of the Canadian electrical manufacturers’ representative association. The Council will continually guide and direct the team.

Our Publisher Kerrwil Publications Limited is celebrating 50 years of electrical industry involvement in 2014, with family ties spanning 70 years, with or on behalf of the electrical industry in Canada. Kerrwil has been recognized as a leading proponent of best industry practice in publishing through its involvement in Magazines Canada and Canadian Business Press.

Founded in May 1964 by J.W. Kerr, Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil Publications Limited has grown into Canada’s oldest privately held publishing company.

Being a member of the industry first and publisher second has separated us from every competitor we have had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in Canadian publishing community.

Kerrwil has been active in many industry associations including the Canadian Business Press, which both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with the Canadian Business Press, Magazines Canada, BPA Worldwide, and the Canadian Circulations Audit Board.

Kerrwil has nurtured its reputation for being the best at what we do. Understanding and meeting our readers’ and advertisers’ expectations, and providing new methods and solutions that generate above average returns, are what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led to establishing best practices in publishing in print and online that dramatically separate us from the competition. Today, we remain committed to the principles that have brought us this far:

  • Ongoing investment in audited circulation
  • Delivering editorial excellence and authority
  • Actively support the industries we serve
  • Setting the benchmark for best practices in publishing
  • Researching, evaluating and sharing superior market knowledge

Kerrwil is your market resource

Our Team


Line Goyette, Managing Editor: Line’s role is to guide and direct the ongoing content and work with our editorial team. She rejoins Kerrwil with a solid working knowledge of Canada’s electrical industry. A career journalist based in Montreal, Line will be instrumental in sourcing and managing the ongoing content presented in our specialized weekly and monthly newsletters. Line will work with our team of newsletter coordinators and social media team. Feel free to connect with Line directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Scott Williams, Associate editor: A career business-to-business journalist, Scott brings a solid editorial and content quality discipline to the team. Working closely with all editors, Scott will assist in the creation of the weekly editorial schedule and plan, while reaching out to get the news and insight that matter. Scott’s knowledge of electrical safety will be invaluable to our audience. This email address is being protected from spambots. You need JavaScript enabled to view it..

Terri Hodgson, Online Editor: with a solid background in web management, social media and online publishing, Terri supports and manages content flow, and updates and works closely with our editorial team to ensure the right content is on the site in a timely fashion. This email address is being protected from spambots. You need JavaScript enabled to view it.

Eileen Walsh, Advertising Coordinator:  Eileen brings an invaluable skill-set from her years of experience working in the Bay Street financial district.  She liaises with Kerrwil advertising salespeople, clients and internal staff to ensure exceptional client care. This email address is being protected from spambots. You need JavaScript enabled to view it.

Lynn Lortie, Data Manager, Electrical industry GoldBook: Lynn brings to her position a solid back ground in database outreach. A former banker, her attention to detail ensures accuracy of your listings and the information buyers need. Feel free to connect with Lynn directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Rory Green, Web Master, Web Technology and Development: formerly advising brands such as Deluxe, Accenture and many leading North American businesses on their web strategy and web development, Rory will drive all web technology and platform programming, including mobile and apps. This email address is being protected from spambots. You need JavaScript enabled to view it..

Brian Gillett, audience acquisition database and development: Formerly with Rogers, Brian brings solid business-to-business audience acquisition and database development. A former magazine circulation auditor, his expertise in ensuring compliance with ongoing government anti-spam regulations and ensuring the required qualification in line with electrical industry definitions will be a key component to delivering the right audiences.

John Kerr, Publisher: John’s long standing rapport and knowledge of the electrical market and his commitment to best practices in online publishing drive the electrical industry.ca initiative. His annual Pathfinder report has been the cornerstone of market data for many of the Canadian electrical industries leading companies. This email address is being protected from spambots. You need JavaScript enabled to view it..

Carol McGloganBy Carol McGlogan

EFC kicked off 2021 with an outstanding webinar featuring Janice Gross Stein, renowned Canadian political scientist, founder of the Munk School of Global Affairs and recipient of the Order of Canada. Ms. Stein has spoken at previous EFC conferences, earning many accolades, and this session was no different as we learned what to look for as the Biden Administration takes hold of the White House.

Our close economic ties to the U.S. means that Canadians must “keep up with the Administrations” to survive. Janice focused her discussions on industrial policy and climate change within an active intervening government.

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Canadian Business Counts - December 2020The COVID-19 pandemic continues to alter the business landscape. Some businesses have closed permanently, some have grown and others have been temporarily closing or reopening. In October, for example, the number of business openings (41,910) exceeded the number of business closures (32,420) for the fourth consecutive month.

As a result, the number of active businesses in October edged up 0.6%. Despite the slight increase, the number of active businesses was down 6.7% from February 2020.*

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David GordonBy David Gordon

Gene Biben, formerly President and CEO of Biben Sales, joined Channel Marketing Group earlier this month. Gene’s avowed desire is to “give back” to the industry, to help people work together. He will help reps achieve their goals and manufacturers optimize their performance, and relationship, to and with manufacturer reps. He’ll additionally support Channel Marketing Group clients’ research needs.

While Gene is well known by many manufacturers, we thought it would be interesting to ask him to consider changes he has seen over the years.

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Darci SpiteriBy Darci Spiteri 

This past month marked one year since stepping onto a job site and starting my electrical apprenticeship. Little did I know 2020 would throw in some curveballs, but it was a pretty fantastic year for self-development when I sit back and reflect. 

Enter Pandemic, worldwide lockdowns, and my Jobsite shutting down for a month. Losing hours was a downside and with my apprenticeship being based on the number of hours worked, moving onto my second year will take a little extra time. 

 

 

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Changing Scene

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Electricity Human Resources Canada (EHRC) announced the recipients of their Awards of Excellence ...
Guillevin International has announced the creation of a new division, Guillevin Datacom, ...
Website visitors to the freshly designed IMARK Group website will learn about all of the benefits ...
WESCO International, Inc. has announced its results for the fourth quarter and full year ...
Deschenes Group Inc. (DGI) has acquired Daltco Electric effective February 1st, 2021.   ...
With 28 years of commitment to Canadian independent distributors, and as a sign of its focus on ...
Rexel announced it has acquired the Canadian Utility business of WESCO International (WESCO Canada ...
Liteline announces the appointment of ISTED TECHNICAL SALES for representation of their products in ...
Signify Canada has announced David Grinstead, Market Leader, Canada, Signify will retire at the end ...
Bartle & Gibson has announced that Greg Stephenson has officially joined the ...
 

 

Seth Cook and Kerith RichardsService Wire Co. promotes Kerith Richards to Regional Sales Manager – Canada and expands Seth Cook’s sales territory to better serve the commercial and industrial markets.

Kerith Richards will serve as Regional Sales Manager based out of Service Wire’s corporate headquarters, where she will be responsible for commercial and industrial sales in all provinces. In addition, Richards will continue her role as Sales Representative for Saskatoon, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador. 

 

 

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Guillevin International Acquires Wesco's Canadian Datacom BusinessGuillevin International has announced the creation of a new division, Guillevin Datacom, which will be dedicated exclusively to various network infrastructure products. To support this new division and ensure its success, Guillevin acquires the Canadian Datacom business of WESCO International, whose team will join Guillevin's Canadian operations.

"We have targeted the WESCO business to launch our Datacom division because of the team's agility, expertise and in-depth knowledge of products from the industry's leading suppliers", said Luc Rodier, Guillevin's President and CEO. 

 

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IMARKWebsite visitors to the freshly designed IMARK Group website will learn about all of the benefits that accrue to members and suppliers in all IMARK divisions (Electrical.

HVACR, and Plumbing/Irrigation) as well as Luxury Products Group which supports decorative showrooms and IM Supply which is a national account sales solution for IMARK Group members. The website features videos from group leadership as well as an introductory video on the home page.

 

 

 

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Peers & Profiles

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“It was quite surprising,” said Stephanie Smith of being named EHRC’s Leader of the Year. ...
Ariane Cardinal is Director of Planning, Purchasing, and Distribution with Stelpro.   ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...

EHRC Leader of the Year Stephanie SmithBy Blake Marchand

“It was quite surprising,” said Stephanie Smith of being named EHRC’s Leader of the Year. “Leadership in 2020 has certainly been a challenge for everybody in the world let alone the nuclear industry or the electricity industry.”

An engineer by trade, Smith spent the majority of her career with Ontario Power Generation (OPG). She was the first woman to be certified by the Canadian Nuclear Safety Commission at the Pickering Nuclear Generating Station where she served as Plant Manager and was recently named the first President and CEO of CANDU Owners Group. Smith is also a passionate advocate for diversity and inclusion.

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