Canadian Electrical Wholesaler

 

October 16, 2018

EFCBy John Kerr

It’s hard to believe the concept pioneered by Sonepar’s Tom Mason is celebrating its eighth anniversary. These awards continue to gain in value and importance to the Canadian electrical industry every year. 

I have spoken to many who ask if there is any value here and if these awards are more trouble than they are worth, and here many people fail to see the bigger picture. After all, winning awards is much more than a trophy or a plaque that lives in reception. 

The awards hosted at EFC’s 8th Annual Future Forum are a key component of this event, not only for recognizing excellence, but for providing so much more. 

From my perspective, the one key benefit for the industry is that our award program helps define Canada as a unique market, one that can’t just rely on methods used elsewhere but one that has unique demands and requires suppliers and their wholesaler partners to think differently, implement differently and support differently. 

Today too, awards drive employee engagement and enthusiasm. Entering the event alone celebrates the journey your team has taken to get the results they have. Whether one wins or not, the value to your teams goes a long way toward building collaboration and team work, to crossing over departments and building a solid foundation. 

For the numerous partnerships we all witness day to day in the electrical market, working with key partners and strategic stakeholders creates a bond and focus on success as well. Reaching beyond the four walls of any company is so important. Collaboration among the staff, as noted, is one win. Getting that across to your suppliers’ staff makes anyone even stronger while building deep linkages that will continue to serve you well for a long time.  

Gaining awareness and building your brand goes without saying, but building a reputation for being competitive in all you do won’t hurt either. These awards give an external lift or validation of your company and your teams’ credibility. This not only can build your business but can attract great new partners and great new staff.  

Awards give the perfect opportunity to benchmark too among industry colleagues. Being out front and being open will help the whole industry raise the bar.  

The reality today too is awards also sell internally. Well executed marketing programs are often under siege internally where any advertising and marketing spend needs to be justified. The current metrics one gets currently fail in comparison to being recognized by your industry colleagues. Selling the value of marketing internally and demonstrating the marketing and advertising programs’ value can and will help in the ROI of any program.     

Winning and entering awards is a great content marketing tool that can further support. Leveraging the opportunity to drive any recognition externally that comes from within the industry. 

And of course, there is the external reputational benefit that comes from the independent endorsement of your programs and campaigns. A little external PR is not ever a bad thing. To get a sense of the program, attend this year and work on your plan to enter and compete in 2019.

Find out more: http://www.cvent.com/events/2018-future-forum/event-summary-3752140392a740ea9a35c062201d453e.aspx

John Kerr is Publisher of Canadian Electrical Wholesaler.

       Partnering For The Next Step                                                                     

Siemens CanadaWelcome to the Digital Enterprise Virtual Summit brought to you by Siemens

How quickly can you react to changing conditions and demands in your market? How can you ensure your production will run securely at any time in the future?

Industry’s digital and technological transformation is the answer for meeting today’s and tomorrow’s challenges and market needs.

With the right digitalization and automation solutions, expertise won from practical experience, and a partnership approach that benefits all involved parties.

To explore these possibilities, we’re bringing together top-level speakers, specialists and decision-makers from various industries and experts from Siemens to the Digital Enterprise Virtual Summit under the motto “Partnering for the next step.”   

This virtual summit will be an interactive digital event featuring first-hand experiences and success stories achieved with industrial digitalization and automation solutions, and cutting-edge technologies.

Join us on July 16 and learn from customers and experts how you can respond efficiently, flexibly and safely to the changing market environment.

To cover as many different time zones as possible, we offer two almost identical live sessions – you can also watch them on demand at your convenience:

Sessions runs from :  9:30 am to 2:15 pm ET (3:30 pm to 8:15 pm CEST)


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John JefkinsBy John Jefkins

In 2011, I started working in the electrical arena and quickly noticed that there was a high employee retention rate within the industry. Today, I regularly engage with Electro-Federation Canada members with 20, 30 and even 40 plus year tenures. Other industries I had worked in previously, such as telecommunications, had higher turnover rates.

Our industry faces an increasing need for talent, with new retirements and product/process innovations and modernization driving the need for specialized roles — some not even known yet.

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Digital Twin MarketA recent Markets & Markets report estimates the Digital Twin market will grow from US$3.8 billion in 2019, to US$35.8 billion per year by 2025, at a CAGR of 45.4%. Digital Twin software is already revolutionizing industries such as healthcare, architecture, aerospace, defence, and automotive and transportation.

Furthermore, the global smart infrastructure market, which includes the Digital Twin sector, is expected to thrive at a considerable CAGR between 2020 and 2025 as demand for the smart infrastructure has been a booming year on year, reports Market Research Explore - details. 

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PNNL StudyBy Craig DiLouie

The U.S. Department of Energy has released the results of a study examining authentication vulnerabilities in connected lighting systems (CLS). Particularly as emerging CLS incorporate distributed intelligence, network interfaces and sensors, they can serve as data-collection platforms that enable a wide range of valuable new capabilities as well as greater energy savings in buildings and cities. However, CLS technology is currently at an early stage of development, and its increased connectivity introduces cybersecurity risks that are new to the lighting industry and must be addressed for successful integration with other systems.

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David GordonBy David Gordon

COVID-19 has heightened the benefit of, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines (and some increases), and were able to better serve their customers.

A further benefit is that their remote workforce had access to an online resource, other than manufacturers, for quick, easy, product research.

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Changing Scene

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 In the 6th installment of this video series, HALO MINUTE, by Cooper Lighting ...
Northern Cables announced via their social media accounts that they have broken ground on the ...
Electro-Federation Canada (EFC) and ETIM North America (NA) have entered into a strategic ...
Southwire announced that Tim King has accepted the role of President of Southwire Canada. ...
Savant Systems has announced it has signed a definitive agreement to purchase GE Lighting, a ...
EFC’s Economic Forecast Series webinar will deliver global, national, and regional economic ...
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Electro-Federation Canada (EFC) and its members are proud to support the next generation of leaders ...
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2020 q2 Pulse of Lighting FindingsChannel Marketing Group’s 2020 Q2 Pulse of Lighting Report projects that the lighting market, through electrical distribution, contracted by 20%.

The survey, conducted the third week in June, received responses from 164 individuals who equally represented industry stakeholders.

Distributor Performance
Very few distributors reported either flat or positive performance with over 30% reporting declines of over 30% for the quarter.

 

 

 

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EikoEIKO has announced the the introdutction of EiKO Marketplace, a digital storefront, located in the EiKO Portal. Developed to market and sell promotional specials and excess inventory including generational, overstock, and niche products; the EiKO Marketplace presents an opportunity to offer high-quality lighting at incredible savings.

Due to the rapid development and generational changes of LED technologies the timing is perfect to launch the EiKO Marketplace as an outlet to sell high quality, value-priced products.

 

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LevitonLeviton Canada is pleased to announce the nomination of Thomas Supinski as Sales Director for Alberta and the Prairies as of June 1st, 2020, as Julie Marineau will be moving to Montreal along with her family. Julie will be promoted to Vice-President, Retail at Leviton Canada’s head office.

Thomas has been residing in Calgary since 2003 and has a deep understanding of the regional market and its specific needs.

 

 

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Peers & Profiles

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  Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario ...
Electro-Federation Canada’s Young Professional Network (YPN) is a fantastic tool for industry ...
Sean Bernard is the Intelligent Controls Manager, Canada for Ideal Industries. Sean resides in ...
Christina Huang is a Senior Contracts Manager for Schneider Electric. She has a varied, technical ...
Jenny Ng is a Business Development Manager for the Power Solutions Division of Schneider Electric. ...
With over 60-years of experience in the lighting industry, CBC Lighting has established itself as a ...

 

Anju UddinBy Blake Marchand

Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario Region! Anju has more than 15 years of experience as a marketing expert, which includes running an independent agency working with a multitude of businesses in various industries and geographies from around the globe. 

With a passion for reinvention and finding success through a commitment to education and innovation, Anju has utilized her exceptional creativity and business acumen to engineer seamless brand experiences...

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