Canadian Electrical Wholesaler


May 25, 2018

Looking BackBy Harry G. Horsman

The first secretary manager of CEDA was Mr. Dick Edmunds. Upon his retirement, Mr. Norman Franks — a retired executive of CGE — became our secretary. Similarly, on his retirement, Mr. Douglas McKellar — a retired executive with Northern Electric — became our third secretary manager.

There is no question in my mind that in our industry the stature of both Mr. Franks and Mr. McKellar enhanced the position of CEDA and we were and are indebted to them.

In addition, a long list of executive officers of CEDA willingly gave their time and knowledge for the benefit of all our members. As well, in each regional area where our national convention was being held, local members put in a tremendous amount of time and work. We are indebted forever to all those members past and present.

I suppose the perennial question which faces our manager, our executive nationally, and our regional directors, both from the members and from prospective members is “What has CEDA done for me lately?” Or, “What can CEDA do for me?”

Speaking for Western Canada, and I presume for the Maritimes and Newfoundland (one half hour earlier), since CEDA’s inception the monetary gains have been considerable. The list of products on which we have gained equal treatment by manufacturers is long. I have to state here that our Central Division (Ontario-Quebec) members took up the inequality of treatment as if it were their own. All of us enjoy that equality today. There has never been a better example of that phrase, “All for one and one for all.”

Some of the problems that were solved by CEDA with the cooperation of the national membership are worth noting:

  • Wiring devices such as G.E., Smith and Stone, etc. were the first anomaly that CEDA rectified. While these products historically were prepaid across Canada from Lakehead West, our then margin from the trade price was 21% vs. 23% in the Central Division of Canada. It was literally amazing to us in the west that this inequality existed.
  • Motor controls — General Electric with their own manufactured, and Northern Electric’s exclusive with Cutler Hammer, were sole distributors. The Square-D Company was instrumental in opening up these products to the independent distributors. Many years later Allen-Bradley and other foreign manufactured products became available.
  • Pole line hardware simply could not be purchased by the independent distributor.
  • Wire and cable manufacturers, while recognizing the independent distributor, had many products that were in the category of non-distributor items. Over the years CEDA has been instrumental in increasing the list of distributor products.

Over and above all of the business aspects of CEDA, I have always considered the friendships and the shop talk beyond any formal program have been well worth the price of admission.

Finally, I recall a western Division meeting NAED Convention in Victoria BC (We in BC exchanged invitations with them over several years on our CEDA annual western conventions.) Since they always invited their ladies to each convention, we learned to reciprocate, and later we included the ladies in our own national conventions. From NAED we also adopted the principle of paying the airfare of one delegate from each member to our annual convention. (Note: this practice was discontinued in 1981.) This, I am sure, helped maintain our high rate of membership attendance.

The courage, foresight and dedication of that group of men in 1934 has my admiration and respect, as well as a debt that is impossible for me to match, let alone pay in kind.

In 1979, Harry G. Horsman was named the first honourary life member of CEDA.


Westburne WOWLed by Divisional Lighting Manager Salma Siddiqui, the initiative will focus on making Westburne the workplace of choice in the electrical industry and beyond.

Results from research conducted by Westburne found that the electrical industry has a ratio of 6:1 of male vs. female employees. “Realizing these stats are the industry norm has made our eyes open and realize we need to make a change and showcase our women who work for us and at the same time make Westburne the place women would love to work for,” the company says.

Read More




Westburne and RockwellThe Authorized Service Provider designation enables Westburne to deliver Rockwell Automation services through their factory trained team of specialists. These services include installed base evaluation, network assessment, arc flash assessment, lockout/tag-out assessment, and start-up of variable frequency drives.

According to Steve Roy, Regional Sales Manager for Rockwell Automation Canada, “Customer expectations continue to evolve. Aging infrastructure, workforce gaps, global competition and an explosion of new technology provide endless opportunities for customers to improve their businesses.

Read More


IdeaIDEA plans to introduce an online learning management tool, the IDEA Learning Portal, to train customers on the new IDEA Connector, which will launch in late September. This portal will contain comprehensive training information and documentation on the IDEA Connector, a master data management (MDM) platform that enables distributors to securely access accurate and timely product and pricing data directly from manufacturers.

To complement the portal, there will be four training session devoted to manufacturers and distributors at eBiz. These training sessions will dive deeper into specific content to ensure a complete understanding of important functionality.

Read More

Changing Scene

  • Prev
Cree, Inc. has completed the sale of its Lighting Products business unit, Cree Lighting, to Ideal ...
Kelly Hanson has joined Ryan and Chris Maguire as agency Principal. Kelly has an extensive sales ...
AD, the contractor and industrial products wholesale buying/marketing group, reported a 7% increase ...
Profile your organization as a leader in the Canadian electrical industry by showcasing your ...
Legrand has promoted Scott Bausch to Vice President/General Manager for the Wiremold product ...
  The OmniCable Toronto branch recently completed its first customer order after opening ...
The Hannover Messe Trade Fair in Germany, held this year at the beginning of April, is the world’s ...
Global energy producer BP has selected Schneider Electric as one of its main electrical ...
The Stratford and District Chamber of Commerce has presented its 2019 Business Leader of the Year ...
The company’s wholesale locations will be branded Robinson Supply, and the lighting and bath ...

MundenOn March 29, Munden Enterprises moved into its new Atlantic Canada headquarters, located at 2 Bluewater Rd., Suite 105 in Bedford, Nova Scotia.

The new office offers more than double the square footage of its previous location, allowing for two boardrooms, a product showcase room, and a large demo amd sample warehouse space. This new space is home to seven of Munden Enterprises' employees.




Read More



EHRC WLNElectricity Human Resources Canada is delighted to have announced its new partnership with Women Leadership Nation™ (WLN) on International Women’s Day.

Electricity Human Resources Canada is delighted to have announced its new partnership with Women Leadership Nation™ (WLN) on International Women’s Day. This strategic alliance will offer EHRC members and Leadership Accord signatories with training, development and strategy support in their efforts to make progress in closing the Gender Gap.

Read More


ABB Showcases Its Vision of Leadership in Digital Industries at ABB Customer World 2019

Show ReportBy Line Goyette

Leaders and innovators from business, government and the education sector gathered for this ABB premier collaboration event. More than 11,000 delegates attended the bi-annual ABB Customer World Houston 2019 from March 4 to 7 in Houston, Texas. ABB’s latest pioneering technologies were displayed over 150,000 sq ft of a colourful, buzzy display of futuristic conveyor belts and robots, an ABB Formula E Generation 2 car, and much more groundbreaking technology.

Read More



Peers & Profiles

  • Prev
On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...


National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

Read More




Rick McCartenBy Rick McCarten

I think it was Bill Gates who said the Internet will not have an effect on society short term, but will have a profound effect on us long term. 

Long term versus short term fascinates me. Making the call for one over the other can determine the success (or failure) of companies today. 

Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

Read More


Looking Back

  • Prev
The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Bnei AkivaBy Blake Marchand

Lior Levy, along with Josh Kantrowitz, led a team of 21 students earlier this year as they travelled to Hartsville, South Carolina for the annual Bnei Akiva Habit for Humanity trip, in partnership with Legrand. As a frequent supporter of Habitat for Humanity, Legrand donated the funds required to purchase the construction materials for the project.

Ms. Levy, a pre-med student from Toronto who recently received her BA in Biology while attending Yishiva University in New York.

Read More



Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2019 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil