Canadian Electrical Wholesaler

April 30, 2018

Hannover MesseBy CEW Editorial Team

A confirmation: the winds of change are now howling.

Several years ago, in a workshop at Electro-Federation Canada’s annual conference, a roundtable session described and debated the numerous disruptive technologies that are forcing us to think differently. 

And as our team returns from the 2018 edition of Hannover Messe, we are more cognisant of the new models, new methods and new channels that are all coming together to challenge the status quo today. The convergence of electrical and electronic, data and functionality, and value-added services are on the move and coming faster than we think. And the applications address process, industry residential and infrastructure.  

Take the Mechatronics phenomenon, the multidisciplinary field that combines mechanical engineering, electronics, telecommunications/IT engineering, systems engineering, and control engineering. At Hannover we saw technical systems that are more and more complex and integrated. 

So, what does this mean to the full-line distributor? Perhaps nothing if the long-term focus is residential alone, perhaps a lot as the smart home is evolving, or perhaps everything if you are an industrial focused player. 

Hannover 2At Hannover we met many channel players from around the world who are watching the trend and confirm the channel is changing. The best, most obvious precedent may be in Europe where there is an ever-widening gap between full-line commodity focused product distributors and solutions provider-based speciality distributors.

In Canada we are seeing this happening too, and it’s accelerating. Of interest here, control and lighting products that once were almost the exclusive domain of the full-line wholesaler are now being sold in new specialty and on-line distributors. In fact, the control distributor now controls a 50% share in Canada today, but the question is will this grow further and faster.

Attending Hanover allowed us to meet many Canadian end users, and it’s evident from their attendance and comments they are looking for solutions, from product to engineering, from integration to commissioning. And to a person they want these products at a faster pace and are prepared to pay for convenience and delivery.

In Canada’s electrical channels the relationship and being close to the customer was the competitive edge but today those customers can source, research and see and have more choice than ever before. 

Hannover 3So today the challenges are price is traded for delivery and product knowledge trumps existing relationships.   There are numerous examples in Canada where electrical wholesalers are looking to new models and methods and looking to adapt to the change. In-house services, such as enclosure modification, wire cutting, project management, integration design and even in-house manufacturing and panel building, are now dotting the landscape and investments in logistics and product knowledge are being made daily.

Food for thought for sure, but those winds of change are howling and the change we witnessed over the past five years will not look like anything close to what we will experience through 2023.

David Gordon

Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information, and talked to manufacturers’ reps and contractors, we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what is happening in lighting with “unfamiliar brands,” is accelerated growth and acceptance of less familiar brands for infrastructure type products (electrician supplies, boxes, fittings, etc … consumables and products that go within the wall). This then begs the questions, “What is the value of a manufacturer’s brand,” and “What are the implications for manufacturers and distributors?”

Many have seen this as driven by...

Read more

 


 

Study


A confirmation: the winds of change are now howling.

Several years ago, in a workshop at Electro-Federation Canada’s annual conference, a roundtable session described and debated the numerous disruptive technologies that are forcing us to think differently.

Read more

 

 

As part a family company, I have heard my father talking about business ever since I was a little boy. Although it had always interested me, I had never thought I would end up working alongside my father and my uncle in the company my grandfather started a long time ago.

I had been working in sales ever since I was 16 years old in many different markets than the one I was about to enter, but I thought it would be relatively easy to handle. Very quickly I started noticing the challenges of being a 22-year-old sales rep for electrical products entering a world where most of the manufacturers’ agents had been in the business for a long time.

Read more

 

 

Changing Scene

  • Prev
Flextherm Celebrates 25 Years With a Big Bang PHOTO: EIN-37/CEW-18-CS-Flextherm-400.jpg The floor ...
Electro-Federation Canada’s 6th Annual Future Forum, Thinking Smarter — Channel Products, Energy, ...
In partnership with Habitat for Humanity Québec, Convectair is donating two heating units ...
Do you know an industry member who has greatly contributed to the Canadian electrical industry and ...
Kendra Smith will be joining the company’s Nationals Accounts team as the Key Accounts ...
Blueway has been added as a division within Sonepar Ontario, reporting directly to Sonepar Ontario ...
Pilz Canada has added Marcus Graham to its family. Marcus is now serving a wide base of customers ...
Christopher Balleine has been appointed Stelpro’s Sales Representative, Maritimes, ...
Based in Ottawa, Lafontaine will be responsible for building on Schneider Electric’s ...
Bill Smith from Electrozad Supply Company Limited has been selected as this year’s recipient ...

Peers & Profiles

  • Prev
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the ...
  Laura Dempsey has been working as an outside sales representative for E.B. Horsman & ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...
Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits ...
  Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. ...
Mike Marsh, President and CEO of SaskPower, has been a leading figure in Saskatchewan’s electricity ...
I didn’t wake up one day and go, “I want to work for my dad!” Actually, it was ...
    Ouellet Canada is celebrating 50 years in the Electrical Heating ...
  On February 27th Lumen opened their 36th branch in Ottawa, Ontario. ...

Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

Read more: Laura Dempsey

Laura Dempsey

Line Goyette

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

Read more: John Sencich

Looking Back

  • Prev
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...
The resource-based industries of the Maritimes are looking to electronics to make their operations ...
  Electrical distributors must remain in both the electronic and electrical ends of the ...
  The public’s strong interest in energy-saving products should continue in the ...
  Even in a principally agricultural province like Saskatchewan, the impact of electronics ...
Electrical distribution companies operating in British Columbia will continue to get larger while ...
Golden anniversaries are celebrated by the mature, and our industry is allowed to celebrate ...
The last 50 years have been exciting ones for the electrical industry but they won’t compare to ...
The ceiling that had been placed on membership fees remained a point of contention among ...
The year 1982 started on a relatively good note for electrical distributors. Sales in the first ...

 

Online

Building a simple customer experience that satisfies your customers’ expectations is a starting point (or evolution) in your digital journey. You might be asking yourself, “How do I know what my customer wants?” The data are available from their behaviour online, and many of your customers will tell you what they want. Putting the pieces together can appear complex, but it can be simplified if you segment the optimization of your customers’ experience into three buckets: design, usability and search.

Design, usability, and search pertain to how you can serve your customer. In order for your website to create value in the eyes of the customers, you have to optimize your website so that it is accessible to the greatest number of your ideal customers. Value increases with the number of customer touchpoints that the customers use.

Read more...

 

 

 

EFC 2018 Scholarship Program

This year Electro-Federation Canada (EFC) will award $156,250 across 62 scholarships supported by manufacturers, distributors and associations.

The annual EFC Scholarship Program reflects an industry that understands its responsibility to attract future talent. In the face of technological, demographic, and socio-economic evolution, the employment landscape is in constant transformation resulting in substantial challenges for companies as they work to define and redefine their recruitment practices. Furthermore, as competition for the brightest and the best of the next generation of business leaders intensifies, it’s more important than ever to engage young people. 

Read more...

 

 

Free Trade Agreements and the Evolution of Wholesale Sales in Canada

As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of the history of wholesale sales in Canada.

Canada has a long trading history, which started before Confederation. Because wholesalers play an important role in the import and export of goods, free trade agreements have had a notable influence on the evolution of the wholesale sector.

 

Read more: Free Trade Agreements and the Evolution of Wholesale Sales in Canada...

Free Trade Agreements and the Evolution of Wholesale Sales in Canada

The BCIT Student Innovation Challenge is an annual competition allowing British Columbia Institute of Technology students to launch entrepreneurial ideas, inventions, or applied research projects. E.B. Horsman and Son is “Visionary” sponsor of the challenge.

The goal is to create an inclusive space for innovation, encouraging students to turn their bright ideas into business plans and prototypes of commercial products. The BCIT Student Innovation Challenge is an annual competition allowing British Columbia Institute of Technology students to launch entrepreneurial ideas, inventions, or applied research projects. E.B. Horsman and Son is “Visionary” sponsor of the challenge.

 

Read more: E.B. Horsman & Son Sponsors BCIT Student Innovation Challenge and Students ...

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
2016 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil