Canadian Electrical Wholesaler

 

Mar 9, 2018

MillenialsMichelle Hassen is Business Development Manager at Invenergy LLC. She has over 10 years of experience working with corporations, non-profits and government representatives on renewable energy projects, community development, market development, stakeholder engagement, training and policy analysis. Michelle holds an IMBA from the Schulich School of Business, and a BA in International Relations from the University of BC. She has lived and worked in Canada, Benin, Guatemala, Mexico, and Switzerland.

Renewable energy development

With her rich and extensive experience, Michelle pulls on a wide range of resources and talents from her work in various sectors and experience in consulting, management, engagement, and corporate social responsibility. As a Business Development Manager at Invenergy, she’s currently working in Western Canada, across British Columbia, Alberta, and Saskatchewan.

For Michelle, this is an exciting time for renewable energy: Alberta and Saskatchewan are moving away from coal to cleaner energy, and BC is contemplating how to balance its climate change goals and the development of industries such as LNG, or liquefied natural gas.

At this stage in the game, Michelle’s work is multi-faceted and requires a balancing act between government, public, community, and First Nations stakeholders to ensure that renewable energy projects are properly planned and designed for the right place, at the right time, and in the right way. She is responsible for project development, from obtaining a power purchase agreement to project construction, which entails permitting, stakeholder buy-in, and effective market positioning. Michelle explained that as a result of this, renewable energy projects take a long time to complete: from site prospecting to planning to operations, the whole process can take more than four years.

Industry direction

With the renewable energy market heating up in Western Canada, Michelle feels that the clean energy sector is proving itself to be both competitive and attractive compared with non-renewable energy sources. Power is a competitive space with numerous renewable energy companies pushing the limits of the market with a common goal: to increase the presence of this sector while decreasing doubt that renewable energy is a viable source of electricity for years to come. As power grids shift to more intermittent renewable energy that depends on wind or sun, there is a growing appetite to explore options like capacity markets, large-scale battery storage projects, and new technology.

For Ontario, 2018 is an election year, and energy developers are watching closely. Energy development is often closely tied with energy policy in the province of Ontario, which is just another example of how many moving parts are often involved in renewable energy development. While in Alberta, under its Climate Leadership Plan, the government has committed to investing $1.4 billion dollars over seven years to reduce carbon pollution, create new jobs, and diversify the economy, with one category dedicating $400 million in loan guarantees to support energy efficiency and renewable energy development. Alberta’s conversion to a more diverse and green electricity sector will also come with the added challenge of transitioning from an “energy only” market to a market for energy, capacity and ancillary services, in the hopes of maintaining system reliability and balancing costs and risk management.

Staying on top of it all

The electricity markets have become quite dynamic in recent years, due to increasing pressure from aging infrastructure, climate change policy, and the various phase-out targets of older power plants. To stay informed about the newest regulations, incentives, and processes for projects, Michelle recommends following literature, conferences, and talks presented by organizations such as CanWEA, CanSIA and Clean Energy BC. She notes that it’s important to take the initiative to network and learn as much as you can from other people.

Mentors and mentees — the importance of guidance and inspiration

Michelle has worked, volunteered and travelled to many places. Her experiences have afforded her the opportunity to meet people from all walks of life, where she has found mentors and guidance throughout her career. She receives guidance not just from coworkers and professors, but also from friends and family who have provided her with advice and inspiration along the way.

She’s also actively engaged in giving back to her community, through volunteering and teaching. She volunteers at ArtReach, an organization that aims to engage youth in underserved communities in Greater Toronto through art based projects. As an advisory board member with ArtReach, she helps the organization with strategic direction and ensuring it has the funds to accomplish its goals.

She teaches an MBA course at the Schulich School of Business, where students learn how to problem solve and present recommendations to clients. Through these experiences, Michelle has an opportunity to meet new people and engage in different ideas, which offers a continuing source of learning and inspiration for her own life and career.

Getting into the industry

Michelle’s advice for people looking to learn more about or join the clean energy industry is to take initiative and be an active party in your own success. Opportunities are often two-way streets: they require new professionals and students to actively engage in learning about the sector, the skills required, and the kind of work entailed in various roles. Furthermore, attending networking events is a good way to grow your understanding as well as your professional social network: you can learn about other people’s journeys to and through the sector, and find inspiration for your own professional direction.

Michelle’s final comment: “Take the time to start the conversation” — good advice in getting our foot in the door.

This article was first published online by WiRE (Women in Renewable Energy)

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

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2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

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CEW 6 HR 400People with low levels of coping skills are at higher risk for mental health issues and mental illness than those with high levels. Gaps in coping skills inhibit the ability to solve problems and to make healthy and effective decisions.

To examine how coping skills can predict health outcomes, Dr. Bill Howatt facilitated a doctoral research study that examined the question: “What role does an individual’s coping skills have in predicting psychological and physical health outcomes?” The study found that coping skills mattered and were, in fact, a moderator that partially explains why some individuals had better physical and psychological health outcomes than others. The study concluded that when combining a person’s coping skills with their perceived stress levels, coping skills were significant in predicting which employees were at more or less risk for health issues.

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Changing Scene

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Desdowd Inc. has been chosen to serve as Thermon’s manufacturer's agent for the province of Quebec ...
Gerrie Electric Wholesale Limited’s website has a fresh new look but continues to offer the same ...
Following a record 2018, Westburne continues its investment in its British Columbia team with two ...
Cree, Inc. has signed an agreement to sell its Lighting Products business unit, which includes the ...
On March 1 Eaton announced intentions to spin off its lighting business, creating an independent, ...
John Wade’s tenure of over 25 years working in the electrical industry in various capacities were ...
At least 17 privately-owned companies in Canada’s electrical industry continue to earn Canada’s ...
From February 25 to 27, 2019, AD welcomed more than 280 AD independent distributors and service ...
Liteline Corporation has named Eric Teacher as Liteline's newest Regional Sales Manager — ...
  The Canadian Electrical industry is at the forefront of innovation. Our products help ...

 

 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

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CEW 6 ShowReport 400Leaders and innovators from business, government and the education sector gathered for this ABB premier collaboration event. More than 11,000 delegates attended the bi-annual ABB Customer World Houston 2019 from March 4 to 7 in Houston, Texas. ABB’s latest pioneering technologies were displayed over 150,000 sq ft of a colourful, buzzy display of futuristic conveyor belts and robots, an ABB Formula E Generation 2 car, and much more groundbreaking technology. ACW attendees also took part in keynote sessions and seminars focused on realizing the tremendous productivity and performance improvements that digitalization delivers for companies of any size and from any industry.

In his keynote address at the event, ABB CEO Ulrich Spiesshofer explained how ABB was shaping its business for leadership in digital industries to support its customers in a time of unprecedented technological change and digitalization. He was joined by Hewlett Packard Enterprise CEO Antonio Neri. 

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Changing Scene: 

Cree logo 2 400Cree, Inc. has signed an agreement to sell its Lighting Products business unit, which includes the LED lighting fixtures, lamps and corporate lighting solutions business for commercial, industrial and consumer applications, to Ideal Industries, Inc. for approximately US$310 million before tax impacts, including up-front and contingent consideration and the assumption of certain liabilities. Cree expects to receive an initial cash payment of US$225 million, subject to purchase price adjustments, and has the potential to receive a targeted earn-out payment of approximately US$85 million based on an adjusted EBITDA metric for Cree Lighting over a 12-month period beginning two years after the transaction closes.

The agreement continues Cree’s strategy, announced in February 2018, to create a more focused, powerhouse semiconductor company, providing growth capital for Wolfspeed, its core Power and RF business, and equips Cree with additional resources to expand its semiconductor operations. The deal also enables Cree Lighting to gain additional global focus, channel support and investment as it becomes a growth engine for the IDEAL team.

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Peers & Profiles

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On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...

 

 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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Looking Back

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The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

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Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

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