Canadian Electrical Wholesaler

 

October 16, 2018

EFCBy John Kerr

It’s hard to believe the concept pioneered by Sonepar’s Tom Mason is celebrating its eighth anniversary. These awards continue to gain in value and importance to the Canadian electrical industry every year. 

I have spoken to many who ask if there is any value here and if these awards are more trouble than they are worth, and here many people fail to see the bigger picture. After all, winning awards is much more than a trophy or a plaque that lives in reception. 

The awards hosted at EFC’s 8th Annual Future Forum are a key component of this event, not only for recognizing excellence, but for providing so much more. 

From my perspective, the one key benefit for the industry is that our award program helps define Canada as a unique market, one that can’t just rely on methods used elsewhere but one that has unique demands and requires suppliers and their wholesaler partners to think differently, implement differently and support differently. 

Today too, awards drive employee engagement and enthusiasm. Entering the event alone celebrates the journey your team has taken to get the results they have. Whether one wins or not, the value to your teams goes a long way toward building collaboration and team work, to crossing over departments and building a solid foundation. 

For the numerous partnerships we all witness day to day in the electrical market, working with key partners and strategic stakeholders creates a bond and focus on success as well. Reaching beyond the four walls of any company is so important. Collaboration among the staff, as noted, is one win. Getting that across to your suppliers’ staff makes anyone even stronger while building deep linkages that will continue to serve you well for a long time.  

Gaining awareness and building your brand goes without saying, but building a reputation for being competitive in all you do won’t hurt either. These awards give an external lift or validation of your company and your teams’ credibility. This not only can build your business but can attract great new partners and great new staff.  

Awards give the perfect opportunity to benchmark too among industry colleagues. Being out front and being open will help the whole industry raise the bar.  

The reality today too is awards also sell internally. Well executed marketing programs are often under siege internally where any advertising and marketing spend needs to be justified. The current metrics one gets currently fail in comparison to being recognized by your industry colleagues. Selling the value of marketing internally and demonstrating the marketing and advertising programs’ value can and will help in the ROI of any program.     

Winning and entering awards is a great content marketing tool that can further support. Leveraging the opportunity to drive any recognition externally that comes from within the industry. 

And of course, there is the external reputational benefit that comes from the independent endorsement of your programs and campaigns. A little external PR is not ever a bad thing. To get a sense of the program, attend this year and work on your plan to enter and compete in 2019.

Find out more: http://www.cvent.com/events/2018-future-forum/event-summary-3752140392a740ea9a35c062201d453e.aspx

John Kerr is Publisher of Canadian Electrical Wholesaler.

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

Read More

 

 

 

2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

Read More

 

 

Changing Scene

  • Prev
A unit of WESCO International, Inc. has entered into an agreement to acquire the Canadian and U.S. ...
IoT Breakthrough, an independent organization that recognizes the top companies, technologies and ...
A Schneider Electric Canada Inc. solution chosen by the Vancouver Fraser Port Authority is reducing ...
CBPE Capital has acquired a majority ownership position in Ideal Networks, a market leading ...
In support of the company’s five-year strategic plan and in an effort to grow sustainably and ...
  BRITECH Corp is a Canadian market provider of fully integrated heat tracing cables and ...
  Hammond Power Solutions Inc. has announced its intention to discontinue and close its ...
Murray Chamney, President, Intralec Electrical Products Ltd., has announced his retirement, ...
Mark your calendar for the Coalition event of the year! Come for an evening of networking, the ...
Recognized for her career as a business leader and innovator, passionate about people, technology ...

 

 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

Read More

 

 

Peers & Profiles

  • Prev
On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...

 

 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

Read More

 

 

 

 

Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

Read More

 

 

 

 

Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

Read More

 

 


Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

Read More

 

 

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2019 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil