Canadian Electrical Wholesaler

 

CEW LogoCanadian Electrical Wholesaler is published by Kerrwil Publications Limited and sponsored by Electro-Federation’s Canada’s Electrical Council. Published semi-monthly, Canadian Electrical Wholesaler reports on news and best practices, and provides market insight into the electrical channel in Canada.

Canadian Electrical Wholesaler is an online resource for electrical distributors, wholesalers and agents for industry news, product sourcing and technical know-how… all from a Canadian perspective. Canadian Electrical Wholesaler’s editorial team provides the right content within the right context. The team researches prevalent issues in the Canadian market and provides informative overviews to better update your organizations and your customers’ product choice and direction. We take supplier content and ensure it is current, accurate and targeted to our audience’s needs.

Our Sponsor
Electro-Federation Canada’s Electrical Council brings the overview and industry rapport that represents electrical equipment manufacturers and suppliers, electrical distributors and members of the Canadian electrical manufacturers’ representative association. The Council will continually guide and direct the team.

Our Publisher Kerrwil Publications Limited is celebrating 50 years of electrical industry involvement in 2014, with family ties spanning 70 years, with or on behalf of the electrical industry in Canada. Kerrwil has been recognized as a leading proponent of best industry practice in publishing through its involvement in Magazines Canada and Canadian Business Press.

Founded in May 1964 by J.W. Kerr, Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil Publications Limited has grown into Canada’s oldest privately held publishing company.

Being a member of the industry first and publisher second has separated us from every competitor we have had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in Canadian publishing community.

Kerrwil has been active in many industry associations including the Canadian Business Press, which both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with the Canadian Business Press, Magazines Canada, BPA Worldwide, and the Canadian Circulations Audit Board.

Kerrwil has nurtured its reputation for being the best at what we do. Understanding and meeting our readers’ and advertisers’ expectations, and providing new methods and solutions that generate above average returns, are what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led to establishing best practices in publishing in print and online that dramatically separate us from the competition. Today, we remain committed to the principles that have brought us this far:

  • Ongoing investment in audited circulation
  • Delivering editorial excellence and authority
  • Actively support the industries we serve
  • Setting the benchmark for best practices in publishing
  • Researching, evaluating and sharing superior market knowledge

Kerrwil is your market resource

Our Team


Line Goyette, Managing Editor: Line’s role is to guide and direct the ongoing content and work with our editorial team. She rejoins Kerrwil with a solid working knowledge of Canada’s electrical industry. A career journalist based in Montreal, Line will be instrumental in sourcing and managing the ongoing content presented in our specialized weekly and monthly newsletters. Line will work with our team of newsletter coordinators and social media team. Feel free to connect with Line directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Scott Williams, Associate editor: A career business-to-business journalist, Scott brings a solid editorial and content quality discipline to the team. Working closely with all editors, Scott will assist in the creation of the weekly editorial schedule and plan, while reaching out to get the news and insight that matter. Scott’s knowledge of electrical safety will be invaluable to our audience. This email address is being protected from spambots. You need JavaScript enabled to view it..

Terri Hodgson, Online Editor: with a solid background in web management, social media and online publishing, Terri supports and manages content flow, and updates and works closely with our editorial team to ensure the right content is on the site in a timely fashion. This email address is being protected from spambots. You need JavaScript enabled to view it.

Eileen Walsh, Advertising Coordinator:  Eileen brings an invaluable skill-set from her years of experience working in the Bay Street financial district.  She liaises with Kerrwil advertising salespeople, clients and internal staff to ensure exceptional client care. This email address is being protected from spambots. You need JavaScript enabled to view it.

Lynn Lortie, Data Manager, Electrical industry GoldBook: Lynn brings to her position a solid back ground in database outreach. A former banker, her attention to detail ensures accuracy of your listings and the information buyers need. Feel free to connect with Lynn directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Rory Green, Web Master, Web Technology and Development: formerly advising brands such as Deluxe, Accenture and many leading North American businesses on their web strategy and web development, Rory will drive all web technology and platform programming, including mobile and apps. This email address is being protected from spambots. You need JavaScript enabled to view it..

Brian Gillett, audience acquisition database and development: Formerly with Rogers, Brian brings solid business-to-business audience acquisition and database development. A former magazine circulation auditor, his expertise in ensuring compliance with ongoing government anti-spam regulations and ensuring the required qualification in line with electrical industry definitions will be a key component to delivering the right audiences.

John Kerr, Publisher: John’s long standing rapport and knowledge of the electrical market and his commitment to best practices in online publishing drive the electrical industry.ca initiative. His annual Pathfinder report has been the cornerstone of market data for many of the Canadian electrical industries leading companies. This email address is being protected from spambots. You need JavaScript enabled to view it..

       Partnering For The Next Step                                                                     

Siemens CanadaWelcome to the Digital Enterprise Virtual Summit brought to you by Siemens

How quickly can you react to changing conditions and demands in your market? How can you ensure your production will run securely at any time in the future?

Industry’s digital and technological transformation is the answer for meeting today’s and tomorrow’s challenges and market needs.

With the right digitalization and automation solutions, expertise won from practical experience, and a partnership approach that benefits all involved parties.

To explore these possibilities, we’re bringing together top-level speakers, specialists and decision-makers from various industries and experts from Siemens to the Digital Enterprise Virtual Summit under the motto “Partnering for the next step.”   

This virtual summit will be an interactive digital event featuring first-hand experiences and success stories achieved with industrial digitalization and automation solutions, and cutting-edge technologies.

Join us on July 16 and learn from customers and experts how you can respond efficiently, flexibly and safely to the changing market environment.

To cover as many different time zones as possible, we offer two almost identical live sessions – you can also watch them on demand at your convenience:

Sessions runs from :  9:30 am to 2:15 pm ET (3:30 pm to 8:15 pm CEST)


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John JefkinsBy John Jefkins

In 2011, I started working in the electrical arena and quickly noticed that there was a high employee retention rate within the industry. Today, I regularly engage with Electro-Federation Canada members with 20, 30 and even 40 plus year tenures. Other industries I had worked in previously, such as telecommunications, had higher turnover rates.

Our industry faces an increasing need for talent, with new retirements and product/process innovations and modernization driving the need for specialized roles — some not even known yet.

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Digital Twin MarketA recent Markets & Markets report estimates the Digital Twin market will grow from US$3.8 billion in 2019, to US$35.8 billion per year by 2025, at a CAGR of 45.4%. Digital Twin software is already revolutionizing industries such as healthcare, architecture, aerospace, defence, and automotive and transportation.

Furthermore, the global smart infrastructure market, which includes the Digital Twin sector, is expected to thrive at a considerable CAGR between 2020 and 2025 as demand for the smart infrastructure has been a booming year on year, reports Market Research Explore - details. 

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PNNL StudyBy Craig DiLouie

The U.S. Department of Energy has released the results of a study examining authentication vulnerabilities in connected lighting systems (CLS). Particularly as emerging CLS incorporate distributed intelligence, network interfaces and sensors, they can serve as data-collection platforms that enable a wide range of valuable new capabilities as well as greater energy savings in buildings and cities. However, CLS technology is currently at an early stage of development, and its increased connectivity introduces cybersecurity risks that are new to the lighting industry and must be addressed for successful integration with other systems.

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David GordonBy David Gordon

COVID-19 has heightened the benefit of, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines (and some increases), and were able to better serve their customers.

A further benefit is that their remote workforce had access to an online resource, other than manufacturers, for quick, easy, product research.

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Changing Scene

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2020 q2 Pulse of Lighting FindingsChannel Marketing Group’s 2020 Q2 Pulse of Lighting Report projects that the lighting market, through electrical distribution, contracted by 20%.

The survey, conducted the third week in June, received responses from 164 individuals who equally represented industry stakeholders.

Distributor Performance
Very few distributors reported either flat or positive performance with over 30% reporting declines of over 30% for the quarter.

 

 

 

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EikoEIKO has announced the the introdutction of EiKO Marketplace, a digital storefront, located in the EiKO Portal. Developed to market and sell promotional specials and excess inventory including generational, overstock, and niche products; the EiKO Marketplace presents an opportunity to offer high-quality lighting at incredible savings.

Due to the rapid development and generational changes of LED technologies the timing is perfect to launch the EiKO Marketplace as an outlet to sell high quality, value-priced products.

 

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LevitonLeviton Canada is pleased to announce the nomination of Thomas Supinski as Sales Director for Alberta and the Prairies as of June 1st, 2020, as Julie Marineau will be moving to Montreal along with her family. Julie will be promoted to Vice-President, Retail at Leviton Canada’s head office.

Thomas has been residing in Calgary since 2003 and has a deep understanding of the regional market and its specific needs.

 

 

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Peers & Profiles

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  Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario ...
Electro-Federation Canada’s Young Professional Network (YPN) is a fantastic tool for industry ...
Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in ...
Christina Huang is a Senior Contracts Manager for Schneider Electric. She has a varied, technical ...
Jenny Ng is a Business Development Manager for the Power Solutions Division of Schneider Electric. ...
With over 60-years of experience in the lighting industry, CBC Lighting has established itself as a ...

 

Anju UddinBy Blake Marchand

Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario Region! Anju has more than 15 years of experience as a marketing expert, which includes running an independent agency working with a multitude of businesses in various industries and geographies from around the globe. 

With a passion for reinvention and finding success through a commitment to education and innovation, Anju has utilized her exceptional creativity and business acumen to engineer seamless brand experiences...

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