Canadian Electrical Wholesaler

 

October 16, 2018

EFCBy John Kerr

It’s hard to believe the concept pioneered by Sonepar’s Tom Mason is celebrating its eighth anniversary. These awards continue to gain in value and importance to the Canadian electrical industry every year. 

I have spoken to many who ask if there is any value here and if these awards are more trouble than they are worth, and here many people fail to see the bigger picture. After all, winning awards is much more than a trophy or a plaque that lives in reception. 

The awards hosted at EFC’s 8th Annual Future Forum are a key component of this event, not only for recognizing excellence, but for providing so much more. 

From my perspective, the one key benefit for the industry is that our award program helps define Canada as a unique market, one that can’t just rely on methods used elsewhere but one that has unique demands and requires suppliers and their wholesaler partners to think differently, implement differently and support differently. 

Today too, awards drive employee engagement and enthusiasm. Entering the event alone celebrates the journey your team has taken to get the results they have. Whether one wins or not, the value to your teams goes a long way toward building collaboration and team work, to crossing over departments and building a solid foundation. 

For the numerous partnerships we all witness day to day in the electrical market, working with key partners and strategic stakeholders creates a bond and focus on success as well. Reaching beyond the four walls of any company is so important. Collaboration among the staff, as noted, is one win. Getting that across to your suppliers’ staff makes anyone even stronger while building deep linkages that will continue to serve you well for a long time.  

Gaining awareness and building your brand goes without saying, but building a reputation for being competitive in all you do won’t hurt either. These awards give an external lift or validation of your company and your teams’ credibility. This not only can build your business but can attract great new partners and great new staff.  

Awards give the perfect opportunity to benchmark too among industry colleagues. Being out front and being open will help the whole industry raise the bar.  

The reality today too is awards also sell internally. Well executed marketing programs are often under siege internally where any advertising and marketing spend needs to be justified. The current metrics one gets currently fail in comparison to being recognized by your industry colleagues. Selling the value of marketing internally and demonstrating the marketing and advertising programs’ value can and will help in the ROI of any program.     

Winning and entering awards is a great content marketing tool that can further support. Leveraging the opportunity to drive any recognition externally that comes from within the industry. 

And of course, there is the external reputational benefit that comes from the independent endorsement of your programs and campaigns. A little external PR is not ever a bad thing. To get a sense of the program, attend this year and work on your plan to enter and compete in 2019.

Find out more: http://www.cvent.com/events/2018-future-forum/event-summary-3752140392a740ea9a35c062201d453e.aspx

John Kerr is Publisher of Canadian Electrical Wholesaler.

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

Read More

 

 

 

 

Study


A confirmation: the winds of change are now howling.

Several years ago, in a workshop at Electro-Federation Canada’s annual conference, a roundtable session described and debated the numerous disruptive technologies that are forcing us to think differently.

Read more

 

 

 

Looking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More

 

 

 

Changing Scene

  • Prev
Effective January 1, 2019, Ramy Yousif assumes the position of Rexel Atlantic’s General Manager.
This past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion.
Electro-Federation Canada’s Marketing Awards program recognizes member organizations that ...
On October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This ...
AD, the contractor and industrial products wholesale buying/marketing group, reports a 10% increase ...
Standard’s Mississauga Sales office has moved to a new location and is now fully operational. In ...
This practical guide to product selection and installation for cable tray systems was designed for ...
Excellence in Manufacturing Consortium (EMC), a not-for-profit organization and Canada’s largest ...
Heather and Elaine Gerrie, co-presidents of Gerrie Electric, are this year’s winners of the ...
Tony’s energy and commitment to Westburne has enabled him to grow in a new leadership role in our ...

Peers & Profiles

  • Prev
On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...

Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

DIgitalDigitalization is set to take a strong hold of all business models, transforming how companies access, monitor, engage with and service customers. Today’s customers are not passive consumers; they rely on real-time digital access to information to make purchasing decisions. Businesses must consider how to apply digital technologies and digitized data to connect with customers to help reshape their paths to purchase. This digital lens provides improvements to business functions, operations and overall processes by creating stronger insight and knowledge so businesses can take action.

The path towards digitalization has put the electrical supply channel at an important crossroad: the entire electrical value chain (suppliers, manufacturers, distributors, customers) will need to strongly consider how to move from a traditional model that has served the market well for decades, towards a new model that is connected, smart and highly efficient. But how does the industry evolve from a traditional model to an integrated ecosystem?

Read More

 


 

EFC 2018 Scholarship Program

This year Electro-Federation Canada (EFC) will award $156,250 across 62 scholarships supported by manufacturers, distributors and associations.

The annual EFC Scholarship Program reflects an industry that understands its responsibility to attract future talent. In the face of technological, demographic, and socio-economic evolution, the employment landscape is in constant transformation resulting in substantial challenges for companies as they work to define and redefine their recruitment practices. Furthermore, as competition for the brightest and the best of the next generation of business leaders intensifies, it’s more important than ever to engage young people. 

Read more...

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2018 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil